Due to new innovations and features offered by Google, the SEO world has evolved and new businesses are taking advantage. Much of this SEO evolution surrounds Google+, and it's drastically influencing both search and social marketing functions.
Below are a few reasons why law firms should use Google+ to increase their visibility in search and overall web presence.
Authorship markup is a feature on Google+ which allows authors to link their online content with the Google+ profiles. If you use this feature, it will be easier for the search engine to determine the source of your content and more important display your picture or business logo in the SERP (Search Engine Results Page) where the title tag to your content appears.
At first, such a strategy might not seem like one which can yield significant results until you dig deeper into its benefits. First of all, a picture or logo next to a link assures a web user that the content they are just about to read is from human being or legitimate firm.
Assurance to web users will increase the click through rate (CTR) to a website which will help with both link building and content marketing practices. A high CTR increases the value of a link and not to forget its essence where one looks forward to increase their traffic and more conversions.
Authorship markup will also work to help you build a good reputation as a company or an individual author. As you provide more content to the online community, people interested in content about Law will get the impression that you competent and will therefore treat you as an authority. A law firm can benefit from this; building trust with prospects improves your conversion rate.
Law firms can also take advantage of Google+ Local. Considered that most law firms only operate in a certain locality, it would not be important for them to optimize their web presence and content so that it is visible the world over. Google+ Local allows you to optimize your content for geo-specific queries.
It should be noted that optimizing your web content for a certain locality has become important due to the changing behaviors of web users; more of them now add their area code or the locality at the end of their search queries.
Although the platform will help you improve your content's visibility, you should be very active on Google+. Your ranking will be heavily dependent on the number of Google+ you have as well as their quality. You also realize that maintaining fresh content and an updated profile on Google+ will also increase the number of people you have in your circles, consequently more prospects gain exposure to the firm's services.
Remember Google+ was developed by Google which is the same company with authority over how pages rank in search. This can drastically help optimize the web presence of companies related to law and beyondcontinue...
There is no question that social media is a serious marketing weapon for any firm's arsenal. Billions of web marketers from all over the globe can leverage social media to market their services and earn new clients.
While running a law firm, there are numerous social media marketing techniques that can be used for law firm web marketing. Below we share some of the most powerful social platforms and how a law firm can leverage each for optimal marketing benefits.
If you do not have a page on this site, it is high time that you thought of creating one. This will not only give you an incredible branding opportunity but it also gives you a great opportunity to reach the target audience. Get exposure and target your services. It is possible to grow a large following the business regardless of the size of your personal network. You can ask employees to help administer and manage the page in a bid to promote it. Here you can also create "click through banners" one of the ways to entice your target market to the sales page, website, commerce sites or any other social media pages that you might running to give you positive response for law firm web marketing efforts.
Google+ is one of the social media sites that allows you to just hang out with your target market thus it is a great interaction avenue that helps you connect with potential as well as existing clients outside the business environment. Using Google+ for marketing enables your legal team to discuss come legal issues and answer questions that your target audience faces. This is best achieved via Google+ communities and hangouts. However, don't give out too much information, but enough to let the people you are interacting with want to work with a trusted law firm when they need such legal counsel.
Another technique that can be used for law firm web marketing is Facebook Advertising. After you have already created your page and have gotten many people to like it you can create Facebook advertisements. These are paid messages that your firm can use for highly targeted marketing and advertising campaigns. Facebook advertising can also make use of social content that encompassed valued blog posts, articles, videos, and other forms of web content. Spend time to come up with high quality Facebook advertisements that will attract the kind of attention you need from the market to take your firm to the next level.
Another way that can be used to for the benefit of law firm web marketing is to become the go to source when people are looking for information on the industry. You will be surprised as to how many loyal clients and followers you can get simply by providing them with the kind of information they are looking for on social media. This is because they will keep coming back to talk to you and this can lead to the growth and expansion of the business in a way that you could have never imagined.continue...
Recently there has been advancement in technology mainly towards the development of Smartphone and tablets, many of which law firms can leverage to brand their practice.
With increase in mobile use, this has left businesses and firms no option but to tailor their businesses to suit and tap into the ever-growing number of people who are addicted to their phones. As a results, growth in the development of custom mobile applications, which are commonly referred to as mobile apps, has skyrocketed.
This has been a key tool for businesses in growing their market share and increasing their market presence. Law firms should also venture into the technology field by embracing custom mobile apps to bring the law closer to their clients.
Custom mobile apps can be used by law firms to serve many purposes. Among them social media marketing. Custom mobile apps can be connected to a number of social media websites such as Twitter, Facebook and my space. Integration of these mobile apps with social networking is of importance in that clients and lawyers will be able to communicate on the go, regardless of the distance between the two. Clients can then receive legal advice from their law firm or even set up meetings with their lawyers just by using custom mobile app. These tactics result in some of the most effective mobile marketing strategies.
Custom mobile apps can also be used as a marketing tool. A law firm can have software developers develop a custom mobile app that has the firm's logos and preferred colors. These apps will also have modules, which will explain various practices that the law firm has specialized in such as tort law, commercial law and so on and so forth. The apps can still have the firms contact details, which will be of much use to potential clients who will want to contact the law firm. Real time maps and Global Positioning Systems (GPS) integrated in a mobile app can provide clients with directions from wherever they are in the law firms' offices.
Mobile apps can be of much benefit to not only the firm's client, but also a lawyer. Custom mobile apps, which have periodicals and various law related books, magazines and journals integrated into them, can be of much help to lawyers on the move. This is so because the lawyers will be able to read while in a train or waiting in line at a store.
Lawyers can then research on their legal cases from their mobile phones from anywhere in the world without the need for an Internet connection. Custom mobile apps with advice on various law fields may be of much help to clients who may wish to seek law advice without visiting a law firm.continue...
Many legal professionals have yet to leverage the full potential of online social media sites. Social networking sites, like Facebook, Twitter, and Google+, have become such powerful marketing tools that they offer as much opportunity as search marketing and other advertising mediums.
This makes it essential for law firms and legal professionals alike to learn how to take advantage of these online social platforms. In this article, we share some insightful tips on how law firms can leverage social media marketing. As a result, a firm can grow its audience, position its brand, and earn quality cases.
To leverage social media it is important to identify the target audience. On the Internet, receiving targeted traffic is the most important thing. Networking sites provide lots of tool to make this possible. A lawyer wanting to target only clients from the local area can do so easily using the tools provided by some social media sites, particularly Facebook.
It means that posts (promoted posts,) and ads can be restricted only to people who are from the local area. There are other tools as well that can be used to target people of particular demographics. The audience selection can be narrowed according to location, age, gender, profession and interest of individuals.
If required, a professional designer should be utilized to design the social media page's graphics. Other than effective presentation, it is also important to keep the page's content easy to navigation and clear. Online users lack patience and do not want to waste time searching a site for the information they need.
Social media sites should not be used solely as advertisement mediums only. It is more of an interactive medium that requires regular interaction with visitors and clients. Lawyers trying to engage with present and prospective clients must provide valuable information at regular intervals to their online visitors. This can be done by regularly posting information that people find useful and educative.
A regular interaction ensures the brand recall value remains high and a person who has been kept in the loop knows whom to contact when the time comes to seek legal services. It is not necessary to provide legal consultation to prospective clients free of cost; they can be simply informed that their problem is solvable and they need to contact immediately for proper professional consultation.
Legal professionals can also post something that is not related to their main service area. For example, posts related to a local seminar on the related subject, opinion about changes in a law, and even photos of an office party are something that can be used with great effect to keep people informed and engaged.
Social media sites are mainly about sharing so any post that excites people and motivates them to share the content with their friends and followers is good for business. Building brand awareness through networking sites is an excellent way to increase site traffic, build a long-term relationship with clients, and generate more leads.continue...
As a lawyer, you always want to have your name or firm at the top as this is the only way that you are going to attract numerous clients as well as create a good name for yourself. There are numerous ways that this can be done one of the mot effective ones being content marketing. This is where you are supposed to create content that will educate your target audience about legal matters.
Your audience will appreciate this fact as you can give them some pointers that could help them solve a legal matter. Some of the ideas that can be used to help your marketing efforts become successful include:
One of the best ways to ensure that content marketing works for you is provide the audience with pieces of information that they did not know about previously. This will definitely keep them interested in what you have to say as you will be presenting something new. This means that you have to do thorough research to find out the type of information that the audience wants to work on something that will bring in the desired results.
As you come up with materials that will be used for content marketing, it is important that you do not reveal all the information that the audience is looking for because they will no longer be interested in your services and you could end up losing a lot. It is best to give them a little taste of what they want to know so they can be prompted to seek the services that you offer so that the business can remain relevant at all times.
As you work with content marketing as a means of branding the law firm, it is also important that you know how to refresh outdated information at all times. This is where you are supposed to come up with creative content that talk about the latest technologies and developments in the industry. This is because people are not looking for outdated information that will not help them in any way.
You also need to keep coming up with well written content frequently so that people are not forced to repeat the same kind of information. This can be quite boring and the audience might lose interest and miss out even when you have important information to pass on.
You also need to think about the forum that will be used for content marketing if you want to enjoy the results. For starters you can have the articles or videos posted on your official website so that your audience can access them anytime they visit.
To get the information to as many people as possible, it is also recommended that you look for other avenues that can be used to link back to your official sites. Look for forums that have high traffic so that you can be assured that you are going to get some great results at the end of the day.continue...
Undoubtedly, Information Technology (IT) has revolutionized the legal profession and as a result, the legal professional's role has had to evolve. Automation of legal procedures has prompted paralegals, lawyers, legal secretaries and other professionals in the field to become proficient in an ever-expanding array of spreadsheets, word processors, database presentation, legal research software, and telecommunications.
Today, IT impacts every aspect of the legal profession, from corporate practice and law firm to document management and courtroom operation. Below we take a look at 5 indispensable ways in which IT can advance your legal practice as follows:
Needless to say, technology is critical in a corporate legal department. And presently, numerous law firms are investing in this key strategic asset as for every corporate function there is a computer program that can perform it. These include programs that are used for filing patents and trademarks, preparing budgets, creating organizational charts, monitoring counsel fees, keeping up-to-date with directors' stock holdings etc.
Today's law firms have witnessed a gradual replacement of traditional paper invoices with electronic billing (also referred to as e-billing). And with new legal blogs and law firm websites springing up everyday in cyberspace, IT continues to be an essential legal marketing tool.
With the advent of electronic case management, law firms have had to change how they handle documents. Nowadays, voluminous case files are stored electronically with users employing databases to edit, track, search, archive, and distribute documents. IT has transformed legal processes such that every single piece of paper that finds its way into a law firm can now be imaged and the images then sent to company servers either locally or abroad. This will help in organizing your firm's data besides providing a constant backup to your firm's docketing system.
Paralegals, lawyers, and others in the legal profession are relying on IT in an unprecedented way to among others, use their video conference tools, blackberries and other devices, and operate databases relevant to their area of practice. And in order to verify case law, perform research, and track data, legal databases are invaluable. Some of the most popular include Lexis/Nexis and Westlaw although new software products continue to emerge everyday.
The Federal Civil Procedure Rules enacted in late 2006 have fueled the rise of tech-savvy lawyers as they require litigants to produce and preserve documents which are in electronic form (also known as e-documents) e.g. voicemails, e-mails, instant messages, graphics, e-calendars, and data contained on hand-held devices.
Consequently, the time-consuming process of producing and reviewing millions of electronic pages has spawned off numerous database management tools. These have allowed legal professionals to code, image, analyze, manage, and review massive amounts of e-documents in a process referred to as electronic database recovery. These litigation database tools have also contributed to the emergence of a new profession within legal circles i.e. litigation support staff whose core responsibility is implementing and managing new technology tools.
Filing e-documents with the court has now become commonplace in state and Federal courts thereby allowing counsel access to important documents remotely. Further, court rooms now come equipped with monitors and other modern equipment that are designed to enhance the trial process.
For more information about technology resources, IT support, consulting, and other strategic resources related to tech, visit Facet Technologies, Inc. a regional company that specializes in IT Consulting in Peoria, IL and thoroughout central Illinois.continue...
Lawyers can use mobile marketing to effectively reach qualified clients and cases. This type of marketing is becoming popular in almost all professions and its one of the most efficient channels which legal experts can use for advertising and branding. No matter the area of specialization which a legal professional offers service, mobile marketing can leveraged to provide great results.
But if it's carried out in a wrong manner, mobile marketing may offer minimal returns. Also, more risks can be posed if this promising marketing channel is not well monitored. Most lawyers will prefer targeting people who need service in a specific legal niche.
With the endless opportunities which this type of marketing offers, legal professionals can adopt it to enhance their marketing efforts and achieve success. Here are some tips and strategies that a legal practice can adopt to craft an effective mobile marketing strategy.
Some law firms have big sites with tons of pages. If a visitor to the site is trying to get some help, the pages should be visible from mobile browsers. The legibility of the web page content should rank high in your priorities. Craft a powerful call to action statement that will compel the visitors to call you. In some instances, legal experts need to consider building sites such as mobi which caters specifically for the needs of mobile market. If this investment seems to strain your marketing budget, you can just cut down the number of pages to the minimal. Alternatively, a landing page that contains basic information about your legal practice and what it offers can be created.
Developing a mobile app is helpful for legal experts who specialize in the legal area of personal injury and auto accidents. There is something special with these groups of clients because they need legal resources that are not only timely, but also convenient. They need to know how and where they can get comprehensive legal advice when an accident occurs. The kind of an app which you will need to consider developing should be simple and easy to deploy. Your well designed app can be one of the most powerful marketing tools.
Numerous advertising channels can be used to capture mobile traffic and one of the most powerful choices is search engine marketing. All your web searches can be localized so that anyone seeking to find legal services within your city is redirected to your website. This is a powerful technique which is known to work perfectly well. It can be a complete game changer of people doing a search can find you when they search on the web. Pay per click advertising and mobile search engine optimization (SEO) is indeed some of the best methods that can be used to achieve this noble goal.
The goals and objectives of your mobility game plan should first be well laid down. Don't shy away from asking for tips and insights from experienced mobile marketing professionals. Set up a survey and ask a few of your clients to offer you feedback about which methods work better.continue...
If you truly want to make a success of marketing your legal practice online, you must get a good grasp of content marketing. Content marketing can be defined as the creation and distribution of valuable but free information online to build trust among prospects and turn them into customers.
The kind of information you share must be closely related to the kind of legal services you intend to get paid for. The focus of your content marketing campaign must be to educate people so that they can trust you so much that they find it easy to do business with you. Instead of bombarding your target audience with sales pitches, you simply provide genuinely valuable information that helps them to make more intelligent decisions.
Effective content marketing is the backbone of an effective SEO marketing strategy. Over the years, Google has repeatedly updated its search engine algorithm to ensure that users get the most informative web pages returned after each search. So if you want to take full advantage of the targeted traffic that most popular search engines offer, you need to provide valuable content. For example, blogs that are frequently updated with fresh and high quality posts easily get high page ranks and tons of interested readers on a daily basis.
Furthermore, content marketing compliments social media marketing by giving people something valuable to chat about. A savvy content marketer can easily take advantage of a popular issue in the news, which will also be of interest to his or her target audience, and provide sound legal advice that will help people to learn more about their constitutional rights. Such information can easily be used to start building credibility as an expert on such legal matters.
So how can law firms actually make the most of the opportunities offered by content marketing? Here are a few tips that can be used to develop an effective strategy.
To start with, you should carefully define your major goals for engaging in content marketing. Determine who your main target audience is. Do a little research to discover what their most urgent and important needs are. Find out the kind of information they are searching for through online keyword research tools provided by Google and Yahoo. Check out forums where members of your target audience hang out and carefully study the questions they ask. This will give you a lot of insight into the kind of content your target audience will really appreciate and share with others.
After your goal setting and initial research, you should use the information you have obtained to create and maintain a highly informative blog that provides high quality articles on issues and problems that your audience is having in your area of legal practice. This will attract trust and loyalty from your readers and lead to several requests for your professional services.
The legal profession has a lot of technical language and jargon that most lay people are not familiar with. You could easily develop a good rapport with your target audience by providing a set of frequently asked questions FAQ articles on your website. These FAQ articles should help your audience have a better understanding of common legal terms related to your practice. Then provide links to these articles in your blog posts.
One of the best ways to get high quality links to your blog and other content is to be an active guest blogger. Post a few high quality articles in a legal blogs that already have a high PageRank and you will be able to drive a high volume of traffic to your own blog through backlinks. This is an excellent content marketing strategy that also helps to boost the page rank of your blog on Google and other search engines.continue...
The term "Local SEO" has been familiar among webmasters and SEO analysts for many years. But ever since Google integrated its social networking site (Google+) with Google Maps and Reviews, the potential of local SEO to gain traffic and prospects has increased greatly.
It doesn't mean your listing will reach the first page of Google for whatever competitive keyword you are targeting just because you have created and verified your phone number with Google. If you have a law firm or if you are an individual lawyer practicing in a city or town in the U.S., you should have already witnessed the immense competition in your market on the internet.
It is no wonder that lawyers and attorney related keywords are some of the most highly paid keywords in Google's Adwords PPC network. What does it mean? It means large and multi-million dollar law firms are willing to spend a fortune on the internet to find new clients.
If you represent a small firm that is committed to serve your community or if you an aspiring individual who wants to build your career as a reputed lawyer, you might be intimidated by the influence of these big-box law firms on the internet.
There is a simple yet effective way to crush your competitors however humongous they are. It is called Google local SEO. There are a lot of ways to improve the rankings of your Google+ listing and make them rank in first page of Google in a matter of weeks if not days.
One of the best ways to improve the rankings of your listing in Google is to submit your business details to all the top business directories that are specific to your market. By submitting your business name, address and phone number (or "NAP" - citations that contribute to local search rankings) to these directories, you can greatly influence the ranking of your Google+ and Map listing.
The following is the list of top 5 law firm web directories for local SEO.
They have been in the business for a really long time. Launched back in 1996, the website is considered a hub for reading legal news, message boards, local directory and more. The website boasts 5 million unique visits a month. That's a lot of traffic. By submitting your business listing to this website, you cannot only improve you Google Maps listing, but can also get a lot of leads directly from the website.
Google Page Rank: 7/10
Alexa Traffic Rank (U.S.): 1,522
The site was launched back in October 2006. You can add your business listing to this website for free in a matter of seconds. If you become a paid member, you won't just get promoted to the top of the listing, but they will also give your contact details and information to people who are looking for a lawyer in your area. Google Page Rank: 5/10 Alexa Traffic Rank (U.S): 30,339 Visit eLocalLawyers.com
This is also a free service. Attorney.com is a part of LexisNexis, and Martindale-Hubbell who have been in the legal industry since 1868. The site has great reputation not only with people, but also among search engine.
Google Page Rank: 6/10
Alexa (U.S.): 47,000
Lawyers.com is a premium service and only offers paid listing. However, placing your business listing in a website like Lawyers.com can boost the rankings of your Google+ listing.
Google Page Rank: 7/10
Alexa (U.S.): 1947
You can also search for local lawyers and attorney directories specific to your district or city. Submitting to these kinds of geo-location specific directories can help you stand out from the crowd and improve your Google search ranking effectively.
Final tip: Always bear in mind that you should submit the exact business name, phone number and address to these directories that you have furnished on your Google+ profile.continue...
Local citations can work really well in improving your law firm's online visibility. Citations are simply mentions or references of your firm's name and address on other websites.
If you have many (and accurate) citations, Google will view your law firm as an established, credible online brand. As a result, your Google local search ranking can significantly increase.
The trick is to build quality citations on authoritative and locally-relevany sources. Nowadays, there are many citation sources that offer little to no SEO value because they come from spammy websites.
By finding the right citation sources, you can enhance the overall local SEO performance for your firm. In order for you to find out if a citation source is legit, you need to ask yourself the following questions.
It is important to find out if that citation source has been used by other people within your industry. Find out if a good number of your competitors are using the same citation source. If this is the case, then it is likely a high quality citation source. Just visit the website then key in some of your competitor’s names.
You have to make sure that the website has a reliable PageRank and domain. There are a number of tools which you can download online like the PR plugin. This will help you to track the local citation source and find out if it has a good track record with Google.
The other way to note a website’s popularity is by checking whether it is usually mentioned in articles that talk about local citation sources. You are likely to come across a number of articles which give advice on local citation sources online. Find out if the source you are considering is mentioned in any of these articles across the web. This will give you more confidence in the source if it is actually recommended by other experts.
Considering this is important because most spammy sources need very little information regarding your business. Reliable citation sources for SEO will always want to include as much information regarding your business as possible. They do this because they want to enhance the relevancy of all their listings and also enhance the chances of Google crawling to your site.
It is important to focus on only local citations so that you can find your business in the relevant listing. Relevance is important as it will help you to generate leads and enhance your revenue with the help of the listings. Appearing in a UK listing if your site is based in America can be really unfortunate so make sure that the citation source is local.
There are so many local citation sources that you can get involved in. Some of the most popular ones include Yelp, City Search, Insider Pages and Foursquare. For more, check out this article on local SEO and directory resources from OIC Group.continue...
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Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals
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