Law Firm Web Marketing


5 Forms of Anchor Text You Must Know for SEO Link Building

Link Anchor TextIf created properly, backlinks are one of the most effective ways of increasing your keyword rankings in Google search. Link building is still incredibly important for SEO, however performing link building must be done in a very natural manner.

One of the most critical elements to take into account is the anchor text used when doing SEO link building. Anchor text is a set of clickable characters and words that are mostly used to hide the actual hyperlinks to any other page on the web.

To get you started on the right note, we have defined the primary forms of anchor text that you should keep top of mind. All of them have their advantages, so instead of using a single one, you should use a combination of these for effective SEO results.

In our mock example, we use, a Traverse City SEO firm that's conducting an link building program.

Brand Name Links

One of the most preferred and natural ways of creating backlinks, these anchor texts use the brand or business name directly. For, instance, the anchor text "Top of Mind" is a brand name link for the URL "". For effective results make sure that 30% of your backlinks are in this form.

Optimized Links

Optimized links are SEO-powered links that use exact keywords in the anchor text. Shoot for 25% of your link portfolio to include optimized anchor to best achieve sustainable search rankings. Using the anchor text "SEO services" is our example of optimized links for SEO.

Semi-Optimized Links

This is where you will have to use your SEO creativity. You have to combine your keyword with other useful text to create an effective anchor text. 25% of your anchor text should be in the form of semi-optimized links for effective results. And example of this form of anchor text could be "Traverse City SEO" (as a local modifier) or "organic SEO services" (as a long-tail variation.)

Generic Links

Anchor text that uses general words or phrases like "Click here". This one does not have any SEO advantage, but because they are very natural. Using them 10% of the times can result in a more natural appearing backlink portfolio

Naked Links

Naked links or direct links are links where you use the direct URL of the web page that you are referring to. Using the direct URL "" is an example of a naked link. It is suggested that 10% of your anchor text or backlinks should be naked links to ensure your SEO link building efforts appear natural.

The above defined percentages are just a guideline based on the current search algorithm for Google. Since Google has this habit of continuously evolving its algorithms, you should also make it a habit of revisiting your SEO link building strategy (and new Google algorithm updates) regularly to take necessary actions, so that your SEO keyword rankings never degrade and stay fresh forever.


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