SEO ninjas make up a select handful of skilled experts who have the ability to move, shake, and shape their local SEO community. These SEO specialists can have a large impact on those around them as they exert true influence over the art of local SEO and search marketing.
The SEO profession is highly competitive, and yet when people bind together to develop the best practices of local SEO, they form a community that helps everyone achieve their goals. Below are five of those professional who we like to dub the SEO ninjas of local search marketing.
1. Chris Everett of CaptivateSEO.com is reputable expert growing his roots as leading SEO consultant in Atlanta, Georgia. Chris gone above and beyond to provide training and networking for other local marketing agencies, as well as offers philanthropy work by conducting talks at the local university.
Chris Everett is an SEO educator on many topics related to ethical SEO strategies that infuse creative content marketing and social media. He leverages a full-spectrum of web marketing channels that allow clients to take advantage of well-versed SEO programs centered building reputable brands and long-term relationships between businesses and their clientele. This is the very goal of Captivate SEO - as Chris aims not only to 'land' a new client, but to build a relationship with them over the course of years.
2. Rand Fishkin is a co-founder of Moz.com and a sincere advocate of fresh and relevant worlds of marketing and technology. If you take a look at his blog, you will find something to help with every aspect of a marketer's life.
One blog post may help you to sort out the issue of whether Google truly does change its algorithms enough to warrant changing SEO strategies. The next post may be an bit of encouragement to help readers to keep from flagging in a business that moves very quickly and can drain the momentum of the most stalwart and motivated business entrepreneur.
3. Tyler Tafelsky of TCTopofMind.com, one of newest and most emerging SEO companies in Traverse City, MI, presents an energetic message to the world of Internet marketing. No topic is off limits as he delves into the issues of image management and website management and optimization. He is author of the locally-popular Traverse City SEO Guide which updates every year.
Tyler puts energy into both life and business and this is apparent when he shares his wisdom, whether it is about creating a balanced life or creating a balanced SEO scheme. He offers local SEO consulting programs to all types of businesses, and has aid numerous local web shops in developing their own in-house SEO departments.
4. Laura Betterly of YadaYadaMarketing.com is nobody's fool, but don't let your tough and no-nonsense approach to local SEO plans stop you from seeing the vivaciousness and warmth of this entrepreneur who will shout from the rooftops that business women are here to stay and take ground.
Her boutique marketing plans utilize resources available in the here and now; allowing her to stand out among her contemporaries with strategies designed to make the most use of the hottest SEO methods.
5. Neil Patel of QuickSprout.com is the no-nonsense co-founder of Crazy Egg, Hello Bar, and KISSmetrics. Being labeled as one of the top ten online marketers has not allowed Neil Patel to rest on his laurels, but rather has prompted him to share his findings with the business community.
Using lessons learned along the way, he has forged ahead to simplify business schemes and present balanced ideas to his followers. His organized approach and inspirational stories, peppered with a myriad of challenges, keeps people coming back for more ideas for local SEO marketing.continue...
In 2014, the head of Google Web spam Matt Cutts (now retired), came out clearly to tackle the argument of whether or not social signals affected Google ranking. Although he had strong points and facts to support his statements, it appeared there were still some inconsistency with what he said back then.
He said that social media sites like Facebook and Twitter were treated equally like any other webpage on the internet. So if anything occurred in any of those pages and their algorithm was able to crawl those sites, it would return those results on Google.
However, he also added that if a specific social media page had social signals such as a huge number of followers, likes and many others, their algorithm didn't have a signal that would allow that page to rank on Google. In other words, he was saying that Google's algorithm doesn't consider these signals when ranking a webpage.
Some time back, Moz began ranking for articles titled "The Beginner's guide to SEO...". This happened nearly the same time Smashing magazine tweeting on the same topic. There are also reports that a SEO company called Shrushti moved from page 400 to the 1st page of Google because they had some really nice social signals, i.e. +1's, shares, pins and so forth.
Google's algorithm changes frequently, so we can't rely on what he said a few months ago. But generally, it's safe to make assumptions based on what we've observed during this period (not unless he's able to disapprove it in another video this year).
The things that Google is interested in:
1. Tweets and re-tweets a site has
2. The authority of that tweet or the person tweeting
3. The number of likes and shares on Facebook
4. The number of +1 a post has
Moz published an article entitled "The Beginner's guide to SEO". Then another site called Smashing Magazine tweeted it out to its massive social media following.
After a short while, the page ranked in Google for the keywords "The Beginner's Guide", and this was followed by massive traffic back to the site. The moral of this action was that tweets from power users had the ability to influence short term ranking for chosen keywords.
An experiment was conducted with 6 similar sites in the U.S. The sites were basically on the same niche, so they shared the same audience. The results were attributed to social shares that those sites received. Here are the stats.
As you can see, this is quite contrary to what Matt Cutts had said back then. These observations are solid evidence that indeed social signals have a way of impacting Google's ranking. So what do we believe at this point? It is only a matter of time before the truth comes out. In the mean time, keep focusing on meeting all aspects of a solid SEO checklist and ensure your social presence is strong and legit.continue...
The world of web marketing is undergoing a number of major and rapid changes. The legal profession is moving away from the arena of "push" based marketing and towards a more personalized form.
Unfortunately, as it pertains to multi-device, it is apparent that with omni-channel marketing consumers are slightly ahead of law firm web marketers.
Omni-channel marketing refers to a significant shift where marketers are now required to provide consumers with an experience that is seamless no matter the device or channel. Consumers are now able to engage with a company via social media, a catalog, a mobile application, a website or a physical location.
Legal services can be accessed by either calling or the utilization of a web enabled device. Each component of the customer experience is to be complementary and consistent. Moreover, omni-channel marketing is the viewing of the experience through the eyes of the consumer while orchestrating across all channels seamlessly.
In the most basic sense, omni-channel is multi-channel done right. This is a form that is able to anticipate that may move to other channels as they progress to a resolution. The integration must be consistent and solely for the functional benefit of the consumer.
The following are recommendations for law firm web marketers that are seeking to implement a perspective omni-channel marketing:
It is important to review regularly your customer's experience in regards to product connection, purchasing and research. From there, you will need to test the experience by placing orders, submitting support cases, interacting with the available channels and more. If plausible, this testing should been done by testers that are both internal and external. This will allow you to thoroughly determine the answers to the following questions:
Due to the fact that data is everywhere, therefore making it possible to measure success in terms of the response of actual people over time. This data measurement will allow marketers to customize offers and messages in an appropriate manner according to the channel.
You will need to gain an understanding as to what data points will be helpful and you will need to segment your audience accordingly. The use of marketing automation will allow you to capture the information needed so that you will be able to create rich profiles regarding your customers and their journeys. It will be this information that will be translated into consumer use cases that will build your buyer personas.
The use of messaging and content is a key factor here. Should a consumer engage previously with the company, you will want to consider that behavior in your marketing strategy. Even when a customer simply places an item into their cart and leaves it unpurchased, this behavior will help you to better market to the target demographic.
Listen to your customer service efforts, outreach teams, and the support team so that their data can be considered as well. The collaboration of this data will further allow for seamless integration and a truly omni-channel form of marketing.
Given that more and more people are using multiple devices during the process of a single transaction; ensure that you will be able to respond and listen to the interactions.continue...
It is now official: Google mobile searches have surpassed both tablet and desktop searches. This was announced by Google some time ago. The company went ahead to state that this is happening in ten countries, including Japan and the US.
This does clarify Google's recent focus on mobile search which they tweaked their algorithm to favor mobile-friendly sites. With user search experience being at the top of their concerns, it does not come as a surprise that they would strive to ensure that the experience on its search engine site and app is interesting and friendly.
For businesses keen on running any SEO campaign, this is a really big deal when you take into consideration Google's recent implementation of the mobile friendly algorithm which is anchored on connecting mobile or smartphone searches with sites that are mobile friendly sites. The direct implication of this is that if your site is not responsive or mobile friendly then your page ranking with Google as a search engine is bound to significantly drop; negating your SEO campaign goals in the process.
Even though it is true that the organic SEO profession is one of the most fluid marketing spaces, this current change is bound to call for some far reaching changes in terms of strategy. With such a huge number of people using mobile devices it is imperative for any SEO campaign to take into consideration this fact when planning and executing their campaigns.
Being fully aware that most of the times, the required answer to a clients search query may not even lie on the web page but rather on the content that's found within the mobile app, the company has already started offering links to pages contained in mobile apps for all mobile searchers on any android device.
This change is bound to have a huge effect for sites and especially so ecommerce sites that have installed good apps and may be having problems in increasing the user numbers. A good SEO campaign can now use the search results from Google to increase the installation rates of apps and also come up with ways of boosting engagement from already existing users.
It is also worth mentioning that for an SEO campaign, even though optimizing pages in the app store is bound to improve the overall visibility of the app store, the key though is to optimize the app itself so as to increase the number of people gaining access to the app from virtually all the Google mobile searches using an Android devices.
This does imply then that many Traverse City SEO campaigns will now pay more attention to not only the visibility of the app store but also ensure that the apps being developed are also optimized so as to attract the traffic.
It important to take note that even though responsive design is considered to be mobile friendly, separate mobile sites can be considered mobile friendly, this remains the case provided the appropriate mobile annotations are applied on the site as is outlined in the search engines mobile guide. That's why it is important to run your site's major pages into the 'mobile friendly test' so as to confirm its mobile friendliness.
google, seo, mobile search, 2015, mobile, smartphones, design, strategy, mobile appsThis will go a long way in dictating whether you site will follow prospective clients to the mobile search space where they are currently headed or whether you will remain with the standard searches. No business can ignore this any longer and still survive in the online market space.continue...
So your company is doing well and now you want to hire an SEO provider? This is a major decision and your future investment depends on how well you can make this choice. This is because many SEO providers make vague claims about what they can do, while never providing results.
However, SEO providers that can show their results with proven track record and dates, usually are the ones you should trust, but usually charge heaps of money.
According to Google, here are a few things you should pay attention to before hiring. Check if SEO providers have such services:
Google does not charge to display your website in its search results. That is different than paid advertisement on Google's Adwords. There you pay for your site to appear in Google's Ads and in their partners network.
Before you hire an SEO provider you should gauge their skills, tactics and expertise by asking them a few questions to know their consultancy level. You should do this with many SEO providers so that you can learn how the top ones answer your questions, and what you can expect as you proceed to make such types of meetings. Questions include:
Use Google in order to find the best SEO companies in your market. It's best that you act locally so that you can make office visits, and speak in person with your SEO agents, among many other benefits.
If choosing an SEO provider that's far away from your location, however, you should choose reputable companies with established businesses, that have many genuine reviews from previous customers.
Many SEO providers have the habit of requesting a link back to their site. This not only goes against Google's Webmaster Guidelines, but it is a way of reducing your site's link popularity rate. So it would be the same as paying to build your own service provider's website.
These are among the main pointers that Google has to help you hire the best SEO company you can. Also, if by any chance you have been deceived by an SEO service provider, you can report unfair business practices to www.ftc.gov. If the company is located outside the US you can report them to www.econsumer.gov. Doing this ensures that only the legit SEO providers remain in the market. Also check out Google's article on do you need SEO? at the Google Webmasters Blog.continue...
If your firm is struggling to see top search engine rankings, it might be a result of inadequate use of the most basic website optimization strategies (which your competitors are probably using.) So in this Law Firm Web Marketing post, we delve into 3 highly-effective and fail-proof strategies to optimize your law firm website for success in 2015.
Schema mark up has been in existence for several years although very few law firm SEO campaigns use it. Schema is a form of micro data that makes it easier for search engines to interpret and parse your web pages' content, and therefore serve more relevant results to any user based on the search query.
You will need to apply Schema markup to the content of a page to define pieces of content (i.e. business address, description, phone number, etc.) and how the search engine should treat it. You may apply Schema attributes and element directly to the HTML code of the webpage to present additional information to the search engine crawlers.
The form of Schema markup of law firm SEO and web marketing is LocalBusiness Schema. Because this is the most relevant form of markup related to local search, using this form of Schema better defines your firm's location.
Apart from making the search engine easily categorize your website content. Marking your pages with schema can assist in displaying rich snippets of your web contents in SERPS. An example would be an author listing on a blog post or article ranking in Google.
Another simple yet effective website optimization technique is to ensure that your website has inter-linked content (or pages), and at least every page have one clickable link to it, preferably from the homepage and several other pages on the site. Doing this will make your website more user friendly, as well as easier to crawl and index. In addition, it is also good to have your pages linked at the footer as well as a sitemap. If you site is still growing, you should ensure that your key pages or the categories are having the sitemap.
Expanding your website mostly leads to losing track of some of your key money pages. It is important to generate a sufficient XML sitemap for the whole website. The sitemap will list any page in the website. Then you should submit the sitemap to the search engine to ensure that they index every page.
The sitemap is useful for SEO and fluid crawling and indexing (from a search engine perspective). In essence, it's important in ensuring that you have properly interlinked all your site's pages, almost like the index of a book. With the sitemap, search engine spiders get a clear roadmap to access your site's pages and content.
Regularly keep updating your site's money pages to keep them fresh and rank worthy (helping to achieve a higher ranking.) In short, ensure that the copy's clear, unique, informative and conversion-oriented. In short, this is a the foundation to establishing an on-site optimization strategy to improve the web presence of your brand and image it seeks to portray. For more about web presence optimization, click here.
Without good content your website may never been seen. Write for your target audience. You will have to make the information appealing to the need of your visitors at that particular time. For instance, write creative and effective headlines to establish your brand's impression. You should at least write headlines that are interesting clear, but for SEO, it helps to include keywords and geographic targets. For example, "Locally-Trusted Divorce Lawyers in Oakland".
This is just the tip of the iceberg, but definitely some easy SEO wins for 2015 that you may or may not be taking advantage of. We left out about 100 other on-page SEO strategies, so let us know your favorites in the comments section below.continue...
Counter to what some skeptics believe, SEO is not obsolete and will never be phased out. The theory that social media marketing might someday totally replace SEO is impossible. What's evident though is how social media has and will continue to have a huge impact on SEO and search engine rankings.
The three most important search engines – Google, Yahoo, and Bing - are all taking signals from social media sites and have considered these signals to be big factors in improving a blog post or website's rankings. Let's take a look at the several ways on how social media influences your SEO strategy.
Just consider how many are currently active in the different social media sites such as Facebook, Twitter, Google+, Pinterest and LinkedIn. These active users are using social media as a search engine too. Remember, if someone wants to check out a particular product or service, that person only has to dig up the desired information in their social media's built-in search engines.
This is why businesses, especially online marketers must have a good presence in the top social media sites, especially on the ones mentioned earlier. You have to make sure that your social media account will be visually appealing with meaningful content that encourages interaction among those who frequent your account.
Being a credible source of information online is highly important. Google will make sure that your blog posts and website as a whole will receive better rankings the moment more people link back to you. At present, social media linking improves your online network, making it larger.
There are other factors such as reach, relevance and resonance that are related to determining your credibility. Your social media shares and back linking will improve the factors stated above. Therefore, you must be capable of creating content that is not only relevant, but also engaging enough for people to share in their social media accounts.
Without a doubt, the Google search is influenced by user activity on Google+. Also, ever since Google+ has been launched, the Google search engines have been more integrated with the features and the social sharing that happens in the fast growing site. One unique feature that Google+ has allows all online authors to associate their content to their Google+ profile.
This definitely has a good effect on the Google search engine results, and can be leveraged for SEO. This is quite important in building your credibility as an online author because trust is built. You are also already being recognized by the Google Search Engine itself. Also, your search visibility on Yahoo and Bing can continue to improve.
The author tag by Google+ also ensure that whenever you write original content, it will remain yours to claim. This is because whenever your content is syndicated by others, it will always be directly associated to you. Therefore, duplicated and copyright violation issues will be diminished.
In conclusion, social media should be tapped for you to have a better SEO strategy. The creation of quality content is highly valuable, and so is getting natural backlinks from the social media users. The more tweets, "likes" and shares you get from the Social Media Sites, the better your search engine rank will be. For those who have businesses, be it a traditional or online business, you should have a more in-depth study on how social media marketing can help you reach your potential and targeted customers.continue...
Day by day more and more savvy online business owners are turning to video use for higher SEO rankings in addition to offering a new, effective and powerful means of content delivery to target markets.
Software techs post how to videos on their websites so that new customers can easily learn how to use their product.
Even urban musicians promote new albums by releasing trailer videos to their fan bases and this new trend has led to significant rise in record sales.
Below are five golden rules to effective and successful video SEO use for online business owners:
1. Conduct proper keyword research - Keywords use can work for or against the business depending on how research was conducted prior to posting the video online. It is advisable to use keyword analyzing tools such as Adwords, Statcounter and Wordstream so that one can discover the most popular keywords used in their target market and then optimize videos correctly while using proper tags and descriptions so that their videos shoot up in Google's page ranking and become visible to a greater audience.
2. Use transcripts for keyword optimization - Whenever new visitors land on the video page, they may want a brief summary of the video they are about to watch before clicking the 'PLAY' button on their screens. The video's brief summary should be in the form of a short and precise transcript that highlights all the important information in the video.
Business owners can include relevant keywords in the transcripts so that the content can be easily spotted by Google and eventually rank the video higher on search rankings since Google reserves the top and enviable spots for websites with abundant relevant content relevant to the keyword. A higher page ranking translates to a high number of viewers over a long period of time and the more traffic a website attracts, the longer it remains on the highest page ranking.
3. Produce high quality videos - Customers will judge an online business by the standards of videos on the website. It is important to create relevant, informative and crystal clear videos always so that customers will believe and highly regard your brand as top quality and reliable which eventually leads to sales or more members enrolling to the website.
4. Use video translation where necessary - Not everyone interested in watching an online video on a business website understands English. Even popular Hollywood movies need translation into different languages so that they can reach their non English speaking fan base in different parts of the world.
The same case applies to online business owners who use videos to communicate to their customers and potential market situated all over the globe.
5. Encourage viewers to comment and like the videos - The comment box under each video whether on a business website or Youtube should be full of viewers' responses after watching the video. Why is it important? Because it's a credible source for reviews that determine whether new visitors will watch the video or not.
Another important element to video SEO is the number and quality of comments determine how further up the page rankings your video will ascend since Google will boost videos with higher views and adequate reviews because they appear more credible compared to other search results within the keyword.continue...
Whether you have accepted it or not, our world has gone mobile. From the soccer mom to the CEO, we are all on the move. Our mobile devices seem like natural appendages that we were born with rather than a purchased addition to our daily lives.
This is the understandable standard of the modern day consumer and all businesses that function in today’s world need to take heed. As busy consumers, managers of family, and 9 to 5 employees and employers, home is pretty much everywhere. If a business wants to thrive in any market it has to listen to the consumer, and the consumer is saying; catch me if you can.
When utilizing mobile devices is a consumer’s prime source of information, business need to understand the importance of the local content more often tendered during a search engine mobile search. 94 percent of smartphone users are searching for a location. 51 percent visit those locations, 48 percent called those locations, and 29 percent made purchases from those locations. These are significant numbers that suggest the imperative need for SEO strategies to be locally tailored.
Out of 1.3 billion Facebook users, 390 million of them only use mobile devices. This is a massive amount of potential consumers to alienate by not having your company optimized for mobile search engines. Your clientele as a businessperson and a small business owner in particular will be derived from local patrons. It is in our nature to seek out propitiousness. The closer the establishment we are looking for is; the better chance that it will be our selection. This again is why a local SEO strategy is a game plan worth implementing.
Local businesses can easily highlight their establishment on the mobile search engine scene with basic knowledge. For one, customize your local SEO strategy to target Google and Yelp, who according to Jori Ford, the head of SEO at Spothero Inc., are the only listings that matter. You’ll want your company description to include your service or product type in its rightful category.
You need to list specific information like your store hours and direct phone number. The more information given, the better chance you have of a consumer checking out your listing over your competitors.
Consumers respond to ratings. The average consumer relies on reviews and ratings to determine their choice of business. Host a section of ratings and reviews on your site. This is undoubtedly an effective SEO practice. Connect to Google Webmaster Tools, Google Analytics and Google+. This will make you visible in local search terms. Nifty tools will attract a consumer to your site over others every time. Features like click to call, local map tracking, and social posting are conveniences that are often sought out by consumers.
Lastly, all of these tips to help you prepare a mobile-friendly SEO plan are for not if you don’t prepare yourself for the positive reaction to your efforts. 3 PM to midnight are peak hours for consumers contacting local businesses that they found through a local business mobile search engine. 75 percent of customers believe that it takes too long to make contact with a business over the phone. If you don’t answer when a customer reaches out, you will in turn miss out on their patronage.continue...
The aim of content marketing is to attract and retain customers and clients by consistently producing and curating relevant content for the purpose of changing or enhancing consumer behavior. It is a continuous process which should be weaved into your overall law firm marketing plan.
The content can be produced as news, videos, e-books, email, photos, how-to guides, online contests and many more. If you run a local law firm, smart content marketing will earn you greater exposure and establish your brand name. Here are 5 creative content marketing ideas that can work wonders for your firm.
Publishing great content that is relevant to your legal practice is absolutely critical in today's legal marketplace. Writing for your audience is a brilliant way of connecting with them by directly addressing and answering the questions or queries they may have.
It’s even better if you can create this content yourself but if writing isn’t exactly your strongest point, hire someone who can churn out some great articles for your blog. For example, you could start with top 10 lists, best practices for your legal niche, tips for handling a specific dispute, etc. Make sure the articles or videos are expertly done, beautifully crafted and thoroughly engaging so that you can make the most out of your marketing strategy.
Covering local news and events is a simple but highly effective content marketing strategy to get your brand noticed. People who stay within a given community tend to follow local events quite keenly because they have a sense of ownership to what happens or goes on around them. Making this news available to them on your website or through your magazines can earn you faithful customers who will start identifying with your brand.
During local events, investing in a brand sponsorship another creative way to go above and beyond.
Even though you will need to spend some money on a couple of prizes, the number of local people taking part and the new potential leads you will get will be worth the cost. Budgetary constraints? You actually don’t need to offer expensive prizes so as to get participants.
A couple of fancy water bottles, nice-looking backpacks or branded diaries may be enough to draw many users. There are websites which help you to set up contests within a short time so check them out.
Although you might have some killer content published, getting it exposed is a whole different battle. Below are a few strategy ideas to help make your content marketing efforts a bit more impactful.
Leverage the immense power and potential of social media networks to make sure your business is well known in the local community. Social media platforms are critical for successful online marketing and brand awareness. Create and actively utilize social media channels where you can connect with your customers. As more of your content gets shared your reach will increase and your audience will grow. However, social media, if approached haphazardly, can break your business. If you don’t have the skills, get someone who knows how to do it.
Email marketing is a clever way of getting new customers to engage with your business, as well as maintaining a constant communication stream with your existing customers. The more you stay in touch with your customers, the more they will think about your brand and the greater the likelihood of the new ones converting into loyal fans. Encourage new visitors to your website to subscribe for your newsletter by giving them a bonus item such as a free e-book. As you patiently nurture them via email, they will start buying your products.
At the end of the day, creative content marketing is a strategic activity where you use useful, relevant and interesting content to attract new customers. For it to work, it needs to be done in a clear and concise manner where the intention is well pre-defined. If you hit the right notes, you will reap the fruits in due course.continue...