Law Firm Web Marketing


5 Effective Link Baiting Strategies to Boost SEO Performance

SEOThere are countless strategies to attract links and generate traffic, but only some tactics are within the capabilities of most search marketers.

Creating link bait to boost your SEO strategy is not an easy task. It requires some serious planning and strong motivation to streamline success. To help ingnite your ideas in devizing some link baiting strategies that will help empower your site's SEO perforamce, we share some creative ideas we have found around the web.

1. Create Incentivizing Content

If you are going to create content, use it to gain favor with other people. A blog is an essential element of any link baiting tactics. From a tactical standpoint, a blog is a means to an end. However, creating a blog will not automatically build links. What you do with your blog is what builds links.

Creating high-quality content on a consistent basis will build internal links by linking out of your posts, and at the same time, it will give you the ability to attract links to your content naturally.

2. Write eBooks and Downloadable PDF's/Resources

If you have written a few eBooks, there is a dense concentration of eBook directories where you can get links. If you have not written an eBook, you need not write a particular eBook for this purpose. You can just reformat the current content of your blog into an eBook.

Furthermore, if you have any PDFs, Word documents, PowerPoint Presentations, or any other downloadable resources, you can submit them to online file sharing sites such as Issuu, Scribd, and SlideShare, and getting a link in return.

3. Produce Audio or Visual Content

One of the most commonly overlooked link baiting strategy is the use of visual and audio content for the links. Often, bloggers are struggling to find relevant images, audio, and video for their content, so you can take advantage of this opportunity by creating your own.

When other people use your audio or visual content, you will get an attribution link which can definitely help with SEO. So keep a camera or any recording device handy, especially when you are attending an industry event or relevant meeting of interest. You can also use this technique to create a visual content with pretty images and attention-grabbing quotes.

You can also build up channel on YouTube and entice visitors to check out (and share) videos. Peoria SEO company OIC Group, is starting to create an in-house studio for its local SEO clients to make short optimized videos. Ideas like these will fuel future SEO and content strategies.

4. Make Use of Social Media Tools

Although, on the first look, social media and link baiting seem to be two disconnected components of online marketing strategy, you can integrate social media into your link baiting tactics. With the growth of social media platform such as Twitter, Facebook, Google+, Instagram, and many more, emails are no longer the best way to get in touch with someone.

The tremendous growth of social media channels has proven that real outreach through these platforms can yield high response rates and ultimately, links. In many international markets, it has been proven that more people check their social media account more often than their email. Thus, the use of social media is worth pursuing because there is a great chance that shares on these platforms can work just like links from another website.

5. Utilize Paid Techniques

If you have plenty of room in your marketing budget, you may consider pursuing some paid tactics. Although Google abhors paid links, there are acceptable techniques that are worth pursuing.

If you have a product or service, you can pay for a review, and in return, you will be linked in the review. You can also pay some authorities to embed your badges.

Keep in mind, that while Google is against paid links, it is difficult to identify whether the link was placed naturally or unnaturally. A paid link that remains undetected will increase your audience’s trust and brand awareness.

In order to devise an effective and powerful link bait, you need to keep a proper mindset. You must be in the right frame of mind in order to concoct a link bait that will be able to cultivate natural links from relevant sources, and, inevitably, will translate into great conversion.


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