Law Firm Web Marketing


How Law Firms Can Leverage Social Media for A Strong Web Presence

Social Web Presence The Web is an incredibly strong tool to enhance a firm's marketing efforts as well as increase brand awareness. Building a strong web presence can be leveraged by both small and large law firms, and should be incorporated into a larger marketing strategy.

Thanks to the Internet, local law firms now have a more level playing field with the big players in their legal practice. There are some great tips that can improve online visibility of a local law firm, and promote a strong web presence.

Developing a Social Media Marketing Strategy

Before going into any kind of a social media marketing campaign, it is important to first have a good online marketing strategy in place. This includes coming up with outlines of the goals and objectives of the marketing campaign. The first step to coming up with a good marketing strategy is to have a clear, well crafted and concise message, before using social media channels to promote the law firm.

The message should be in line with the overall objectives and goals of the law firm. Once the message has been established, the next step is to find the right social media tools that will effectively spread the message. A lot of consideration has to go into the appropriate social media websites that are a good fit for the law firm. Some of the options to explore here include Google+, Facebook and You Tube.

Social Consistency is Key

In creating and managing a web presence for a law firm, consistency is of the utmost importance. It is not simply enough to have a Facebook account or any of the aforementioned social media websites. It is equally important to supply a steady stream of content to these accounts. A successful social media campaign involves supplying followers with fresh and high quality content on a daily basis. By steadily sharing content on social media websites, you essentially give credit to the law firm's marketing message.

Another important factor to remember is to follow blog subscribers and actively engage with people that follow your blog. Followers are potential leads, and following them improves your chances of a conversion. You must have consistency with your brand's tone and overall online image.

Integrate Icons to Promote Social Media, Brochures, & Calls-to-Action

It is equally important to incorporate the firms' social media marketing campaign with the larger offline marketing plan. Using social icons on emails, brochures, website, business cards and even office location allows potential clients and clients to connect with you on social media. This allows for more people to follow your practice as well as widen the scope of your social engagement.

Measuring social media success

Ultimately, one of the most important contributors to social media marketing success is to know what works and what doesn't. Measuring the Return on Investment (ROI) is a critical part of increasing the firm's web presence. Google Analytics for example is a great tool for measuring the success of your social media marketing objectives and goals.

If the goal of the marketing strategy is to get more traffic to the firm's website, Google Analytics is a good way to measure how well the social media websites you are using are working for the overall marketing campaign. Overall, effective web presence management will hinge on detailed tracking and analysis.


No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.