Law Firm Web Marketing

    

5 Ways to Increase Your Google Rank

Increase Google RankingGoogle search engines use a variety of techniques that govern which pages should be displayed first in the search results. The Google ranking formula is not completely known to SEO's, but there are strategies and techniques that you can employ improve your websites rank in the organic search results. Below are 5 ways to increase your Google rank and earn more traffic to your website.

1. Keyword Optimization

Many websites target wrong keywords and this is among the worst mistakes. Take your time to do a thorough analysis of the keywords that produce conversions. One of the ways is to have analytic software like Google Analytic installed on your site and see how people find and interact your website.

Usually, business targets broadly, therefore have high volume keywords that convert well instead of ranking keywords based on competitiveness, conversion and multiples of volume. After installing analytic software, mark the keywords that cause your visitor to engage and even leave a comment or make a purchase. Also note the pages which scare them off. Ensure you choose keywords that people will look for.

2. Link Building

Backlinks are links that come from another site to your site, because they point back to your pages. When you build these links which points back to your website, they can really boost your site’s SEO and increase Google rankings. The more reputable and authoritative the website, the greater the impact it will have to increase your Google rankings.

You can add backlinks by making some comments on other blogs, guest blogging, and other creative tacts. However, there are various link building techniques that can help you achieve the best results. These includes creating viral content, guest posting, building link exchange relationships, creating info-graphics, and analyzing competitor links.

3. Schema Markup

This is one of the latest evolutions in SEO. It’s one of the powerful forms of optimization but currently the least used forms of SEO. After grasping the method and concept of schema markup, you can use it to boost your website in the search engine result pages.

Schema markup uses unique semantic vocabulary in microdata format. It is actually a code that you put in your website to assist the search engines to return more informative results. It not only tells the search engine what your data says but also what it means.

4. Include a Sitemap Page

A sitemap is a page or file on your site that lays out all of the rank-worth pages of your website. It enables Google bots to easily find all the links and content of your website. Sitemaps also determine the importance of your website’s content. There are a number of websites that will create a sitemap for you or you can even generate one for yourself. This alone can really help increase your Google rankings.

5. Have An Active Social Media Presence

Always capitalize much on social media. Social media is a great way to spread backlinks to many viewers. If your content is valuable, many viewers will link your site for you, which in turn increases traffic and consequently increasing your rank. Developing a compelling post about your site is important for social media. The reader should be fully attracted to follow the link and also needs to stand out from the pool of news on their feed.

Do you have any more tips to increase your website ranking in Google? Let us your know SEO strategies in the comments below.

Comments

No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

YisooTraining.com

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.