Every marketing professional knows the importance of the Internet, but only few are tapping into the immense potential of SEO.
With millions of businesses and brands scrambling for top placement in the primary search engines like Google and Bing, smart SEO's need to do everything possible to attain quality exposure for their clients.
One way to effectively craft your SEO practice is to carve a very fine niche within the SEO profession. So whether you can specialize in SEO for a law firms, SEO for surgeons, or perhaps SEO for ecommerce sites and online stores - getting laser targeted with how you presence and execute your SEO services can be advantageous for your business.
Aside from the sub-types of SEO (that is: providing SEO for ecommerce sites or technical SEO consulting), this article focuses on how you benefit from carving your SEO practice for specific niche professions (e.g. lawyers, law firms, surgeons, doctors, builders, etc.) The idea is find profitable niches in which your target client will make a lot of money on one conversion (e.g. a breast surgeon who provides breast implants.)
Once you have pinpointed your profitable niche, now it's time to hone-in on how to master your SEO craft. Below are some approaches to SEO that you shoud consider when carving your niche in the SEO profession.
This needs skill at selecting keywords and topics about which visitors are likely to search. Then, you need to create captivating content that will make them return to your site. There are many rules about keyword use and those who have not mastered the art need to hire experts to help them out as mistakes could get you penalized by search engines. Such errors like using too many keywords in an article may be punished by lowering your rank in search results or blocking content from your website from results.
This is a good strategy especially when working SEO for law firms because the links help drive more traffic to and fro your site, which is essential if it is to receive global attention. This may work by guest posting in blogs and adding links back to your website or you could use links to direct users to more content on your site. These will translate into huge traffic to your website and then you will start appearing on top of result pages which is the best shot at making sales through your business website.
Link bait is interesting content that people will want to share because it is useful or funny. It takes real creativity to do this but it can make the difference between the success and failure of your site.
Carving an SEO niche is no easy task as it demands the right attitude, strategy, skills, hard work and accountability to achieve success. Whether you are into html coding or link building, total dedication to your specialty area is mandatory if you are to beat millions of websites to the first page where users are likely to see you and most importantly the product or service you intend to sell.
An SEO specialist can carve out a niche in various fields like SEO for plastic surgeons or lawyers as long as they are experts in the field and can provide authentic information. This will make visitors feel loyal to your website with a chance that they could return to buy whatever you are selling.
Some marketers think that SEO is just a passing cloud but the sooner you accept that it is an important online marketing tool the better so you can utilize it for the good of your business. You do not have to be an expert in the chosen niche as you can hire people to do the hard part for you.
SEO experts know how to use link bait and select keywords to guarantee that people visiting your site get all the information they need about various topics when they need it and be assured that you will be present to answer their questions if any arise. Carving a niche is a foolproof way of staying ahead of competition in all SEO endeavors.continue...
It's worth mentioning that a new business startup spawns every day. Unfortunately, around 80% startups fail in their first year, mostly because of poor marketing decisions and lack of funding.
In recent years, many businesses are turning to SEO for their marketing and to attract more customers via search engines like Google. However, leveraging SEO can seem confusing and costly to most business owners and general marketing professionals. If you're thinking of investing time, energy, and/or money in SEO, in this post, we discuss 5 ways to think about SEO for a successful 2015.
With SEO, you shouldn't need to submit every request through multiple players of approval. If you seek approval for every minute detail, it can negatively affect productivity. An SEO team needs to constantly alter the website and make adjustments to both technical and front-end as epcts of the website.
If every change to your SEO campaign needs to be approved by the Board of Directors and the legal team, it will completely destroy efficiency. You need to trust your SEO experts. They should be able to easily access CSS, web files, and other valuable information.
This is one of the most important tips to develop a successful SEO campaign on your website. Some companies try to stuff a page with keywords. Although this method produces quick results, you may ultimately be penalized by Google. It’s important to hire a qualified and skilled PR expert or professional SEO copywriter to improve your search engine rankings. With good evergreen content, healthy, organic links can be easily be earned, which can naturally boost your search engine rankings without keyword stuffing.
Every startup needs to be committed and dedicated to offering the best user experience on their website. Major corporations can easily build more functional websites to offer a better user experience. Startups need to focus on offering quality content, and use simplistic designs to offer a great user experience.
Although user experience doesn't sound like an element that affects SEO - it is. In addition to web design, experience, and functionality, the website’s load speed also needs to be optimized as this can also impact SEO from a technical perspective. According to some industry experts, it’s important to build a website thinking that Google does not exist. This helps you focus on just building an excellent website.
Twitter, Instagram and Facebook can have a huge impact on SEO. A successful startup always knows that building a community of followers can help improve your brand identity in the industry. Eventually, it can improve your search engine rankings. With attention grabbing photos and posts, you can get Google’s attention, and make sure there’s more awareness about your company.
In order to achieve success, and develop an effective SEO strategy, you need to understand that there’s no substitute for dedication and hardwork. There’s no need to take any shortcuts to develop a SEO strategy. It just comes down to developing good SEO-friendly website content, engage your audience, and focus on hiring a good SEO team to attract more customers.
The Internet has been constantly evolving. For many years, SEO has remained an effective and valuable tool for all kinds of businesses. Whether your company has been set up for a few months or you’re looking to set up a new business, you can’t overlook the importance of SEO.continue...
When the term "Audit" is mentioned, many people become a bit anxious or uneasy. This fixation has come about from the traditional role of tax or financial audit. People expect the auditor to dig out some not-so-good facts about a business or its financial position.
Well, an SEO audit is intended to unearth any weaknesses or bottlenecks in a website, and what opportunities reveal potential improvements for advanced rankings. Awareness results in action items. And when it comes to SEO, taking conscious action to improve your SEO, your ability to earn quality cases multiplies ten-fold.
Below are some general principles that define solid local SEO audits. Look for these components when hiring a firm to audit your site and it's local search engine presence.
A website will achieve high rankings if it is properly optimized with minimal complex coding sturcutures (and thus maximized load speed). This entails creating the right web design, making it search-engine friendly, and ensuring the content is unique and of top quality .
Moreso, website optimization deals with the technical components of SEO and how efficiently search engine spiders crawl and index a website. This aspect of a solid SEO audit, although critical, is often overlook by most SEO companies. This even more vital for ecommerce and enterprise level SEO audits, like those provided by www.ClickCentricSEO.com.
An SEO audit of a law firm website will shed light on the effectiveness of the on-page SEO - that is, quality of content, use of keywords, internal linking, and other on-page factors. In essence, on-page SEO is the necessary foundation for a site to rank highly.
For instance, an SEO audit will examine whether the URLs follow a good naming convention, in addition to titles, meta data, and page copy. The questions are: are they user-friendly, SEO-friendly, and concise? Do they have the relevant keywords used appropriately?
Overtime, you will need to earn or build backlinks to your website in order to boost keyword rankings and authority. Backlinks come from all types of web properties, such as videos, blogs, social media profiles, directories, and much more.
However, some of the links will be of low quality (e.g. irrelevant or sketchy sources, over-optimized anchor text, or general spam). Instead of improving rankings, poor quality links can get you penalized and deindexed from Google. A legit SEO audit will identify the strengths, weakness, and threats of the backlinks pointing to your website.
Social media has become an important marketing tool, and actually impacts SEO. A good website needs to incorporate social media strategies into its design. Besides attracting and engaging the users of social media sites, the website should build long-lasting trust. An audit will check factors that may be undermining the confidence and trust. These include; malware, hidden text, cloaking, and keyword stuffing.
Off-page SEO influences the way search engines algorithms will rank the site. Factors such as popularity, authority, and activity will dictate the success of the website. How popular is the website? Is it an authority? How do reputable sites such as Alexa, Domain Authority, PR, and Page Authority rate your website? A proper local SEO audit will address these questions.
The competition amongst websites is mind boggling. The entry of millions of websites into the market makes maintaining a high ranking a nightmare. But how do you gauge your competition? Well, a firm offering audit on SEO uses specific tools to see what your competition is doing to remain of the first pages.
The primary goal of conducting an SEO audit is to ascertain whether the SEO strategies deployed are actually working. Also, it helps gauge the performance of the website against the best in the industry. It is therefore beneficial to make the exercise part of periodic assessment. By employing good local SEO audit, a user is more assured of the website ranking highly as well as becoming an authority.continue...
Law firms are typically local businesses, and as such, local SEO is primary endeavor for most law firm marketing teams. In a competitive local SEO space, law firms need every advantage they can get when optimizing their website. Marking-up pages of the website using Schema is one advantage that not all SEO-inclined law firms are leveraging.
Schema.org is a resource designed for webmasters and web marketers alike that contains HTML tags that can integrated in a page's content. These Schema markup tags make use of specific "microdata" which better defines the content of the page. In other words, Schema enables webmasters to better communicate what the content of a page is about to search engines.
From an SEO standpoint, certain tags can be used to define a business' name, address, phone, description, hours of operation, images, etc. So when Schema is properly integrated on a law firm's website, search engines like Google can better interpret the website and rank it accordingly (often times better than websites without Schema.)
There are many different forms or categories of Schema that may apply to a law firm, such as "Organization" or "Brand." However, in most cases of law firm SEO, we'll focus primarily on LocalBusiness Schema.
With LocalBusiness Schema, a law firm can tell Google specifically everything it needs to know to better understand the website and it's intention. For SEO, the most important tags or attributes to consider implementing include:
But that's just the tip of the iceberg. A law firm can leverage Schema when marking-up text (H1's, important descriptions mentioned in text [that might be keyword relevant], etc.)
In order to implement Schema markup, your law firm needs to leverage some degree of HTML/technical capacity. Depending on the nature of how a firm manages the website content, in short, you need to implement code in the backend of the website.
If you're working with a SEO-friendly web designer or website developer, most of these tasks will be basic tasks for this individual (and highly suggested) as much of the implementation will be hardcoded and easily dropped in the proper places.
If you managed your website's content using a CMS (content management system), then you may run into some limitations. Fortunately, Wordpress offers a wide range of plug-ins that can be used specifically for Schema markup. This can make the job extremely easy and convenient, even for individuals with little to no HTML knowledge.
Not only can Schema significant boost the value, authority, and overall keyword rankings of a website, but it can improve the overall law firm SEO Traverse City efforts in more ways than one. Many SEO's have noted attaining better rankings in Google local search, as well as organic. Additionally, the integration of Schema can help generate eye-grabbing rich snippets in Google's search results. This not only leads to expanded real estate on Google's search results, but also greater click-throughs and overall traffic.continue...
Google is known for its highly advanced search algorithms which form the backbone of its powerful search engine that drives majority of the searches that take place in modern day internet. Keeping in line with this trend, the company has released a new algorithm named 'Pigeon' that is all set to redefine how people interact with local search results.
Till the advent of Google's Pigeon search algorithm, local sites and marketers had a really tough time gaining visibility for their businesses and services when it came to search engine results. Thanks to this major overhaul from Google's end, small businesses and local SEO have now a shot at making it big and gaining more consumers for their business.
Small businesses have long complained that Google was taking unfair advantage of its dominance over internet searches and giving them poor visibility. For example, prior to this update, searches with Yelp always took backstage when compared to local listings shown by Google which were paraded at the top of the results. But the Pigeon update has brought smiles back to the faces of local SEO as Yelp sites are now receiving their own space at the top of the search engine ranking podium which has been long due.
Google's release of Pigeon search algorithm shows that it is committed towards improving the visibility of local SEO and giving them their fair share of recognition. The search results offered via Pigeon takes into account new parameters which were previously ignored or given less significance by Google. This includes the likes of location of the business and the distance at which it is located. So users can now receive results which are far more accurate and relevant to what they are looking for.
While some businesses might gain due to the Pigeon update, there might be others who might see a sharp decline in their search engine rankings, especially the smaller ones. This might be due to the fact that they might have gone ahead with their own version of search engine optimization for their website. But all is not lost.
Pigeon will continue to get regular refinements and this means that as a small business owner, you still have time to set things straight in terms of the SEO that your site has undergone. Hence, it would be preferable to handover the local SEO Traverse City of your business to a well-experienced company that has the resources to boost your sales. Plus, understanding the factors based on which Google judges your business might give you a cue on the areas that you need to improve upon so that your business receives a SEO facelift.
As of now, Google's Pigeon has not been rolled out to the entire world. For the time being, only US English results will be impacted by this change and it will be gradually released to other languages and nations as well. But we can safely speculate that Pigeon is here to stay and revolutionize the way local business use the internet to bridge the divide between them and consumers.continue...
Developing a web presence has become the most important task for every business. Whether you are a small, mid-sized or large business house, it is imperative to have a strong web presence. This not just help you stay connected with your target audience, but also improve the overall revenue and reputation of a business. - two components that can make any business make or break in the long run.
Web presence management should be seen as a separate and important department of your business. With right management techniques, you can ensure success and recognition. But what are the components that will help you achieve your successful web presence management goals. Let’s take a look at four components to managing your company's web presence.
Employing social media is regarded as one of the most important element of web presence management. It is result-oriented and used by almost every online business today. Incorporating social media practices can give quick results and have profound effect on business operations.
Use social media channels to promote different websites on popular networking sites like LinkedIn, Facebook, Twitter, Instagram and so on. Promoting your business content on social media channels can ensure increased traffic, high conversion rate and extremely good profit. It will also help you send out messages to your target audience as and when there is a change or introduction of any new offer or product.
A forum is a webpage or website where people can discuss strategies, problems, opinions or anything they want. You can easily join a forum on the internet and participate in a discussion. The interesting thing is that forums usually allow a link back to your website. The signature text as a link would appear below your post. This is another way to attract more people to your website. Website like Wiki answers, Yahoo answers, and other kind of public forums are live examples of this kind of marketing.
By actively participating in discussion forums, you can actually make your website reach high number of global users without making much effort. Such websites give you the ability to create backlinks and share website’s content free of cost. Although these ideas are rarely thought of among the marketing team, they are vital for web presence management and marketing of the firm.
However, you should make sure that you don’t spam the threads with your links. It is crucial to choose a relevant category and topic before sharing your business information. For instance: if you own a furniture e-commerce store, look for threads that talk about interior designing and architecture. This will help you reach out to your target audience and direct good traffic on the website as well.
Video marketing, also known as Youtube marketing is the new entrant in web presence management process. Videos have emerged out as one of the most rapidly growing web marketing option among online marketers and businesses. More and more people have started promoting their products and services through video content.
It has been observed that videos tend to go viral more quickly as compared to content marketing, giving more effective results (especially after proper optimization.) Let’s take a look at some steps to create videos to promote products and services:
1) Create an account on Youtube.com with your official e-mail ID.
2) Fill in the details asked for to create your business profile. In this section you will need to describe your business and products you’ve to offer to your customers. This is applicable when you sign up for a Youtube channel.
3) Create videos reviewing your products and services and post them one by one on your Youtube channel.
4) You can share the link of the videos on your business page on other networking sites to attract more customers.
Make sure the videos you make, talk about your products and services in detail. Include the functions and features of your products and quote some reasons to why people should consider buying your product. Also, always use real characters in your video to create good interaction and rapport with your audience. It should be able to connect with your potential customers and convince them to click on the link given in the description. Do not forget to include call to action in the last crucial seconds of each video posted.
E-Mail marketing is one of the easiest and primary ways to strengthen the relationship with existing customers. It helps attract potential ones as well, if you choose to go with right techniques. In order to start with this procedure, you must ask your customers to sign up for newsletters so they are aware of new launches and services being offered by your business. Your newsletters should be regular and must talk about their benefits in some or the other way.continue...
In 2014 businesses need to be thinking beyond search engine optimization (SEO). What's working now is what we like to call web presence optimization. Web presence optimization is looking beyond simply trying to "game" Google and Yahoo to gain higher search engine rankings.
Web presence optimization is about developing your overall web presence through the different pillars of online marketing. In addition to organic SEO, below we look at why the holistic approach of web presence optimization works and what your business needs to do to take advantage.
Pay Per Click (PPC) advertising is one of the most important pillars of web presence optimization. PPC advertising has a major benefit that SEO lacks - predictability. With PPC you can guarantee a certain amount of visitors to your website or landing page, provided that you have the budget for it.
Unlike some other forms of online marketing strategies, there is little waiting time with PPC. Start a PPC campaign and you can have visitors to your website in minutes. PPC is also very good at delivering targeted visitors which have a high degree of probability of turning into buying customers. PPC advertising platforms include Google Adwords, Facebook Advertising and Microsoft Adcenter.
Social media marketing is one of the most important pillars of any web presence optimization strategy. Social media marketing is one of the most effective and least expensive ways of interacting with your audience and building your brand presence online. Compared to many other types of marketing it is relatively inexpensive. Sending out a tweet or updating your Facebook fan page is typically much less expensive than advertising in your local newspaper or on the radio.
Social media marketing is also essential because it can positively impact your SEO efforts. Social media marketing helps to broadcast the content that you produce to a wider audience. If your content is interesting or amusing your fans will share it with their own friends, family and co-workers. Social media marketing also allows you to interact directly with your audience. This can help you to your improve your products and services and offer superior customer service.
If you're hiring a web presence optimization company or freelancing expert to help in optimizing your web presence, they will need to be well rooted to your company's social media presence. In essence, they will need to learn the in's and the out's of your brand, its image, and overall tone.
The final pillar of your web presence optimization strategy should be content marketing. Content marketing can include blog posts, articles, videos, podcasts, infographics and presentation slides. By producing quality content that entertains or helps your prospective customer, you will naturally attract visitors to your website.
Creating great content is also very important for SEO. Google wants to deliver the best possible search results for its users. That means offering up high quality content. If you are producing consistent quality content you can be confident of achieving better search engine rankings. Great content is also one of the best ways to establish your industry expertise and build trust with your prospective customers.
A web presence optimization strategy involves taking a more holistic approach to the way that you are market your business online. By diversifying your marketing across the pillars mentioned above you will be building a stronger foundation for your business, not only now, but also in the years to come.continue...
Many law firms and other legal professionals struggle when it comes to tapping into the latest techniques in digital marketing. Providing information about what you offer is a great way to peak their interest. Through content marketing, you can get your message out there, and with a purpose. As a result, when readers do become in need of legal help, they will resort to the party who has educated them the most. They will see your law firm as one that is experienced and knowledgeable.
To help you get started in developing your content strategy, below we share three unique ideas that help law firm web marketing thrive.
You may think that YouTube is only a place to visit when you would like to watch music videos or comedy videos. However, it can be a very creative and powerful marketing tool for you to use in your business. Creating videos gets attention from potential clients, and many of them would rather watch a video than just read text.
Videos allow them to see you in a physical sense rather than you being an unknown entity to them. Make sure you dress professionally in your videos. Create a few of them have short question and answer sessions. Cover some of the most common things that people ask about when it comes to legal problems. Sharing such information shows them that you are knowledgeable. Limit each video to about 5 minutes in length.
Offer a free newsletter for those that provide you with their email address. Content is very important as you want it to be good quality. This type of content marketing is very effective. They feel if you would provide such wonderful content to them free of charge, then they feel confident paying for services from you.
You may find that sending a weekly newsletter is too difficult due to time. Every other week or once a month may be a better fit. Come up with topics that are fitting for the audience. You can even answer a few questions that people have submitted to you for all of your subscribers to read.
Try to find trending topics that you can include in your newsletters. This will help ensure that the readers continue to be interested and that they don’t just delete your newsletter or unsubscribe. The layout of it should be easy on the eyes. Break up headlines with subheadings. You can also offer a contest or game with each newsletter. This can be a fun way to stay connected with your subscribers.
Don’t assume that social media is just for your personal use. Create business pages too that represent your law firm or other legal profession. Create a page on Facebook that shares who you are and what types of services you provide. If you offer a free consultation, make sure that potential clients are aware of that.
Don’t just advertise your business name and phone number through social media. Offer information and sometimes, advice. For example, there are a few law firms I follow on Facebook. They offer free rides on New Year’s Eve and a few other times per year. They do so to help reduce the risk of drunk driving offenses.continue...
There is a saying, with great power comes great responsibility. Having created a website for your law firm, can you maximize its full marketing potential? Two powerful avenues in the search marketing realm are local SEO and PPC (Pay Per Click) advertising. These search marketing techniques can drive new and qualified traffic to law firm's website, and quickly too.
While many firms prefer to hire search marketing experts, many others prefer to follow the old tried and tested routes. So without further ado, let’s check out some strategies which can make SEO and PPC work in favor of your law firm web marketing.
If you represent a local law firm, you're seeking to get a web traffic from local areas. By using your firm’s Google+ Local Page, you can actually make a big difference in the outside world. All you have to do is claim and verify your Google+ Local page and keep it active. This social credibility has been known to provide higher Google rankings for local businesses.
In addition to claiming and optimizing your firm's Google+ local page, some things you can do to make your social presence more prominent include:
These days, you have to play smart to make sure you enhance your web presence optimization efforts. In order to gain maximum exposure, you have to make your visitor’s experience memorable so that the visit turns into a positive experience for the person visiting the page. A successful conversion will not only win you loyal customers, but also help improve your ranking in the virtual world.
By using a series of web analytic tools and website testing tools, you too can actually convert visitors into potential customers, all by a series of checks and tests. Imagine yourself to be in your visitor’s situation. What would you like to read on a law firm’s website/Google Page when you are visiting the web page? You would want to read something interesting as well as relevant, something which relates to your area of specialization, right? Well, the moment you manage to get the answer to this question, you have managed to hit the nail on the head.
PPC advertising centers on Google AdWords, Yahoo Advertising and advertising on Facebook. However regardless of platform, your bids play a very important role with respect to the placement of your ads and CTR. In order to get the most out of your PPC bidding campaign, you should make sure that you use probable conversion rates in order to identify and choose maximum bid prices for your keywords.
If you get into the nitty gritties of PPC campaign management, then you will find that Yahoo offers a minimum bid of 10 c, Google 5 c and Bing around 1c. So now you would get a fair idea on why it’s important to pick and choose your bid carefully so as to avoid any kind of wasteful spending.
If law firm web marketing is the agenda of the day, you should make sure you do is very strategically so that there is no scope left for any kind of confusion or error. This should, at the end of the day, be a well planned strategy which when executed, leaves your firm with revenues and no losses.continue...
One of the most important factors in increasing your website ranking is link building. Just like any other businesses involved in SEO, law firms need to first understand what link building is if they are to build high quality links and improve their search engine rankings.
Simply put, link building is a process that attempts to increase the number of incoming or inbound links to a website. Major search engines like Google normally judge the popularity and authority of a website by looking at the kind of links pointing to a given website. This essentially means that if a law firm website has high quality links pointing to it, then it will more prone to be ranked high in the search results.
However, it is crucial to remember that the process of link building has evolved with time. The algorithm changes implemented by search engines like Google ensure that people cannot manipulate links using black hat or illegal methods to rank high in the SERPS.
If you're looking for some fresh ideas to help jump start the link building component to your law firm SEO strategy, below we offer some insights as to how you can begin.
Those who said quality content is king were dead spot on. One of the easiest ways of acquiring high quality links is by way of creating high quality content on your website. If you create high quality content or articles that are lengthy and in-depth, then people are likely going to share this content on social networking sites. This can earn high quality backlinks as a result. Once people spot you as an authority in a given legal practice, then they will likely link back to your site; hence giving you the link juice you need to rank higher in the SERPS.
Creating high quality content then posting on another website related to your industry is one of the best ways of creating high quality back links. To ensure you garner high quality inbound links, it is pertinent to guest blog or post your articles in high authority websites in your industry. Besides garnering quality links, you will markedly improve your brand visibility, increase website traffic and improve your author rank.
Infographics are visually appealing data representation tools which marketers use to showcase facts, figures and statistics on a website. Infographics are usually very appealing and easy to comprehend thus are a darling of many people. The fact that infographics are loved by many people means that they are also easily shareable. Web marketers build links by including their website links in all the info graphics they create, ensuring that when they are shared quality backlinks are garnered.
Another potent way of building links is to list your website in your local chamber of commerce. Generally, most local chambers of commerce websites are highly ranked because they are not only visited by many locals but are also a hub of quality information regarding business in a given locality. Therefore, it is imperative to ensure that your website links are included in the local chamber of commerce website if you want to rank favorably in the search engine results.
Lastly, another way of garnering high quality links is to include your website URL in local and industry specific directories. Most search engines nowadays give local directories a lot of prominence when ranking sites in the search results. Some of the most popular directories are LexisNexis and Martindale.
Moving forward, the process of link building requires careful assessment and planning; considering the fact that most of the methods used before are now considered spammy if not black hat. To safely build quality links that will not attract the penalty or the wrath of Google, law firms have to employ the following strategies.continue...