One of the most important factors in increasing your website ranking is link building. Just like any other businesses involved in SEO, law firms need to first understand what link building is if they are to build high quality links and improve their search engine rankings.
Simply put, link building is a process that attempts to increase the number of incoming or inbound links to a website. Major search engines like Google normally judge the popularity and authority of a website by looking at the kind of links pointing to a given website. This essentially means that if a law firm website has high quality links pointing to it, then it will more prone to be ranked high in the search results.
However, it is crucial to remember that the process of link building has evolved with time. The algorithm changes implemented by search engines like Google ensure that people cannot manipulate links using black hat or illegal methods to rank high in the SERPS.
If you're looking for some fresh ideas to help jump start the link building component to your law firm SEO strategy, below we offer some insights as to how you can begin.
Those who said quality content is king were dead spot on. One of the easiest ways of acquiring high quality links is by way of creating high quality content on your website. If you create high quality content or articles that are lengthy and in-depth, then people are likely going to share this content on social networking sites. This can earn high quality backlinks as a result. Once people spot you as an authority in a given legal practice, then they will likely link back to your site; hence giving you the link juice you need to rank higher in the SERPS.
Creating high quality content then posting on another website related to your industry is one of the best ways of creating high quality back links. To ensure you garner high quality inbound links, it is pertinent to guest blog or post your articles in high authority websites in your industry. Besides garnering quality links, you will markedly improve your brand visibility, increase website traffic and improve your author rank.
Infographics are visually appealing data representation tools which marketers use to showcase facts, figures and statistics on a website. Infographics are usually very appealing and easy to comprehend thus are a darling of many people. The fact that infographics are loved by many people means that they are also easily shareable. Web marketers build links by including their website links in all the info graphics they create, ensuring that when they are shared quality backlinks are garnered.
Another potent way of building links is to list your website in your local chamber of commerce. Generally, most local chambers of commerce websites are highly ranked because they are not only visited by many locals but are also a hub of quality information regarding business in a given locality. Therefore, it is imperative to ensure that your website links are included in the local chamber of commerce website if you want to rank favorably in the search engine results.
Lastly, another way of garnering high quality links is to include your website URL in local and industry specific directories. Most search engines nowadays give local directories a lot of prominence when ranking sites in the search results. Some of the most popular directories are LexisNexis and Martindale.
Moving forward, the process of link building requires careful assessment and planning; considering the fact that most of the methods used before are now considered spammy if not black hat. To safely build quality links that will not attract the penalty or the wrath of Google, law firms have to employ the following strategies.
An insightful blog that offers creative ideas for entrepreneurs and business owners.
One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.
An online educational platform that offers web-based training courses in Google Ads, SEO, and more.
The direct link to Yisoo's Google Ads online course.
Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals
The law blog of the Wall Street Journal
Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms.
Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.
?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.
Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.
Get expert PPC campaign management services from the trusted Google AdWords Experts.
Brilliant insights to help you better manage and optimize your PPC campaign.
Learn tips, insights, and strategies to make your website's design more SEO-friendly.
Resource dedicated to local SEO consulting programs and educational-based resources for all levels.
Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.
Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!
Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.