Law Firm Web Marketing


3 Essential Law Firm Web Marketing Strategies for 2014

The internet has greatly changed the way we do things. People use the internet to look for information about services they want. Fewer people rely on traditional advertising methods such as newspaper ads or the phone book.

With the increasing number of people using the internet to look for legal services, web legal marketing is an important aspect every practice should embrace. Law firm web marketing will allow you as a lawyer to promote your services using the available web resources. Below are the three top law firm web marketing strategies to embrace for 2014 to not only place you at a better place for clients to find you but to stay ahead of competition

1. Create a content strategy (that focuses on blogging, videos, and articles.)

Content marketing is at the heart of every web marketing campaign. Valuable content is what will sell you to potential clients. Your goal should be to create great content that users will want to read and share. Don’t just create content for the sake of it. The content should be useful to the reader and should convince him/ her to take action- follow on social media, register for the newsletter etc. Some of the top content marketing strategies include blogging, creating a company video, and articles.

  • Blogging - Create valuable blog posts with the right keywords wisely spread throughout the posts. Provide valuable tips, advice, and information that will make readers want to visit your main legal site for more.
  • Videos - Creating videos surrounding your law firm web marketing strategy is one of the best ways to get prospects to use your services. Make sure the video is short and precise explaining the services you offer, pricing, offers etc.
  • Articles- Like blogging creating high quality articles is important for your practice. Use the right keywords and provide value to users.

A good example of a brand that's doing this well is The offer a wealth of information and resources to their audience, which naturally gains attention and new website visitors.

2. Be active on social media (particularly Google+, Facebook, and Twitter.)

A lot of people spend a considerable amount of their time on social networking sites, interacting with not only their friends and families but with brands as well. Using social media as a web marketing strategy serves to get your content and practice gets as much attention as possible and to get visits from social networks that will eventually convert into clients.

Creating a profile that represents your practice is important, being active on social media is as equally important. Potential clients need to know that you will be there when they need you and what a better way to show it than being active on twitter, facebook and other social media accounts

Check out for some great tips on how to leverage social for your law firm web marketing strategy.

3. Exploit search engine marketing (SEO and PPC) to generate traffic and new cases to the firm's website.

With the recent changes in Google and other top search engines, an effective SEO is important. SEO helps in two ways; first to increase your ranking on search engines and to help clients find you on the internet. Search engine marketing involves two major components; Search Engine Optimization and Pay Per Click advertising. SEO involves strategies such as writing valuable content, copywriting, link building among others.

Pay Per Click involves using Ads to promote your practice with the aim of converting new prospects onto your list. With PPC you can target a specific group of people who are searching for legal services. Use Google ad words, Facebook ads to market your practice online. For SEO create highly optimized websites, provide fresh content, and avoid link spamming- forcing links where they shouldn’t be in link building. In addition choose trusted sources for PPC advertising such as facebook ads and Google adwords.

Law firm web marketing is important for your practice. It will not only help your firm rank higher on search engines but will ensure clients find you.


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