Law Firm Web Marketing

    

The Scoop on the Google Keyword Planner Tool

Google Keyword Planner ToolThe Google Keyword Tool has been a very helpful application for many webmasters, search marketers, and online business owners over the years. Once an ideal tool for SEO and PPC keyword research, the Google Keyword Tool would show search volume statistics of a certain keyword, as well as specific variations regarding cetain keyword match types.

Although this application from Google has provided valuable data which has translated into to highly successful search marketing strategies, Google has decided to retire the Keyword Tool for something different.

Enter the Google Keyword Planner Tool

The replacement of Google's Keyword Tool (the Google Keyword Planner Tool) provides a slightly different set of information compared to the old Keyword Tool, even if the settings (place, time, etc.) are essentially the same. According to Google, the new Keyword Planner Tool provides “historical statistics only for exact match”.

So what does all of this mean?

On the positive side of things, this means the data from the new Keyword Planner Tool is rather simplified, making it easier for the user to get a grasp of the information provided by the results. Also, data shown by the new Keyword Planner are significantly more applicable than information provided by the old Keyword Tool. Google execs explain that the information delivered by the new application now include those that come from other mobile platforms and devices apart from desktops and laptops, specifically smart phones and tablets.

On the negative side of things, the data can seem a bit inflated when orchestrating a very specific search marketing strategy. Without the capabilities of knowning precise keyword data for different match types (exact, phrase, and broad match,) search marketers are challenged to minutely determine the ideal keyword targets for their strategy.

Additional Changes to Keep Top of Mind

The following changes are also applied to the new Keyword Planner Tool:

A number of search marketers are still struggling on how to work the new Keyword Planner Tool. Understandably, a lot are experiencing some issues on the data provided by the new tool. However, Google is still on the works on how to entice people to use the new keyword application and actually deliver what the tool promises.

  • Local monthly searches and global monthly searches are now simplified and merged into the "Average monthly searches" column. The results are derived specifically, depending on the parameters set by the users
  • Ad Share is no longer included. Google is still working on how to provide information on ad impressions
  • Search share column no longer exists
  • Most information can now be accessed by downloading the historical statistics from the Keyword Planner, such as local search trends and webpage extractions data

A number of search marketers are still struggling on how to work the new Keyword Planner Tool. Understandably, a lot are experiencing some issues on the data provided by the new tool. However, Google is still on the works on how to entice people to use the new keyword application and actually deliver what the tool promises.

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