Law Firm Web Marketing


Lawyer SEO: Earn Links by Producing Educational Content

lawyer SEO contentMany lawyers pursuing SEO, either with a company or independently, are challenged with finding quality link building opportunities. Naturally, the ambition to build links is to grow rankings fast and actualize an SEO strategy as soon as possible.

However, in today's SEO landscape, fast rankings struggle to last for the long-term. A more sound approach to generating link popularity (and one that can be achieved in-house) is producing valuable, educational content that earns links naturally. Sure, this requires time, but when done correctly and successfully, not only can a lawyer grow his or her rankings, but their legal practice can build its web presence in more ways than one.

This content-driven approach to earning links is daunting, but what seems intimidating and difficult is often what yields the best outcomes. Below are some lawyer SEO strategies to help you earn links naturally by producing educational content.

Come-up With Solution-Oriented Topics & Diversify Your Mediums

The best content for SEO is educational content that answers a common question or provides a solution. Find out what your target clients are wondering about before they seek legal services.

For DUI lawyer, maybe it's how to handle DUI charges to minimize cost or legal implications. For a business lawyer, perhaps you can shed light on how to go about getting a trademark or copyright.

In essence, pinpoint client-focused solutions that relate to your core practice area, and respond to them in your content.

As for the content you choose to voice your solution, think beyond the typical article or blog post. Sure deep articles are indeed valuable for SEO, but so are videos and info graphics. Get creative and explore multiple mediums. You can even cover the same topic on all three and tie them all together (e.g. a deep article that contains the video and a link to its corresponding info graphic.

Invest in Social Media to Market Your Content

Effective content marketing requires an audience - something many lawyers lack on their Facebook and Google+ pages. Spend a few hundred dollars in Facebook advertising to grow you local audience. The targeting capabilities are ridiculously effective. You can even use your fresh, relevant content as means to advertise and build your social following for greater SEO potential.

Once you have a several hundred social media followers, you can then start to share your educational content more aggressively. Not only can this lead to earning social signals (likes, +1's, shares, tweets, etc.) which help attribute SEO value, but favored content earns links, helping to grow your rankings naturally.

Please, share you thoughts and opinions below. Thanks for reading.


Carving Your Niche in the SEO Profession

Niche SEOEvery marketing professional knows the importance of the Internet, but only few are tapping into the immense potential of SEO.

With millions of businesses and brands scrambling for top placement in the primary search engines like Google and Bing, smart SEO's need to do everything possible to attain quality exposure for their clients.

One way to effectively craft your SEO practice is to carve a very fine niche within the SEO profession. So whether you can specialize in SEO for a law firms, SEO for surgeons, or perhaps SEO for ecommerce sites and online stores - getting laser targeted with how you presence and execute your SEO services can be advantageous for your business.

Choosing Your Profitable SEO Niche

Aside from the sub-types of SEO (that is: providing SEO for ecommerce sites or technical SEO consulting), this article focuses on how you benefit from carving your SEO practice for specific niche professions (e.g. lawyers, law firms, surgeons, doctors, builders, etc.) The idea is find profitable niches in which your target client will make a lot of money on one conversion (e.g. a breast surgeon who provides breast implants.)

Once you have pinpointed your profitable niche, now it's time to hone-in on how to master your SEO craft. Below are some approaches to SEO that you shoud consider when carving your niche in the SEO profession.

Content Creation

This needs skill at selecting keywords and topics about which visitors are likely to search. Then, you need to create captivating content that will make them return to your site. There are many rules about keyword use and those who have not mastered the art need to hire experts to help them out as mistakes could get you penalized by search engines. Such errors like using too many keywords in an article may be punished by lowering your rank in search results or blocking content from your website from results.

Link Building

This is a good strategy especially when working SEO for law firms because the links help drive more traffic to and fro your site, which is essential if it is to receive global attention. This may work by guest posting in blogs and adding links back to your website or you could use links to direct users to more content on your site. These will translate into huge traffic to your website and then you will start appearing on top of result pages which is the best shot at making sales through your business website.

Link Bait

Link bait is interesting content that people will want to share because it is useful or funny. It takes real creativity to do this but it can make the difference between the success and failure of your site.

Carving an SEO niche is no easy task as it demands the right attitude, strategy, skills, hard work and accountability to achieve success. Whether you are into html coding or link building, total dedication to your specialty area is mandatory if you are to beat millions of websites to the first page where users are likely to see you and most importantly the product or service you intend to sell.

An SEO specialist can carve out a niche in various fields like SEO for plastic surgeons or lawyers as long as they are experts in the field and can provide authentic information. This will make visitors feel loyal to your website with a chance that they could return to buy whatever you are selling. 

Some marketers think that SEO is just a passing cloud but the sooner you accept that it is an important online marketing tool the better so you can utilize it for the good of your business. You do not have to be an expert in the chosen niche as you can hire people to do the hard part for you.

SEO experts know how to use link bait and select keywords to guarantee that people visiting your site get all the information they need about various topics when they need it and be assured that you will be present to answer their questions if any arise. Carving a niche is a foolproof way of staying ahead of competition in all SEO endeavors.


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