Law Firm Web Marketing

    

3 Considerations When Recruiting a Web Marketing Company

RecruitingIf your law firm or legal practice is looking for some help with web marketing, then this brief article is for you. Whether you're seeking a freelancer or full-service web marketing company, recruiting top-notch talent is not easy.

So in this Law Firm Web Marketing post, we share 3 considerations to be mindful of when recruiting a company or specialist for web marketing services.

Know Thy Brand

One of the most overlooking aspect of recruiting a web marketer is understanding how well they care about your brand. The best web marketing companies staff honest professionals who take the time to immerse themselves in the brand's image, voice, and overall direction. Why is this important for web marketing?

Web marketing companies help with all facets of your online brand. To helping produce press releases and articles to making posts on social media, in many ways, a web marketing company is deeply involved in your brand and its image. Make sure that they truly care and understand what that image is.

How Well-Versed?

Some web marketing companies are kin to only a couple select specialties or skill-sets. For instance, some web marketers are fixated on search marketing (SEO & PPC advertising), whereas others focus solely on content marketing and social media.

Finding a balance is key. When recruiting and interviewing prospects, be sure to get all of this out on the table. Share some of your law firm's primary goals and objectives, as well as its strengths and weaknesses. A solid web marketing company will know how its strengths can help bolster your firm's weaknesses.

Communication is Key

Like we mentioned before, a web marketing provider is often very immersed in your law firm's day to day marketing efforts. For this reason, solid communication is essential.

In addition to the basics, like responding to emails and phone calls in a timely manner, the web marketing company should also be able to provide reports and data as to what they are doing to help grow your law firm. Almost everything web marketing is now measurable. So your web marketing recruit should be able to come up with some information to keep you posted.

For more insights and resources, ranging from effective recruiting gifts to learning more about web marketing best practices, stay in-tune with the Law Firm Web Marketing blog.

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SEO-friendly Web Design: Best Practices of Technical SEO

SEO Web DesignWeb design and development can be very closely entwined with SEO. However, it's unfortunate that this often synergistic combination is often segregated and overlooked.

In essence, SEO-friendly web design means designing the site in a way that search engines can easily interpret content, as well as crawl and index the site (from a technical standpoint.)

In addition to having a well-brand and functional web design, the primary goal of many businesses and law firms is to get their site ranked in search engines like Google. This results in targeted traffic and an opportunity to expand their reach online and get more sales. By having a website developed and designed using SEO-friendly practices, you'll have a much better chance at being successful with your marketing efforts.

Below, we share some of the best practices of technical SEO when it comes to SEO-friendly web design.

Easy Access to Editing Meta Data

Every page on a website has a Meta title, description, and tags. Editing these HTML attributes can be difficult with some websites. An SEO-friendly web design company provides you with easy access to editing this data.

When it comes to SEO and keyword optimization, the title, description and tags should include your target keywords for that page of the website. More thorough web design companies may even research your target keywords and write out these fields for you. This can save you a great deal of work and it's something to consider.

Find Alternatives to Flash Media

Flash media isn't the greatest thing to use in a web design, as search engine spiders cannot crawl this content. Additionally, many devices do not support Flash and if a visitors accesses your site from a mobile phone, tablet, or computer that doesn't support Flash, they won't be able to see anything. It's better to just avoid the use of Flash on your company's web design, especially since it provides no SEO benefit to use Flash on a website.

Optimize Images & Media for Faster Load Speeds

Any images or media on the page should be optimized and cached if possible. This will create faster load speeds for the website, which is an important aspect of SEO-friendly web design. The faster your website loads, the more likely search engines are to allow your site to be placed among the top results.

Slow websites obviously are less preferred as it will be irritating to their users to try and access a slow website. Optimizing images and media can be easily done with plugins that you download and install on the website.

Clean Code That's HTML5 Compliant

Clean code that's simplistic, HTML5 compliant and error free is important to SEO. Web design and development best practices are based on the fact that the less code you have, the easier search engine spiders will be able to crawl your website and find your content.

Search engine spiders can also detect errors in code and whether or not its up to current standards. Although there is still debate over whether Google takes these factors into great consideration with their algorithm, the opportunity for them to do so is there.

There are a lot of back-end HTML elements that are important to SEO. Web design companies are very aware of this and SEO-friendly web design has become a popular request among clients. If you're curious what types of things are actively done to make a new development project SEO-friendly, what you'll find above are the most common.

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5 Ways Social Media Impacts SEO

Social Meda in SearchMany savvy legal professionals are wondering how social media impacts SEO. Even though social media signals’ role in the ranking algorithms of Bing and Google is still embryonic, there's no doubt that these mechanisms are influencing SEO.

 

But more than just social signals (e.g. Facebook Likes, Shares, +1's, Pins, Tweets, etc.,) social media is beginning to rear an even great impact on SEO. So in this law firm web marketing post, we share 5 different ways in which social media impacts SEO.

Increases Site Engagement and Traffic Volume

One of the key factors employed in search engine rankings is the traffic volume that is visiting a particular website. In most cases, most traffic from social media is driven by event listings, blog posts, videos, or any other exciting content. If that content can make users stick around for some minutes rather than bouncing right away, it may help to improve search results. Search engines have the capacity to measure these metrics such as the bounce-rate, pages over visit, as well as time on site.

Social Media Personalizes Search Results

When a user is signed in, Google makes use of Google+ activity and reviews to personalize search results. For instance, if an individual is connected to you via Google+, and you have liked a page, made a business review or made a post on Google+ about a topic that the individual is searching about, that result will likely be ranked higher for him/her due to the connection.

The same thing is being done by Bing with Facebook activity of friends. Even though it’s hard to quantify, this personalizing of results has a way of impacting SEO.

Increases Link Potential

The awareness of website content or brand can be increased with the help of social media activity. This increased awareness can produce links. For instance, assuming a company posts a video of one of its new product features, which (the video) gets shared 20 times on Facebook. One of those posts is seen by another Facebook user who runs a blog. The blogger chooses to write about that new product feature and links back to the website and video of the brand in the article. That link only occurred after the writer had seen a post about the video.

Even though the links in the 20 posts didn’t directly contribute to the website’s overall link profile, they led to links being placed on a website via the article. These links have a say in the website’s overall link profile, thus impacting Search Engine Optimization.

Search Query Volume

Social media exposes one’s name to a wider audience. This helps to increase the overall awareness of a brand, thus leading to more persons searching for their brand. Google awards a higher ranking to brands that are being searched for by more people. This naturally depends on the query that is being searched for and is frequently more of a naturally branded search opportunity.

Authorship

According to the information provided by Google, in the future identities will be incorporated into search rankings. This implies that basing on the likely audience size, their authority and relevancy to the topic; some pages will get a higher ranking than others.

According to Google’s Eric Schmidt, this is already happening to some degree for verified profiles. In the search results, the information which will be tied to confirmed/verified online profiles will have higher rankings than that devoid of such verification.

Search engines are becoming more refined at interpreting search content, fighting organic spam and delivering relevant results; and thus yesterday’s SEO tactics no longer score it. To have a clear understanding of what is credible, relevant and popular; search engines are resorting to social media.

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5 Tips for Optimizing Your Law Firm's Google+ Local Page

Google Plus OptimizationGoogle+ has grown significantly in recent months, and it's starting to become a real contender against other, longer-standing social media sites.

Not only is there a rising number of users on this popular site, but the pages show-up in the organic search engine results (Google local listings.) As a result, Google+ has served as valuable tool to advance your firm's local SEO efforts and promote your legal services to qualified parties.

If you haven't taken full advantage of this site yet, you should consider these five tips for Google+ Local optimization to get the most out of this exciting social media network.

1. Fully Populate Your Law Firm's Google+ Page

First and foremost, you shouldn't leave any empty spaces on your Google+ Local page. Make sure that you make it clear what type of law firm you operate, where it is located and when your business hours are; this will have an impact on how easily your profile pops up in the search engine rankings.

Not only will providing this information make your Google+ Local page more likely to appear when people are looking for law firms in your area, but offering complete transparency will make your law firm seem legitimate and respectable. Plus, adding your website address, phone numbers, fax numbers and more will make it that much easier for potential clients to get in contact with you.

2. Encourage Client Reviews

It's easy for previous clients to leave reviews on your Google+ Local profile, and you should encourage them to do so whenever possible. Reviews show that people have used your services in the past, which can net you a higher standing with Google+ as a whole. Plus, when potential clients see positive reviews from satisfied previous clients, they will be more likely to want to hire you for their legal needs.

3. Apply Keyword Optimization and Other SEO Techniques

Keyword optimization and SEO aren't just important on your website; they're important on your Google+ Local profile as well. For maximum optimization potential, you should incorporate appropriate and relevant keywords; this will help your profile pop up in the search engine rankings and will help you gain more well-targeted traffic.

4. Use Third-Party Reviews

First-hand reviews from your loyal clients aren't the only thing that can help you establish legitimacy and help bring your profile to the top. Generating good reviews and citations will help show that you are in touch with your client base and will help you establish a strong reputation.

5. Prove Your Firm's Legitimacy

There are a lot of law firms, businesses and other organizations that are fighting to be found on Google, and some of them aren't so legitimate. Therefore, you have to prove that your firm is a legitimate business and that you are a legitimate lawyer. Ensuring that your profile comes across as a fully legitimate extension of your law firm will help ensure that you are well-respected by Google+ and therefore recommended to more potential clients.

One way of ensuring this is to submit and verify your Google+ Local page. This option can be found while in edit mode on your firm's page. Once submitted, Google will send out a personalized postcard with a PIN verification which you must later confirm on the page. This is Google's way of ensuring the legitimacy of your law firm and local business.

If you haven't jumped on board with Google+ Local or haven't focused on Google+ Local optimization, now is the time to do it. This site has grown exponentially in a short period of time, and it will only get bigger. Making sure that you're fully visible on this important social media site can mean good things for you and your law firm.

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