Law Firm Web Marketing

    

10 Non-LinkedIn Networks to Grow Your Professional Web Presence

Web Presence Management MarketingMark Zuckerberg proclaimed that we live in a world were social connection is everything. Based on the fact that 60-80% of new business connections are found through personal relationships, very few can disagree with him.

As such, it comes as no surprise that one way you can grow your web presence and reputation is to network with other professionals online. While LinkedIn is the dominant player for professional, web-based networking, there are several others worth exploring. Here are 10 websites that can help you to grow you web presence and reputation.

1) Beyond.com

Beyond.com refers to itself as "The Career Network." Since 1998 it has been provided it's members with the opportunity to find jobs based on their respective industry and location.

2) Makerbase

Makerbase is geared towards individuals who develop Apps, websites and software as well. Essentially the website gives developers the opportunity to showcase their previous work to potential clients. Therefore, anyone who is searching for a logo designer, website designer or App developer, will be able to see the profiles of potential candidates as well as a list of their previous work.

3) Xing

Xing is essentially a European version of Linkedln that gives German-speak individuals the opportunity to find advice, partners and jobs. It is worth noting, however, that the website is utilized by 200 different countries as well.

4) Plaxo

Plaxo is essentially an online address book that automatically synchronizes and unifies your contacts. Due to the fact that this online address book is cloud based, it automatically updates your contact's information if they change it. And since it enriches your contact information through social network data, it can prove to be a great tool to utilize to ensure that the contact information that you have of your correspondents is accurate at all times.

5) Sumry

Sumry operates as an online resume and portfolio website with a unique twist. It specifically highlights your skills, work experience and certifications on your timeline. This essentially gives professionals and companies alike, an opportunity to gain a preview as to who you are as a person rather than just a blank emotionless resume.

6) Doostang

Doostang is another website that people who are interested in media or technology can utilize to expand their web presence. Doostang is essentially an online career networking community which can prove to be a valuable resource for people who specifically want to locate career opportunities within the technology, media, entertainment and consulting business sectors. They are able to provide their members with this opportunity due to the fact that if a social connection of one of their member's inner circle provides a job opportunity, that member receives an alert.

7) LocalsNetworking

LocalsNetworking is a platform that gives its members the opportunity to network with other individuals who live within close proximity of them or a locally based business. For example, if you're a contractor you could utilize this website to locate plumbers, landscapers or pavers for example.

8) Data.com Connect

Data.com Connect gives its members the opportunity to access the contact information of millions of professionals and companies. Everything such as their title, direct phone number and email is easily organized within a massive online directory.

9) LunchMeet

LunchMeet is an iOS App that gives it's members the opportunity to schedule lunch meetings with their Linkedin contacts. All a member has to do is to sign-in with their Linkedin account and choose the times as to which they are available for lunch. Once this has been done, the App utilizes your geographical location to suggest a variety restaurants where you can meet up with another individual who may be free within the selected time slot.

10) Jobcase

Jobcase gives you the opportunity to create a detailed profile which contains your preferred work conditions, salary, whether or not you would relocate for a job position and even your personality traits. What's so interesting about Jobcase is that on top of the fact that it can help to expand your web presence, it has information on over 100 pre-existing job-listing sites, such as CareerBuilder Snagajob and Monster Jobs.

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3 Website Auditing Software Platforms for SEO

SEO Website AuditSearch engines are becoming more complex every day and there are many things penalized, such as link spam or too many ads in the content. Today, it is necessary for any website that represents a business to go through a yearly SEO audit.

If you are experiencing a sudden drop in your site's traffic, the site may have problems and this is where and audit can be very useful. The following three platforms are known to be very good in performing an SEO website audit.

However, it's important to note that even though this SEO website auditing software can offer valuable data and actionable insights, making sense of the information is vital to cultivating strategic direction. For helping understanding software-generated audit data, or manual SEO website auditing, we suggest ClickCentricSEO.com for a trusted second opinion.

1. Raven's Website Auditor Tool

Raven's SEO Website Auditor has been around for some years and it has proved to be a good tool for SEO auditing of websites, as experts say. The software can read all the code of a website, including hidden parts, for the purpose of detecting SEO problems and repairing them. You need only one look at the summary in order to see all the issues of the website.

The SEO site audit software will indicate any broken links that may exist on your site, as well as missing Google Analytics code and duplicate errors. The software is not free, but based on a monthly subscription. It's quite effective for all aspects of SEO, including on and off-site web presence optimization, keyword usage, and other valuable metrics.

The Raven SEO Website Auditor tool crawls any website automatically, then it searches for data about the site's SEO areas and for performance issues. The latest Google requirements like mobile responsive design and page speed are considered in the search. One of the advantages of Raven's platform over others is that it doesn't limit your keyword usage or the number of projects.

The software has a major con: it doesn't show rankings more than the standard tools from Google are showing. Even if this software has always been good, there are newer platforms now that some people consider them better. A good example can be SEO PowerSuite.

2. SEO PowerSuite

SEO PowerSuite is a comprehensive platform from Link Assistant that makes SEO auditing easy. If you have specific needs in site auditing as well as backlink auditing, it really is ideal and SEO PowerSuite can help you exactly in this sense. Even through it's pricey, this software is a complete solution and it includes a website auditor.

You don’t need other programs if you use this one. The Website Audito in the PowerSuite is also fast and reliable. The program has already been useful for many companies (large and small), helping some of them to reach the first ten Google rankings. Updates are made frequently so that the program adapts to the newest changes in search engines.

3. Screaming Frog

Screaming Frog is a free SEO spider tool that can work as a desktop program. This software can help you to understand what search engines can find whenever they crawls a website. By crawling a site with Screaming Frog, users can learn many details about it, such as the presence of duplicate content or broken links, but also identify server errors.

Some of these issues may not be reported by the tools from Google. One of the advantages of this program is it's simplicity. All you need to do for using it is downloading it and entering the URL of your site's homepage. Once you click "Start", you will get the data that you want in different tabs.

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5 Tips to Make Your SEO Efforts More Efficient

SEONo matter how much marketers try to convince people and companies to shift their mentalities, search engines like Google and Bing still reign over the internet and decide who gets their business seen and who doesn't. That is why optimizing your website according to SEO guidelines can make all the difference between business success and failure.

This does not, however, mean that companies should spend large amounts of money promoting their websites in search engines results. In fact, that can have the opposite effect more often than not. The answer is thus to be frugal and efficient. Here's how:

Efficient SEO Tips to Keep Top of Mind

1. Use the meta 'noindex' tag - Search engine 'bots' (the software that indexes pages to Google and its competitors) tends to analyze every page on your website, even those that do not matter, and thus make it harder for your website to get listed in search results. By adding this meta tag to such pages, you make sure only useful content is indexed, thus improving your SEO chances.

2. Size down (Page size, and more importantly, page load time) – is very important for search engines as well as to make browsing enjoyable for users. There are several ways embrace website optimization for faster load speeds, including getting rid of heavy graphics and videos, but the easiest and most effective way is to look for old information that is no longer relevant, such as meta keywords which are no longer indexed, and clean them out to make page load easier and faster.

3. Keep backlink records – Google's been tightening the noose around spammers' necks, and it is not good to be caught off-guard when given a penalty. The solution is to keep records of your backlink history, which Google provides through Webmaster Tools. Downloading the records even a couple of times each week will mean that you have all the information necessary on hand if you need to make a backlink profile in order to recover from a penalty, saving you a lot of time and money spent acquiring such records, which become unavailable periodically.

4. Keep Logs – Server logs can be costly, and they are largely underestimated, but they can provide valuable information about your website's users and their actions, as well as the behaviors of search engines' bots, and help you improve your performance based on that information, which means they are an unquestionably worthwhile investment to make where SEO success is concerned.

5. Be smart – which is the same as being well-informed. Most SEO tools and providers you may come across online will do little, if anything, to help your website's SEO performance. Using recognized tools – such as those from Google and Bing themselves, which are free, for the most part – and becoming knowledgeable enough to use the data they provide by following these companies and other specialized websites and blogs is the best way to make your SEO efforts efficient, and the only one that actually pays off.

All in all, making your SEO efforts efficient is as easy as taking things into your own hands, using the information and tools put at your disposal by the search engines themselves. This will not only reduce cost, but also prepare you for any SEO crisis and teach you how to deal with these situations independently, so you don't end up spending a fortune in the future to correct SEO mistakes made now.

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5 Unconventional SEO Tools to Cultivate Greater Intelligence

SEO ToolsAs website owners work consistently to make sure they're in line with what their readers and search engines look for, more tools are coming up to assist them achieve their SEO goals. Today, there are dozens of free and premium SEO tools, and most of them are useful. However, in a world of varieties, it's easy to forget the usefulness of other tools which do not necessarily play a mainstream role in search engine optimization.

Therefore, in this article, we cover some of the most overlook but useful SEO tools that will make a huge difference in cultivating greater intelligence for your SEO efforts.

1. InSite 5

Some time back, Google's Mutt Cutts hinted that they were going to consider grammar as a ranking factor. Google has always been concerned with user-friendliness, hence they've occasionally hinted of giving a boost in ranking to sites that will comply.

It's for this reason that a desktop software like InSite 5 will crawl a site to alert the owner of any grammar errors that may be existing at the time. There's an option for customizing dictionary alerts so website owners don't have to keep worrying of false alerts. Once InSite 5 finishes its job, the software will present results in a nice PDF format so action can be taken. It costs $60.

2. Attentiv

Whenever working on an important project, a team has to collaborate. For example, in web development, there has to be a project manager, web developer, SEO expert, content producer and so forth.

Attentiv is a platform that makes collaboration across team members an easy task, thanks to its polling, thread commenting and up-voting system that let team members become creative and decisive in accomplishing their respective tasks. The Attentiv application is free for the first 5 users. Afterwards, they charge $5 per user.

3. Title Tester

Good titles attract good click-through-rates. However, this is still something that bloggers and webmasters don't take seriously. Even if they did, most of them didn't have the skills to write attractive titles to hook readers in. That's why Title Tester was created.

To work with Title Testerm, write down a few title variants you'd love to work with. Put those titles into Title Tester and share them on social media at once so users can vote the best title to use. Title Tester is fast, effective, and at the end of the day, you will come up with a very good title to rely on for your post.

4. Cision Media Database

Cision Media Database (formerly Media Contact Database) is one of the most expensive tools to use out there, but people still keep using it despite that fact. Cision media database contains all types of news outlets with their reporters too. You can get contact information for journalist, their social media profiles as well as personal contact info. The beauty of using Cisio Media Database is that it promotes relationship-building, and this is quite beneficial to content marketers out there.

5. Infogram

The use of infographics still plays a significant role in the world of SEO. Infogram is an infographic maker for both the inexperienced and experienced content marketer. However, it can also be used to easily creative attractive chats which are highly beneficial when presenting client reports. Chats can also be transferred to MS office with great ease. The trial version is of course free, but then one has to pay $15 per month to upgrade.

Last word on SEO tools

These are useful SEO tools that can help every content marketer gain an edge in a world where competition is tough. They might not be very popular, but their usefulness cannot be under-estimated.

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