SEO strategies have continuously evolved over the last few years with respect to Google's constantly changing search algorithm. Gone are the days when SEO companies could achieve top rankings building volume backlinks with no strings attached.
In fact, a few years ago, links were not deemed harmful regardless of their nature, as there was no such think as "harmful links." Today, certain links (often irrelevant or over-optimized) can indeed harm your websites.
This has made many webmasters, search marketers, and SEO professionals alike hesitate on doing any sort of link building at all. However, links still work. And it's not more important than ever to embrace link building with a very natural and mindful approach.
Below we share severl best practices of link building for 2015. These strategies will help you increase your sites' rankings without worrying about being penalized for over-optimization or spammy backlink profiles.
Google has changed its way of interpreting queries from a single keyword, which was the case before to the use of a conversational keyword phrases. With this development, the idea now is to focus on informative content rather than keyword centered content. You should remember that while using keywords was integral in content ranking, you will now get penalized for using keyword rich content and thus, it is important to avoid using the same keyword optimized anchor text twice.
The classic case of the past was to build links on any websites, regardless of topical relevany. Doing this now will pose serious risks to your SEO efforts. Moving forward, one of the most significant best practices of link building is to ensure any piece of content that contains links to your site is published on a website that's topically-relevant and closely aligned with the theme of your website.
There is nothing that will replace the importance of content in ranking. Even though you can be able to trick Google using various loopholes, the joy will be short-lived as you will be found out soon rather than later but quality content will only help your website get better by time. Furthermore, informative content will make other people link your website and thus, get natural links.
Social signals have never been this important before. Content that is highly shared is deemed valuable and website or blog with content that is shared to be reputable, which are essential elements in ranking. Social engagement can open the doors to new connections and link possibilities. Having active social media accounts will also give you a platform to share your content and earn links naturally. These takes techniques can also enable you to grow and optimize your brands overall web presence
When used naturally, guest blogging is an effective link building tool but when used unnaturally, it will work against you. An example of unnatural link in blog posting is using the same anchor text over several blogs. This will result in penalty but when done properly using border techniques, it will work all the time and result in high reward. You should avoid using the same anchor texts across various blogs, as this can harm your SEO strategy.
To make your links future proof, you must focus on links where you have no control over the anchor text. This technique will help you create links that work and are highly rewarding. Furthermore, you must only build links from relevant sources. In the 2015 SEO landscape, the game has changed by creating relationships with influencers in your niche is highly rewarding when done appropriately.continue...
Google recently announced that starting on April 21st, a website's mobile friendliness will be a ranking factor in results. When thinking about this update, it shouldn't come as much of a surprise since more people are accessing the internet through a mobile device.
The two major changes that Google announced is that mobile friendly sites will rank in search results and the second is that there will be more relevant app content in these search results. When preparing for Google mobile changes, businesses may want to take a look at their websites to analyze and optimize their mobile web search presence.
To help businesses prepare for this change, Google has developed a mobile friendly test tool that businesses can easily use. Use this tool to perform a mobile SEO audit so that Google can identify and serve mobile content. Other tools to determine usability include Google's mobile usability report which will point out any user issues that frequently occur. Perform this online audit on your site to find any areas that need to be changed or optimized for mobile-friendliness.
Other tools can also be used such as site speed and page speed this these factors also vary ranking results. In some cases, it may be necessary to completely redesign the site while others may be able to get by with just a few tweaks. In the case of the latter, find a reputable mobile website optimization company who can offer the solutions you need.
Using Google's Webmaster Tools, identify the top queries and pages in mobile searches using the mobile filter. Use this tool to determine if the top queries in the mobile search are the same or different than the desktop search. Use Google Analytics as well to take a closer look at mobile traffic.
Businesses may find that mobile user behavior is significantly different than desktop traffic. Use this information to determine areas of strength and weakness as well as understand which pages may need to be changed.
Tools like Sistrix and SimilarWeb are great ways to discover the keywords that rank mobile search competitors. Businesses should use this information to find out which potential keywords need to be targeted.
Compile a list of keywords that competitors rank for and then combine them with the keywords from the top mobile search queries report to create a complete master keyword list. After segmenting these keywords into categories, use Google's Keyword Planner to perform some research. This tool allows businesses to view mobile trends and then see the breakdown by device which provides an idea of the search volume and trends over time.
In short, businesses can use this information to prioritize keywords that have the highest potential. Finally, after making these changes, be sure to track and monitor progress. Use a ranking tool that can be used to support mobile rank tracking. Keep track of both the businesses and competitors over time. This information ca be used to establish a mobile SEO strategy that will continuously improve a businesses mobile web presence and get ahead of competitors online.continue...
Local business owners and marketing teams are realizing more clientele and recurring customers by simply creating a mobile site for their business. There are countless businesses gaining more marketing tread because they are implementing the right mobile marketing strategies coupled with a mobile friendly site design.
While a vast majority of people are using smartphones to search Google and find what they need, smart local business marketers need to adapt to these evolving times. In this article, you'll learn why building a mobile site can be exactly what you need to revamp your company's marketing efforts on the local level. There are also tips to help you optimize your mobile site to enhance the user experience of clients.
The majority of your clients and potential customers are using their phones to find businesses to find what they need. Whether it be through the search engines or when they're browsing through sites like Yelp or any other store review site.
There are a multitude of people looking for your business type and niche online through their phones, and the only way to make it easy for them is to have a mobile site. Countless people are on their smartphones, and a huge number is only going to grow as the years continue with new forms of mobile technology.
When they visit your site, you want to make sure that you are really making it a done deal that they need to give you a call, make a reservation, or come into your business location. There are restaurants who have a huge "tap to call" button on their mobile sites, and this basically allows for people to click it and instantly make a reservation. You can showcase your menu, list of services, and anything about your business that you want your clients to know about on your mobile site.
The best thing to do is hire a professional web designer to create your mobile design. They will give you a customized design and help you enhance your entire site to make it more user friendly for your site visitors.
When people go to your site on their phone, the mobile site will be easier to use and make it much more comfortable for them to make a reservation. Make sure you have some kind of input in regards to the site so that you can design it the way you want it to. All these ideas should stem from your business' mobile site marketing strategy.
When trying to build your brand, you need to be with the technology and follow what the majority of people in the nation are doing. There are people who struggle with keeping up with the current marketing strategies.
Mobile sites are a currently developing aspect of the Internet, and a multitude of designers can help you achieve a better looking mobile site that your customers will love. The ability to increase Google rankings for specifically mobile devices on Google is another great benefit, and this single aspect can easily get you more visitors to your site. Get a mobile site and start turning visitors into customers.continue...
Just like any other business venture, web-driven companies and online stores that invest in SEO usually demand for a sound ROI. Even though it depends on the initial diagnosis and other underlying reasons why and how an SEO campaign was launched, most business owners usually demand immediate results in terms of increased traffic and improved sales.
Unlike other forms of marketing where the results may not be accurately measured, the opposite is true for SEO; the results are measurable and can therefore be weighed and measured against targets on a real time basis.
As a business owner, don’t fall into the trap of demanding for immediate results during your campaign. Instead, opt for a solid SEO campaign strategy and have an SEO professional walk you through the entire process. This will ensure that you not only understand the process but also appreciate the intricacies of the process. To assist you through the process, here are 5 technical SEO and website optimization tips worth taking into consideration when engaging the SEO services of an expert or agency.
If you are looking for an SEO professional, never settle for one who claims that he or she can guarantee a number 1 ranking in less than six months. This is mainly because research has shown that the benefits of a well executed SEO strategy don’t usually manifest themselves for at least twelve months. Adopting other tactics which may get your rankings to the top in a short span of time may be good in the short term but are usually catastrophic in the long run.
For the best results and avoidance of any doubt, business owners are advised to come up with a realistic and feasible timeline of expectations with the expert or professional at the onset of beginning of the campaign. This often centers on a comprehensive SEO site audit. Such a timeline should be explicit, stating clearly what the expectations are and what should be done if they are not met. It is also important to come up with another timeline once the audit has been done, this is important because it shows how effective the campaign has been over a certain period of time and whether initial goals are being met.
When developing timelines, make sure that the timelines are action oriented and that they are properly segmented into actions and action plans. Contained in these timelines should be details such as three to five weeks for a comprehensive site audit, two months for complete and thorough content revamp, one to two months for undertaking any technical changes, three to four months for link acquisition etc. The importance of these details cannot be overemphasized enough since they provide the entire team with an easy to follow chart of activities which when considered in totality, make the entire campaign easy to manage and hence ensure its success.
When searching for someone to run your campaign, make a point of getting someone who will not only deliver results, but provide you with sustainable results which can drive the company's web presence forward and outwit competitors. Even though getting fast results may solve the immediate problem, sustaining the gains may become an issue if the underlying factors which led to the growth were not fully understood and supported by appropriate business decisions.
Even though you may be fully aware about what you want to come out of the campaign, break it down into small achievable goals which are easy to manage and also act as a boost to energize you to achieve the next goal. Instead of trying too hard to succeed in SEO via one huge effort, create something small that’s great then measure its performance and use that momentum and lessons learnt to propel you forward and create another starting point from which you can continue improving and perfecting your SEO campaign fully.
In conclusion, it must be understood that any SEO campaign is not an event but a process. This particular process is continuous and for all intents and purposes is never ending. As a business owner, you must be ready and willing to get into such an undertaking for the long haul and with long term goals in mind. This though does not mean that SEO campaigns cannot be run on a short term basis, this can happen if there is a short term or seasonal goal(s) which needs to be achieved at a particular time; but such campaigns are an exception rather than the norm.continue...
Designing an effective content strategy is one of the fundamental requirements of digital marketing success. Content marketing is not a new tool in the law firm marketing environment; however, today's law firms and legal professionals must embrace creative techniques and strategies if their content is to make a profitable impact.
There are many tools, resources and insights that can be used to design content strategies that will effectively market a firm’s legal services to a targeted audience. While content marketing in itself is not overwhelming, outperforming competitors, attracting new leads and cases, and gaining positive image is the ultimate goal that defines a successful content strategy.
Here are 3 ideas that can be carefully used to cultivate content marketing strategies for law firm and legal professionals.
When cultivating a firm’s content strategy, assuming an expert position is very important. Clients want to contract businesses that have the capacity to deliver, and content is how you can instill confidence in clients that your firm is capable.
With content marketing, your content is the mechanism to convince them of your firm's knowledgebase. Produce high quality content that is educative and acts as a resource which other relations in the niche can link back to. This can increase your websites Google ranking and trust among target market. Since clients seek quality and value, playing the expert and providing relevant content that showcase profound experience in the field goes a long way in developing perception.
Content marketing is all about getting the word out to as many people as possible while retaining a positive image of superior service quality, affordability, credibility, reliability, convenience and professionalism. To effectively accomplish these goals, firms must use various content management and marketing tools, applications, techniques and media.
It entails going beyond what other competitors do and using a combination of marketing tools. They include websites, email-marketing lists, blogs and blog posts, TV and radio marketing, uniform marketing, billboards and all sorts of promotional mix elements.
When various media and tools are used, and the message is consistent across all platforms, the outreach will be wider. Firms must embrace the use of social networking platforms, SaaS applications for customer engagement management and features that enhance user experience. Besides nicely organized content, users must find value and convenience.
While this is a very basic and regular tip, not many law firms have achieved it. Re-enforcing promotion and marketing messages to showcase ultimate service quality and top levels of professionalism may not be as simple as it seems. It is important to ensure there is message consistency in each publication across all platforms. All product and service description must focus on defining values that clients will find in using them.
The information in websites, blogs, TV ads and other promotion media must manifest awareness of customer values, requirements and quality expectations. The strategy should be reinforced by company policies, culture, objectives and presentations at all levels of customer interaction and touch points. Professionalism can be integrated into the content through expert reviews, blog post from member attorneys and showcasing healthy relationships with other reputable firms.
Content marketing technologies are continuously evolving and new enhancements are witnessed from time to time. It is important to use tools and technologies that are trending in order to keep in track with existing efficiencies and experiences that clients seek. The abovementioned ideas are some functional practices that can be used to improve online success and overall marketing of law firms.continue...
Google search engines use a variety of techniques that govern which pages should be displayed first in the search results. The Google ranking formula is not completely known to SEO's, but there are strategies and techniques that you can employ improve your websites rank in the organic search results. Below are 5 ways to increase your Google rank and earn more traffic to your website.
Many websites target wrong keywords and this is among the worst mistakes. Take your time to do a thorough analysis of the keywords that produce conversions. One of the ways is to have analytic software like Google Analytic installed on your site and see how people find and interact your website.
Usually, business targets broadly, therefore have high volume keywords that convert well instead of ranking keywords based on competitiveness, conversion and multiples of volume. After installing analytic software, mark the keywords that cause your visitor to engage and even leave a comment or make a purchase. Also note the pages which scare them off. Ensure you choose keywords that people will look for.
Backlinks are links that come from another site to your site, because they point back to your pages. When you build these links which points back to your website, they can really boost your site’s SEO and increase Google rankings. The more reputable and authoritative the website, the greater the impact it will have to increase your Google rankings.
You can add backlinks by making some comments on other blogs, guest blogging, and other creative tacts. However, there are various link building techniques that can help you achieve the best results. These includes creating viral content, guest posting, building link exchange relationships, creating info-graphics, and analyzing competitor links.
This is one of the latest evolutions in SEO. It’s one of the powerful forms of optimization but currently the least used forms of SEO. After grasping the method and concept of schema markup, you can use it to boost your website in the search engine result pages.
Schema markup uses unique semantic vocabulary in microdata format. It is actually a code that you put in your website to assist the search engines to return more informative results. It not only tells the search engine what your data says but also what it means.
A sitemap is a page or file on your site that lays out all of the rank-worth pages of your website. It enables Google bots to easily find all the links and content of your website. Sitemaps also determine the importance of your website’s content. There are a number of websites that will create a sitemap for you or you can even generate one for yourself. This alone can really help increase your Google rankings.
Always capitalize much on social media. Social media is a great way to spread backlinks to many viewers. If your content is valuable, many viewers will link your site for you, which in turn increases traffic and consequently increasing your rank. Developing a compelling post about your site is important for social media. The reader should be fully attracted to follow the link and also needs to stand out from the pool of news on their feed.
Do you have any more tips to increase your website ranking in Google? Let us your know SEO strategies in the comments below.continue...
Keeping up with SEO holds various benefits for lawyers, legal professionals and law firms. Good SEO strategies help in gaining a great search engine ranking thereby increasing the exposure for a law firm and legal professionals in terms of area of expertise as well as region.
Here are some significant and effective SEO strategies for a successful 2015.
The significance of external websites and for linking to the content of the site of a legal professional or law firm is almost impossible to overestimate. Search engine algorithms depend hugely on reader endorsements that are measured by the links created by some established online authorities or local chambers of commerce.
SEO for lawyers, if done following a few networking strategies can work wonders for the rankings. Trade links with other local attorneys or law firms that have a different practice area and include the link requests as a part of the conventional networking strategy of your law firm.
Another option is to write articles for third-party legal websites in exchange for a link. One of the strongest element of search engine algorithms is the number of inbound links to a certain web page. In other words, inbound links are just like votes of appreciation and trust for the law firm website.
The legal services industry is surely a huge business that comes with a big amount of competition for the most popular and profitable keyword searches. Usually, an average law firm is not able to account for terms like divorce attorneys, bankruptcy law firm, or find a lawyer, despite of following great SEO practices.
The good thing about the same is that most law firms are not required to do so. Instead, emphasis should be given to local terms including the location, such as "Toronto tax lawyer" or "California family law attorney" as such terms can be more effective in targeting the client base.
A quite latest yet most effective element of on-page SEO strategies is schema markup. Almost everything that a law firm needs tell to Google for a better understanding of the website's intentions can be told with LocalBusiness Schema.
The most essential attributes or tags to implement are Business name, Location or Address, Phone number, Hours of operation and Brand. A resource for web marketers and webmasters is Schema.org containing HTML tags to integrate in the content of a page. Integrating Local Business Schema markup on some specific pages is just perfect.
Using social media for growing business is an extremely potential option for law firms. It is a wonderful way to add a relatable element to the client-facing profile of your firm that appeals the natural interests of your clients in working with people.
Using social media can play a part in achieving significant success when it comes to getting new clients and improving the media interaction. A quite instinctively comfortable platform for lawyers is LinkedIn in keeping in touch with contacts and clients. The perfect approach is to master one platform thoroughly instead of spreading little content over different spaces. It is also good to add a blog or Twitter account.continue...
Google recommends that a website have a responsive design as a measure to enhance its usability on all types of devices. A responsive web design is also key regarding any form of Internet marketing, particularly search engine optimization (SEO) and pay per click (PPC) advertising.
In essence, responsive design ensures that a website's user interface is highly adaptive to all sizes of screens, particularly mobile devices. As users increase their mobile activity, it is imperative that a website be optimized for mobile viewing as well so to enhance a company’s digital SEO campaign.
Due to the increasing demands of having a responsive website, SEO strategies must also adapt to a method of integrating website development and design as a major part of the strategy of SEO. For instance, creating a mobile friendly version of a company’s website will offer a leverage the following benefits and advantages to a marketing campaign that is digital:
Just see what Google has to say about the basics of responsive web design:
The trend of using responsive website design is swiftly becoming one of the very best practices within the industry of SEO. Google, itself, has been more than upfront regarding the fact that is prefers webmasters to use responsive design as a means to deliver viewers with the best experience while online. Therefore it is more than imperative for companies to alter the direction of their digital marketing campaigns towards a design that is far more responsive.
With an adaptive and responsive web design, search engines will be permitted to render one CSS media query for each device that attempts to access the site of a business that uses the platform of a single HTML. This is the hallmark for many web design companies, like OIC Group who base their core solutions on offering responsive, SEO-friendly web designs.
Coupling SEO friendliness with a responsive website design can offer better ranking for a company’s website. The ease of indexing the URL of each page and on the platform of a singular HTML brings great benefits to the services campaigns of SEO.
Visitors, additionally, are able to have a viewing experience that is better due to easy transitions of the website regardless of the web enabled device that is being used. Due to this, a search engine will be able to rank and index a website that is responsive with much greater accuracy.
The responsiveness of a website is used by search engines as a metric of search ranking that affects the social engagement of visitors to the site. As a measure to ensure that visitors are provided with convenience and more that cater to their demands, Google pushes webmasters to make their sites as responsive as possible.
Also, the use of a responsive website is quite beneficial to the efforts of link building for those that utilize link juicing within their SEO strategies. The design offers prevention of link dilution, allowing for a more efficient flow of links back to your original site as social links are within one place for increased SEO results.continue...
SEO consulting can help a strong Web-savvy marketing team to bring a website from a virtual unknown to page one ranking by defining a sound SEO strategy and better utilizing proper SEO tactics.
Of course, no SEO expert can guarantee overnight success or top search engine placement; however, with the right SEO consultant and the right process you will achieve true ROI and tangible results.
Therefore, SEO consulting and coaching services can be the ideal solution for savvy marketing teams that can handle much of the work themselves with the right guidance. For the best results, it's important to choose the right SEO consultant who specializes in the proper type of SEO that's relevant to your business niche: local SEO, ecommerce SEO, enterprise-level SEO, and even specialized projects like surgeon SEO.
The power of good SEO can greatly help any business improving their online visibility and receive a higher number of visitors on their business website. A good SEO agency can provide useful coaching and consulting services build around true SEO knowledge, experience and expertise as well as hard work dedicated to your project.
Good SEO consultants can teach you the best content and social media techniques and integrate both in a powerful and comprehensive SEO strategy. In today’s online world the days of link building only strategies belong to the past. SEO focuses today on well writing and quality content that is focused on the needs of your target audience.
Web savvy marketing team need to work in a close relationship with SEO consulting firms on their organic SEO projects in order to include highly complex software products and technology solutions. Each niche is different, but with SEO the technique in which you execute matters more than the industry your business focuses on.
The best SEO consulting approach is a holistic approach. What makes an effective e-business SEO company unique is its ability to come with a holistic marketing program. A good SEO agency can help your company by performing a thorough SEO audit to craft an effective SEO plan that can drive website traffic and more conversions. With experience in both sales and marketing, and a integrative team of professionals, formed by SEO consultants, website architects and designers, such a reliable SEO agency can provide your company with the right coaching and consulting services in order to boost your online success.
Your objective in the end is not only about attracting more web traffic, but it’s about attracting the right targeted traffic that suits your demographic and target audience. It is also about building credibility and driving potential customers in their early selection process, while you channel them into sales.
An SEO agency can be both your consultant and your teacher, but in the long run, it's best to consult with an advisor who can help manage and optimize the web presence behind your business. At the end of the consulting services engagement you will benefit from more than increased website traffic. The goal is to provide you with a foundation that you can use to build upon for the future.continue...
Local SEO audits are highly valuable for law firms, not only to expose the weaknesses of a website, but also to identify any opportunities for potential improvements to boost keyword rankings. Investing in a local SEO audit is a quick and effective way to evaluate the optimization of your webpages and plays the role of the very first step of building a SEO-friendly website that can help promote your brand and attract the target visitors.
Below are some of the most significant components that you can expect from a professional and comprehensive local SEO audit.
A local SEO audit of your law firm's website will study the on-page optimization and its effectiveness, which is all about the quality of content, internal linking, proper use of keywords and several other factors.
The on-site SEO component of the local SEO audit should also including assessing your webpages for identifying whether it uses unique and relevant meta descriptions, title tags, meta keywords and SEO-friendly URLs as these attributes are considered by Google to determine the search engine ranking and relevancy of your web pages for targeted queries. It also checks whether you have included your contact information on the homepage and the concerning pages.
In order to improve the rankings and authority, you need to build or earn backlinks to your law firm's website. Backlinks come from various web sources including blogs, videos, directories, social media profiles etc. But, those links must be of high quality as poor quality backlinks can lead to deindexing from Google.
An efficient SEO audit lets you know the flaws and strengths of the backlinks to your business website. Although some local SEO providers do not scan and audit the backlink profile during a local SEO, the most proficient local SEO companies will take the time to review this vital aspect of your firm's SEO efforts.
A local SEO audit lets you find out your law firms listings on the web and also what they say about you. It may include checking out top local directories for mentions (or "citations") of your business. You can see what information they carry about your law firm including your important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
According to local SEO company, Traverse City Top of Mind, a citation audit for Google local SEO is equally as vital as backlink audit for organic SEO. You can learn more about this important differentiation by reading the 2015 SEO guide at Top of Mind.
Social media reports of an local SEO audit helps to get a clear picture of your social status on Facebook, Twitter, Google+, LinkedIn or Foursquare. It ensures whether you are using these essential tools to spread the word about your business and engage with your customers as well as the extent to which your customers liking and appreciating your business. Social media is not only a major marketing tool, but it also affects the SEO. An audit checks the factors that influence your website's trust such as hidden text, malware, keywords stuffing and cloaking. You can understand how you can get more social and expand the social-web presence of your business better.
The way a site is ranked in the algorithms of search engines is highly influenced by the off-Page SEO factors. Conducting a local SEO audit helps to address all the questions regarding the popularity, authority and the activity of your business website. It also examines the ratings of your website by several reputable sites including Domain Authority, Alexa and Page Authority. These factors explain the affluence of the website or your law firm.continue...
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