Organic search engine optimization is a significant aspect of most website marketing strategies. Many SEO experts will agree that the efforts performed off from the website (off-site SEO) have the heaviest impact on search engine rankings; however there are some aspects of on-site SEO that are often overlook.
One of those on-site techniques is internal linking - or the linking between pages of the same web domain. In essence, internal linking (or "cross linking") is favored by search engines and displays good on-site navigation and usability. And when strategically implemented, internal linking is a way to get multiple rankings for one keyword search (also known as "double stacks".)
It is very easy to build internal cross links within your website. There are two very important variables to keep in mind:
For instance, if you have a page on your website all about "men's hair loss treatments," and another page all about "men's hair loss products," these two pages share relevancy to one another (both about men's hair loss) and are worthy of being cross linked.
More specifically, if the anchor text of the link reads "men's hair loss products," and the link points to that page about products, the search engines will only deem that page more relevant the keyword search: men's hair loss products. You dig?
Internal linking is a must-do strategy for thorough optimization of a website. Not only does it contribute to greater SEO performance, but also better navigation when users visit your site. If you follow these internal linking tips, you might be able to see multiple stacks of your website listing in the search engines rankings.
Do you have any additional internal linking tips that you use? Please add them in the comments section below.
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