Recently there has been advancement in technology mainly towards the development of Smartphone and tablets, many of which law firms can leverage to brand their practice.
With increase in mobile use, this has left businesses and firms no option but to tailor their businesses to suit and tap into the ever-growing number of people who are addicted to their phones. As a results, growth in the development of custom mobile applications, which are commonly referred to as mobile apps, has skyrocketed.
This has been a key tool for businesses in growing their market share and increasing their market presence. Law firms should also venture into the technology field by embracing custom mobile apps to bring the law closer to their clients.
Custom mobile apps can be used by law firms to serve many purposes. Among them social media marketing. Custom mobile apps can be connected to a number of social media websites such as Twitter, Facebook and my space. Integration of these mobile apps with social networking is of importance in that clients and lawyers will be able to communicate on the go, regardless of the distance between the two. Clients can then receive legal advice from their law firm or even set up meetings with their lawyers just by using custom mobile app. These tactics result in some of the most effective mobile marketing strategies.
Custom mobile apps can also be used as a marketing tool. A law firm can have software developers develop a custom mobile app that has the firm's logos and preferred colors. These apps will also have modules, which will explain various practices that the law firm has specialized in such as tort law, commercial law and so on and so forth. The apps can still have the firms contact details, which will be of much use to potential clients who will want to contact the law firm. Real time maps and Global Positioning Systems (GPS) integrated in a mobile app can provide clients with directions from wherever they are in the law firms' offices.
Mobile apps can be of much benefit to not only the firm's client, but also a lawyer. Custom mobile apps, which have periodicals and various law related books, magazines and journals integrated into them, can be of much help to lawyers on the move. This is so because the lawyers will be able to read while in a train or waiting in line at a store.
Lawyers can then research on their legal cases from their mobile phones from anywhere in the world without the need for an Internet connection. Custom mobile apps with advice on various law fields may be of much help to clients who may wish to seek law advice without visiting a law firm.
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