When law firms turn to the resources and experience of a local SEO company, there are several considerations that need to be kept top of mind. From link building and social media to communications and reporting, many aspects must be highlighted upon hiring an SEO company.
In this article, we dive into the top considerations that your law firm should have when recruiting the help of a proficient SEO company.
The first and perhaps most important aspect of being a savvy shopper for SEO services is to learn a bit about SEO yourself. Understanding the differences in on-page and off-page SEO, link generation, citations, and other basic principals will enable you to weed out the companies that might not be aligned with your best interests. A few good resources to learn about local SEO are the blogs of Moz and Click Centric SEO.
A local SEO firm should offer some degree of experience helping local clients. Be sure to ask for examples, case studies, or referrals from other local companies in the area. Proof of success is a vital decision when investing in an SEO company, because results and rankings should never be guaranteed. Guaranteed rankings should raise a red flag.
Dovetailing on the previous consideration: no legitimate SEO company should guarantee search engine rankings. It's only a fallacy that a company claims to control Google rankings. Solid SEO companies do what they can to the best of the ability, and some service providers may be able to provide approximations of when and how high a site will rank based on a thorough competitive analysis.
Generating links is one of the most important components of any law firm SEO strategy. Link building is one facet of SEO that has gotten a lot of attention recently. The link generation tactics that worked last year may get you penalized this year. As a result, it's important to understand how your prospective SEO company generates links to your site. In short, natural link generation is vital for sustainable success.
Most SEO firms these days offer more than just SEO services. Some of the more comprehensive SEO companies also offer web design, mobile marketing, and related services. One service that should now (almost always) be integrated with SEO is social media marketing. Even if the firm offers insights and consulting on how social activity can influence SEO, this is a huge consideration that you law firm mush consider.
Integrating social media with SEO go hand in hand. The social signals (shares, likes, tweets, etc.) that stem from social media can influence search engine credibility and overall keyword rankings. It's often best if your SEO firm can provide guidance and offer ideas of social media marketing strategies that will help facilitate the SEO strategy.
Far too often, law firms find themselves working with local SEO companies in Peoria, IL that don't meet the mark. The profession is not easy as best practices are constantly evolving. Seek out those adaptive SEO firms that can help you achieve sustainable, long-term results that not only benefit your SEO efforts and keyword rankings, but your overall inbound marketing efforts in getting quality cases.
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