Law Firm Web Marketing

    

How Law Firms Can Leverage Social Media Marketing

Law Firms Social Media MarketingMany legal professionals have yet to leverage the full potential of online social media sites. Social networking sites, like Facebook, Twitter, and Google+, have become such powerful marketing tools that they offer as much opportunity as search marketing and other advertising mediums.

This makes it essential for law firms and legal professionals alike to learn how to take advantage of these online social platforms. In this article, we share some insightful tips on how law firms can leverage social media marketing. As a result, a firm can grow its audience, position its brand, and earn quality cases.

To leverage social media it is important to identify the target audience. On the Internet, receiving targeted traffic is the most important thing. Networking sites provide lots of tool to make this possible. A lawyer wanting to target only clients from the local area can do so easily using the tools provided by some social media sites, particularly Facebook.

It means that posts (promoted posts,) and ads can be restricted only to people who are from the local area. There are other tools as well that can be used to target people of particular demographics. The audience selection can be narrowed according to location, age, gender, profession and interest of individuals.

If required, a professional designer should be utilized to design the social media page's graphics. Other than effective presentation, it is also important to keep the page's content easy to navigation and clear. Online users lack patience and do not want to waste time searching a site for the information they need.

Social media sites should not be used solely as advertisement mediums only. It is more of an interactive medium that requires regular interaction with visitors and clients. Lawyers trying to engage with present and prospective clients must provide valuable information at regular intervals to their online visitors. This can be done by regularly posting information that people find useful and educative.

A regular interaction ensures the brand recall value remains high and a person who has been kept in the loop knows whom to contact when the time comes to seek legal services. It is not necessary to provide legal consultation to prospective clients free of cost; they can be simply informed that their problem is solvable and they need to contact immediately for proper professional consultation.

Legal professionals can also post something that is not related to their main service area. For example, posts related to a local seminar on the related subject, opinion about changes in a law, and even photos of an office party are something that can be used with great effect to keep people informed and engaged.

Social media sites are mainly about sharing so any post that excites people and motivates them to share the content with their friends and followers is good for business. Building brand awareness through networking sites is an excellent way to increase site traffic, build a long-term relationship with clients, and generate more leads.

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Build a Content Marketing Strategy Centered on Education

 Content Marketing Strategy on EducationAs a lawyer, you always want to have your name or firm at the top as this is the only way that you are going to attract numerous clients as well as create a good name for yourself. There are numerous ways that this can be done one of the mot effective ones being content marketing. This is where you are supposed to create content that will educate your target audience about legal matters.

Your audience will appreciate this fact as you can give them some pointers that could help them solve a legal matter. Some of the ideas that can be used to help your marketing efforts become successful include:

Reveal Information that the Audience Does Not Have

One of the best ways to ensure that content marketing works for you is provide the audience with pieces of information that they did not know about previously. This will definitely keep them interested in what you have to say as you will be presenting something new. This means that you have to do thorough research to find out the type of information that the audience wants to work on something that will bring in the desired results.

Share Partial Information

As you come up with materials that will be used for content marketing, it is important that you do not reveal all the information that the audience is looking for because they will no longer be interested in your services and you could end up losing a lot. It is best to give them a little taste of what they want to know so they can be prompted to seek the services that you offer so that the business can remain relevant at all times.

Refresh Oudated Information

As you work with content marketing as a means of branding the law firm, it is also important that you know how to refresh outdated information at all times. This is where you are supposed to come up with creative content that talk about the latest technologies and developments in the industry. This is because people are not looking for outdated information that will not help them in any way.

You also need to keep coming up with well written content frequently so that people are not forced to repeat the same kind of information. This can be quite boring and the audience might lose interest and miss out even when you have important information to pass on.

Build a Community Forum

You also need to think about the forum that will be used for content marketing if you want to enjoy the results. For starters you can have the articles or videos posted on your official website so that your audience can access them anytime they visit.

To get the information to as many people as possible, it is also recommended that you look for other avenues that can be used to link back to your official sites. Look for forums that have high traffic so that you can be assured that you are going to get some great results at the end of the day.

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5 Ways Information Technology (IT) Can Advance Your Legal Practice

IT Consulting SupportUndoubtedly, Information Technology (IT) has revolutionized the legal profession and as a result, the legal professional's role has had to evolve. Automation of legal procedures has prompted paralegals, lawyers, legal secretaries and other professionals in the field to become proficient in an ever-expanding array of spreadsheets, word processors, database presentation, legal research software, and telecommunications.

Today, IT impacts every aspect of the legal profession, from corporate practice and law firm to document management and courtroom operation. Below we take a look at 5 indispensable ways in which IT can advance your legal practice as follows:

Corporate Technology

Needless to say, technology is critical in a corporate legal department. And presently, numerous law firms are investing in this key strategic asset as for every corporate function there is a computer program that can perform it. These include programs that are used for filing patents and trademarks, preparing budgets, creating organizational charts, monitoring counsel fees, keeping up-to-date with directors' stock holdings etc.

Law Firm Technology

Today's law firms have witnessed a gradual replacement of traditional paper invoices with electronic billing (also referred to as e-billing). And with new legal blogs and law firm websites springing up everyday in cyberspace, IT continues to be an essential legal marketing tool.

With the advent of electronic case management, law firms have had to change how they handle documents. Nowadays, voluminous case files are stored electronically with users employing databases to edit, track, search, archive, and distribute documents. IT has transformed legal processes such that every single piece of paper that finds its way into a law firm can now be imaged and the images then sent to company servers either locally or abroad. This will help in organizing your firm's data besides providing a constant backup to your firm's docketing system.

Legal Professionals and Technology

Paralegals, lawyers, and others in the legal profession are relying on IT in an unprecedented way to among others, use their video conference tools, blackberries and other devices, and operate databases relevant to their area of practice. And in order to verify case law, perform research, and track data, legal databases are invaluable. Some of the most popular include Lexis/Nexis and Westlaw although new software products continue to emerge everyday.

E-Discovery

The Federal Civil Procedure Rules enacted in late 2006 have fueled the rise of tech-savvy lawyers as they require litigants to produce and preserve documents which are in electronic form (also known as e-documents) e.g. voicemails, e-mails, instant messages, graphics, e-calendars, and data contained on hand-held devices.

Consequently, the time-consuming process of producing and reviewing millions of electronic pages has spawned off numerous database management tools. These have allowed legal professionals to code, image, analyze, manage, and review massive amounts of e-documents in a process referred to as electronic database recovery. These litigation database tools have also contributed to the emergence of a new profession within legal circles i.e. litigation support staff whose core responsibility is implementing and managing new technology tools.

Court Room Technology

Filing e-documents with the court has now become commonplace in state and Federal courts thereby allowing counsel access to important documents remotely. Further, court rooms now come equipped with monitors and other modern equipment that are designed to enhance the trial process.

IT Consulting SupportFor more information about technology resources, IT support, consulting, and other strategic resources related to tech, visit Facet Technologies, Inc. a regional company that specializes in IT Consulting in Peoria, IL and thoroughout central Illinois.

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