The internet has greatly changed the way we do things. People use the internet to look for information about services they want. Fewer people rely on traditional advertising methods such as newspaper ads or the phone book.
With the increasing number of people using the internet to look for legal services, web legal marketing is an important aspect every practice should embrace. Law firm web marketing will allow you as a lawyer to promote your services using the available web resources. Below are the three top law firm web marketing strategies to embrace for 2014 to not only place you at a better place for clients to find you but to stay ahead of competition
Content marketing is at the heart of every web marketing campaign. Valuable content is what will sell you to potential clients. Your goal should be to create great content that users will want to read and share. Don’t just create content for the sake of it. The content should be useful to the reader and should convince him/ her to take action- follow on social media, register for the newsletter etc. Some of the top content marketing strategies include blogging, creating a company video, and articles.
A good example of a brand that's doing this well is LawMarketing.com. The offer a wealth of information and resources to their audience, which naturally gains attention and new website visitors.
A lot of people spend a considerable amount of their time on social networking sites, interacting with not only their friends and families but with brands as well. Using social media as a web marketing strategy serves to get your content and practice gets as much attention as possible and to get visits from social networks that will eventually convert into clients.
Creating a profile that represents your practice is important, being active on social media is as equally important. Potential clients need to know that you will be there when they need you and what a better way to show it than being active on twitter, facebook and other social media accounts
Check out SocialMediaforLawFirms.com for some great tips on how to leverage social for your law firm web marketing strategy.
With the recent changes in Google and other top search engines, an effective SEO is important. SEO helps in two ways; first to increase your ranking on search engines and to help clients find you on the internet. Search engine marketing involves two major components; Search Engine Optimization and Pay Per Click advertising. SEO involves strategies such as writing valuable content, copywriting, link building among others.
Pay Per Click involves using Ads to promote your practice with the aim of converting new prospects onto your list. With PPC you can target a specific group of people who are searching for legal services. Use Google ad words, Facebook ads to market your practice online. For SEO create highly optimized websites, provide fresh content, and avoid link spamming- forcing links where they shouldn’t be in link building. In addition choose trusted sources for PPC advertising such as facebook ads and Google adwords.
Law firm web marketing is important for your practice. It will not only help your firm rank higher on search engines but will ensure clients find you.
An insightful blog that offers creative ideas for entrepreneurs and business owners.
One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.
An online educational platform that offers web-based training courses in Google Ads, SEO, and more.
The direct link to Yisoo's Google Ads online course.
Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals
The law blog of the Wall Street Journal
Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms.
Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.
?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.
Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.
Get expert PPC campaign management services from the trusted Google AdWords Experts.
Brilliant insights to help you better manage and optimize your PPC campaign.
Learn tips, insights, and strategies to make your website's design more SEO-friendly.
Resource dedicated to local SEO consulting programs and educational-based resources for all levels.
Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.
Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!
Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.