Law Firm Web Marketing

    

Google's New Local Search Results & How to Optimize Accordingly

The search engine results page is constantly changing and expanding. For instance, have a a look at this screenshot of Google's brand new Local Search results.

Google Local Search

Those who frequently use the Google search engine will certainly find the new look of the local search results rather unique. So it raises a question for those with a business or planning to start one: How do I place my website in the horizontal listings at the very top of the page?

If you raised that question, then read on because I am about to share with you a few local SEO tips in order to help your business grow and get better ranked in Google Local Search.

Phase I: Claim, Verify, & Populate Your Google+ Page

The results shown when you search for a certain business on Google, or any search engine, depend on a specific number of variables, such as directory listings, business's web presence (such as social media pages) and last but not least, having a Google+ Page.

The last of these variables, The Google+ page, is an crucial step in getting your business properly listed. While it is true most of these businesses already have an Google+ page, usually one that's already generated by Google, more often than not the Google+ page is not properly claimed and verified the Google+ page in order for it to generate its maximum potential.

So the first step into getting your business optimized in Google Local Search is to find this Google+ page of yours and in the lower right side of the screen you will see an option to claim the Google+ page as your own. Once you click it, you'll have to go through a verification system, in which they'll send a postcard to your business address in order to verify that you truly own the business you try to claim.

In the meanwhile, you should go ahead and fill your businesses Google+ page with all the needed contact information, address, additional information, links perhaps? You want to include pretty much everything a prospect would want to read.

Phase II: Pinpoint & Build Citations

A citation basically consists of your company's Name, address and phone number, commonly referred to as NAP. Citations are commonly found social sites and directories that contain a listing of a specific business.

Citations are extremely important, for when Google is determining its Local Search rankings, it will sort them according to the volume, quality and accuracy of a certain business's citation.

So technically, the more citations you have, the higher your business's rank will be. Its rather obvious, but you should know the two most important elements of a citation:

  • Quality/Relevancy: Its extremely important not only HOW many citations are found but WHERE they are found. A business citation of a marketing business in a fashion directory is rather irrelevant.
  • Accuracy: Arguably the most important feature of a citation. If any of your citation information (NAP) is incorrect or inconsistent, it can potentially affect your ranking in Google Local Search.

So keep in mind what I said when you seek websites to built your citations. Below I have compiled a list of some of the most trusted and influential sources for citations:

Note that you should always keep on eye on the competitors. I recommend you thoroughly inspect the search engine result page and get an idea on which websites and directories your business should be on.

continue...

Why Google+ Should Not Be Ignored by Law Firms

Google+ Law FirmsDue to new innovations and features offered by Google, the SEO world has evolved and new businesses are taking advantage. Much of this SEO evolution surrounds Google+, and it's drastically influencing both search and social marketing functions.

Below are a few reasons why law firms should use Google+ to increase their visibility in search and overall web presence.

Authorship Markup Translates to Authority

Authorship markup is a feature on Google+ which allows authors to link their online content with the Google+ profiles. If you use this feature, it will be easier for the search engine to determine the source of your content and more important display your picture or business logo in the SERP (Search Engine Results Page) where the title tag to your content appears.

At first, such a strategy might not seem like one which can yield significant results until you dig deeper into its benefits. First of all, a picture or logo next to a link assures a web user that the content they are just about to read is from human being or legitimate firm.

Assurance to web users will increase the click through rate (CTR) to a website which will help with both link building and content marketing practices. A high CTR increases the value of a link and not to forget its essence where one looks forward to increase their traffic and more conversions.

Authorship markup will also work to help you build a good reputation as a company or an individual author. As you provide more content to the online community, people interested in content about Law will get the impression that you competent and will therefore treat you as an authority. A law firm can benefit from this; building trust with prospects improves your conversion rate.

Marketing Benefit of Google+ Local

Law firms can also take advantage of Google+ Local. Considered that most law firms only operate in a certain locality, it would not be important for them to optimize their web presence and content so that it is visible the world over. Google+ Local allows you to optimize your content for geo-specific queries.

It should be noted that optimizing your web content for a certain locality has become important due to the changing behaviors of web users; more of them now add their area code or the locality at the end of their search queries.

Although the platform will help you improve your content's visibility, you should be very active on Google+. Your ranking will be heavily dependent on the number of Google+ you have as well as their quality. You also realize that maintaining fresh content and an updated profile on Google+ will also increase the number of people you have in your circles, consequently more prospects gain exposure to the firm's services.

Remember Google+ was developed by Google which is the same company with authority over how pages rank in search. This can drastically help optimize the web presence of companies related to law and beyond

continue...

How to Integrate Social Media in Your Law Firm Web Marketing Strategy

There is no question that social media is a serious marketing weapon for any firm's arsenal. Billions of web marketers from all over the globe can leverage social media to market their services and earn new clients.

While running a law firm, there are numerous social media marketing techniques that can be used for law firm web marketing. Below we share some of the most powerful social platforms and how a law firm can leverage each for optimal marketing benefits.

Creating a Professional Page on LinkedIn

If you do not have a page on this site, it is high time that you thought of creating one. This will not only give you an incredible branding opportunity but it also gives you a great opportunity to reach the target audience. Get exposure and target your services. It is possible to grow a large following the business regardless of the size of your personal network. You can ask employees to help administer and manage the page in a bid to promote it. Here you can also create "click through banners" one of the ways to entice your target market to the sales page, website, commerce sites or any other social media pages that you might running to give you positive response for law firm web marketing efforts.

Interact With Your Market on Google+

Google+ is one of the social media sites that allows you to just hang out with your target market thus it is a great interaction avenue that helps you connect with potential as well as existing clients outside the business environment. Using Google+ for marketing enables your legal team to discuss come legal issues and answer questions that your target audience faces. This is best achieved via Google+ communities and hangouts. However, don't give out too much information, but enough to let the people you are interacting with want to work with a trusted law firm when they need such legal counsel.

Take Advantage of Facebook Advertising

Another technique that can be used for law firm web marketing is Facebook Advertising. After you have already created your page and have gotten many people to like it you can create Facebook advertisements. These are paid messages that your firm can use for highly targeted marketing and advertising campaigns. Facebook advertising can also make use of social content that encompassed valued blog posts, articles, videos, and other forms of web content. Spend time to come up with high quality Facebook advertisements that will attract the kind of attention you need from the market to take your firm to the next level.

Become the Wikipedia of Your Legal Practice

Another way that can be used to for the benefit of law firm web marketing is to become the go to source when people are looking for information on the industry. You will be surprised as to how many loyal clients and followers you can get simply by providing them with the kind of information they are looking for on social media. This is because they will keep coming back to talk to you and this can lead to the growth and expansion of the business in a way that you could have never imagined.

continue...

How Custom Mobile Apps Can Help Brand Law Firms

Custom Mobile AppsRecently there has been advancement in technology mainly towards the development of Smartphone and tablets, many of which law firms can leverage to brand their practice.

With increase in mobile use, this has left businesses and firms no option but to tailor their businesses to suit and tap into the ever-growing number of people who are addicted to their phones. As a results, growth in the development of custom mobile applications, which are commonly referred to as mobile apps, has skyrocketed.

This has been a key tool for businesses in growing their market share and increasing their market presence. Law firms should also venture into the technology field by embracing custom mobile apps to bring the law closer to their clients.

Custom mobile apps can be used by law firms to serve many purposes. Among them social media marketing. Custom mobile apps can be connected to a number of social media websites such as Twitter, Facebook and my space. Integration of these mobile apps with social networking is of importance in that clients and lawyers will be able to communicate on the go, regardless of the distance between the two. Clients can then receive legal advice from their law firm or even set up meetings with their lawyers just by using custom mobile app. These tactics result in some of the most effective mobile marketing strategies.

Custom mobile apps can also be used as a marketing tool. A law firm can have software developers develop a custom mobile app that has the firm's logos and preferred colors. These apps will also have modules, which will explain various practices that the law firm has specialized in such as tort law, commercial law and so on and so forth. The apps can still have the firms contact details, which will be of much use to potential clients who will want to contact the law firm. Real time maps and Global Positioning Systems (GPS) integrated in a mobile app can provide clients with directions from wherever they are in the law firms' offices.

Mobile apps can be of much benefit to not only the firm's client, but also a lawyer. Custom mobile apps, which have periodicals and various law related books, magazines and journals integrated into them, can be of much help to lawyers on the move. This is so because the lawyers will be able to read while in a train or waiting in line at a store.

Lawyers can then research on their legal cases from their mobile phones from anywhere in the world without the need for an Internet connection. Custom mobile apps with advice on various law fields may be of much help to clients who may wish to seek law advice without visiting a law firm.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.