Many legal professionals have yet to leverage the full potential of online social media sites. Social networking sites, like Facebook, Twitter, and Google+, have become such powerful marketing tools that they offer as much opportunity as search marketing and other advertising mediums.
This makes it essential for law firms and legal professionals alike to learn how to take advantage of these online social platforms. In this article, we share some insightful tips on how law firms can leverage social media marketing. As a result, a firm can grow its audience, position its brand, and earn quality cases.
To leverage social media it is important to identify the target audience. On the Internet, receiving targeted traffic is the most important thing. Networking sites provide lots of tool to make this possible. A lawyer wanting to target only clients from the local area can do so easily using the tools provided by some social media sites, particularly Facebook.
It means that posts (promoted posts,) and ads can be restricted only to people who are from the local area. There are other tools as well that can be used to target people of particular demographics. The audience selection can be narrowed according to location, age, gender, profession and interest of individuals.
If required, a professional designer should be utilized to design the social media page's graphics. Other than effective presentation, it is also important to keep the page's content easy to navigation and clear. Online users lack patience and do not want to waste time searching a site for the information they need.
Social media sites should not be used solely as advertisement mediums only. It is more of an interactive medium that requires regular interaction with visitors and clients. Lawyers trying to engage with present and prospective clients must provide valuable information at regular intervals to their online visitors. This can be done by regularly posting information that people find useful and educative.
A regular interaction ensures the brand recall value remains high and a person who has been kept in the loop knows whom to contact when the time comes to seek legal services. It is not necessary to provide legal consultation to prospective clients free of cost; they can be simply informed that their problem is solvable and they need to contact immediately for proper professional consultation.
Legal professionals can also post something that is not related to their main service area. For example, posts related to a local seminar on the related subject, opinion about changes in a law, and even photos of an office party are something that can be used with great effect to keep people informed and engaged.
Social media sites are mainly about sharing so any post that excites people and motivates them to share the content with their friends and followers is good for business. Building brand awareness through networking sites is an excellent way to increase site traffic, build a long-term relationship with clients, and generate more leads.
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