Law Firm Web Marketing

    

Advanced Local SEO Tips for Law Firms & Legal Professionals

Local SEO for law firms and legal professionals is a lot different than optimizing a site for the entire world wide web. In short, the Google local search results is influenced by different factors than the results shown for general, non-geographically relevant searches.

SEO Company Peoria IL

There are a lot of things which a law firm need to follow for making their website optimal for local search. Below we share advanced SEO tips which should be utilized by local law firms that want to have higher rankings in the local search results.

Learn and Implement Local Business Schema Markup

Local business schema markup is HTML markup in which standardizes the information related to a local business for all the big three search engines. Google, Bing and Yahoo have come together to create this schema markup so that businesses can provide all the related information in a particular set of code and the search engine crawlers can crawl their website and gather this information to display in their Web results.

For example, in Google local search results, the opening hours and closing hours of a local business are clearly available. These timings are picked up by search engine spiders from the data wrapped in Local Business Schema Markup. Having the required data in a structured way on the web page provides information to search engines about your business and the more information you provide, the more relevant search results are going to be. Having proper data will not only result in higher rankings but also higher click throughs on the search results page to your website.

Audit Your Citations

For general queries on the search engines, back links from high page rank websites matter a lot. In the world of local SEO, the citations play an equally important role.

In the case of local SEO one should keep regularly auditing their citations. The more authentic their citations are, the better for the website in local SEO. If there are many variations of your local citations out there on the web, it will confuse the search engines and your web rankings will suffer.

To properly audit your local citations, you'll need to crawl the scan with multiple variations of your business name, your phone number, your business address. Once you identify the various different versions, you should reach out to the websites which host these variations and request them for corrections at the end.

Build Links from Locally Relevant Sites

For local SEO, it is important to have links from locally-relevant sites sites. For example, if you are trying to rank for locksmiths in New York City, then back links from related local sites will help you a lot in search engine rankings as compared to backlink from a Los Angeles based business.

Relevancy has become very important these days in Google's current search engine ranking algorithm. The more relevant links pointing to your website, the higher your rank is going to be in the search results. Therefore, your backlink building should be geared toward locally relevant sites.

For more insights on this, check out Local SEO Guide's posts on link building. Also of great value for link building is Eric Ward and the many publications he produces on this topic.

Get Social (Both Online and Off-Line)

Do you know anyone who is not out there on one of the many social networks? Chances are you do not know anyone who is not there on either Facebook, Instagram or Twitter. The world is becoming more and more social each day.

It is important for a business to build up the social presence. Social presence does not solely mean creating a Facebook page or having an instagram account or having a Twitter profile. A business for effective social networking should be active on their social media accounts.

They should interact with their clients, listen to their needs and solve their problems. Also, off-line networking is as important as online social networking. Businesses should participate in off-line conferences and trade shows. These off-line conferences and trade shows often result in a very relevant back links and citations for your business online.

From a local SEO perspective, social media adds an extra layer of credibility to your company. The more people you have in your social circles (beyond Google+ circles,) the more legitimacy search engines see in your business. Local Peoria SEO company, Online Innovative Creations does a great job at this. This Peoria SEO company has a deep social media audience and uses this audience to share quality content and inbound traffic naturally.

Produce and Publish Content Regularly

Search engines are always looking for fresh content. In the online world, a business needs to constantly produce and publish fresh and interesting content targeted at their customer base. Search engine algorithms give more weightage to fresh and interesting content and consequently websites which produce content on a regular basis end up higher in the search engine rankings. Therefore, producing and publishing content on a regular basis is very important for gaining and maintaining higher search engine rankings.

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Blog SEO Tips: Get Your Posts Found & Inbound Quality Site Traffic

Blog VisibilityAre you kin to SEO and getting the most search engine exposure from your blog posts? We thought so. What decent blogger or content marketer wouldn't want to get their work in front of as many eyes as possible (especially eyes that are actively seeking topics related to your content.)

If you're interested in master your blog SEO craft, below we share some tips to help get your posts found and naturally inbound quality site traffic your blog.

Optimizing the title of your posts

Unfortunately, many Bloggers don't really give it a second thought when writing the titles of their blog posts. In other words, they don't optimize their headlines for topical keyword relevancy, which makes it difficult for search engines to define and rank posts accordingly.

The trick is to include the keyword at the start of your post headline. Google scans for keywords starting from the post headline. It then scans the last paragraph of your post. So if you included the keywords in their relevant places, you'd have a better chance of your posts showing up.

It's important that the title of your post get shared among individuals all over the web. That calls for creativity, which basically means that it must raise curiosity for people to look into that specific post. The more your posts are shared, the higher the chances of getting ranked. That's because of the engagement factor, thanks to social media such as Facebook and Twitter.

Note: Don't forget to research on your keywords. You could even use the free Google analytics tool to find the best keywords for the titles of your post. You can also check out this great resource at FindLaw.com which shows more tips and techniques for keyword selection for law firms and legal professionals.

Respecting the value of links and anchor text

Just like we said in point number 1, search engines don't scan everything you write. Instead, they focus on certain parts of your posts, like your headlines, your sub-headings, anchor text, and alt text of images.

Now, whenever you insert a link, it will be highlighted with the color of your choice. These links can also act as keywords when search engines are crawling your web pages. Your safest bet would be to include relevant keywords where appropriate, especially on your headlines, sub-headers, hyperlinks etc.

Researching keywords parallel to blog post toics

Most newbie bloggers find it hard to choose a topic they would want to write on to make some money. In most cases, they have a passion for one or multiple topics. However, the problem is, not all topics are profitable.

To plan for your blog, start by evaluating the motive of your blog. For instance, if you want to attract more readers and make more money, you'd be better off with business, finance, health/lifestyle, and relationships topics. These are very profitable topics because people are always concerned with these areas.

If you're interest falls under any one of the above, you are lucky. Now your only task is to research on the relevant keywords to use as the main subject of your blog. For more on this, scope out this read at Moz which offers insights in choosing quality keywords that your target audience is searching for.

Researching on keywords is very easy. Just use one of the many free tools available online to find out which words are profitable. The best thing is that these tools even suggest which keywords are most popular, and by what percentage. If you're using Google analytics for instance, make sure you choose keywords worth not less than $1. The value of the keyword in question stands for the number of times it's searched online, so you'd be better off if you created a blog around that keyword.

Also, remember to check the competitiveness of the keywords you want to pick and build a blog around. They are basically categorized as high, medium and low. It's advisable that you don't choose ''high'' because competition is very stiff with these keywords, meaning it would be a struggle to get to the top with such keywords.

However, ''medium'' or ''low'' is just fine, considering the fact that they are not very competitive. If you chose to build your topics around them, your posts would start showing up on search engines in as little as 2 to 3 weeks.

Optimizing your blog for mobile compatibility

A growing number of people are now accessing the web via mobile devices such as smartphones and tablets. Because of this trend, Google has already begun to devalue websites that are not mobile-friendly. As a result, mobile-friendly SEO is becoming a popular sub-set to search marketing.

You might have great content for people to read. However, if your site is not optimized for the large percentage of people using mobile devices, you might not benefit. Consult with a professional mobile SEO provider who might be able to help give you suggestions on how to improve mobile visibility with your site.

You could edit your HTML to make your blog mobile-friendly if your platform doesn't come with an automatic mobile version of your site. You want to take advantage of the numbers, besides creating quality content.

Verdict
Blog SEO requires some hard work though. But since you know what to do, you can always start the process of optimizing your blog, both for the search engines and the readers for maximum exposure. Use the tips above to start generating some good traffic.

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Hiring a Local SEO Company for Your Law Firm? Know What to Consider

Local SEOWhen law firms turn to the resources and experience of a local SEO company, there are several considerations that need to be kept top of mind. From link building and social media to communications and reporting, many aspects must be highlighted upon hiring an SEO company.

In this article, we dive into the top considerations that your law firm should have when recruiting the help of a proficient SEO company.

Educate Yourself

The first and perhaps most important aspect of being a savvy shopper for SEO services is to learn a bit about SEO yourself. Understanding the differences in on-page and off-page SEO, link generation, citations, and other basic principals will enable you to weed out the companies that might not be aligned with your best interests. A few good resources to learn about local SEO are the blogs of Moz and Click Centric SEO.

Experience & Track Record

A local SEO firm should offer some degree of experience helping local clients. Be sure to ask for examples, case studies, or referrals from other local companies in the area. Proof of success is a vital decision when investing in an SEO company, because results and rankings should never be guaranteed. Guaranteed rankings should raise a red flag.

No Guarantee in Ranking

Dovetailing on the previous consideration: no legitimate SEO company should guarantee search engine rankings. It's only a fallacy that a company claims to control Google rankings. Solid SEO companies do what they can to the best of the ability, and some service providers may be able to provide approximations of when and how high a site will rank based on a thorough competitive analysis.

Link Generation

Generating links is one of the most important components of any law firm SEO strategy. Link building is one facet of SEO that has gotten a lot of attention recently. The link generation tactics that worked last year may get you penalized this year. As a result, it's important to understand how your prospective SEO company generates links to your site. In short, natural link generation is vital for sustainable success.

Services Beyond SEO

Most SEO firms these days offer more than just SEO services. Some of the more comprehensive SEO companies also offer web design, mobile marketing, and related services. One service that should now (almost always) be integrated with SEO is social media marketing. Even if the firm offers insights and consulting on how social activity can influence SEO, this is a huge consideration that you law firm mush consider.

Social Media Marketing

Integrating social media with SEO go hand in hand. The social signals (shares, likes, tweets, etc.) that stem from social media can influence search engine credibility and overall keyword rankings. It's often best if your SEO firm can provide guidance and offer ideas of social media marketing strategies that will help facilitate the SEO strategy.

Far too often, law firms find themselves working with local SEO companies in Peoria, IL that don't meet the mark. The profession is not easy as best practices are constantly evolving. Seek out those adaptive SEO firms that can help you achieve sustainable, long-term results that not only benefit your SEO efforts and keyword rankings, but your overall inbound marketing efforts in getting quality cases.

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5 Effective Link Baiting Strategies to Boost SEO Performance

SEOThere are countless strategies to attract links and generate traffic, but only some tactics are within the capabilities of most search marketers.

Creating link bait to boost your SEO strategy is not an easy task. It requires some serious planning and strong motivation to streamline success. To help ingnite your ideas in devizing some link baiting strategies that will help empower your site's SEO perforamce, we share some creative ideas we have found around the web.

1. Create Incentivizing Content

If you are going to create content, use it to gain favor with other people. A blog is an essential element of any link baiting tactics. From a tactical standpoint, a blog is a means to an end. However, creating a blog will not automatically build links. What you do with your blog is what builds links.

Creating high-quality content on a consistent basis will build internal links by linking out of your posts, and at the same time, it will give you the ability to attract links to your content naturally.

2. Write eBooks and Downloadable PDF's/Resources

If you have written a few eBooks, there is a dense concentration of eBook directories where you can get links. If you have not written an eBook, you need not write a particular eBook for this purpose. You can just reformat the current content of your blog into an eBook.

Furthermore, if you have any PDFs, Word documents, PowerPoint Presentations, or any other downloadable resources, you can submit them to online file sharing sites such as Issuu, Scribd, and SlideShare, and getting a link in return.

3. Produce Audio or Visual Content

One of the most commonly overlooked link baiting strategy is the use of visual and audio content for the links. Often, bloggers are struggling to find relevant images, audio, and video for their content, so you can take advantage of this opportunity by creating your own.

When other people use your audio or visual content, you will get an attribution link which can definitely help with SEO. So keep a camera or any recording device handy, especially when you are attending an industry event or relevant meeting of interest. You can also use this technique to create a visual content with pretty images and attention-grabbing quotes.

You can also build up channel on YouTube and entice visitors to check out (and share) videos. Peoria SEO company OIC Group, is starting to create an in-house studio for its local SEO clients to make short optimized videos. Ideas like these will fuel future SEO and content strategies.

4. Make Use of Social Media Tools

Although, on the first look, social media and link baiting seem to be two disconnected components of online marketing strategy, you can integrate social media into your link baiting tactics. With the growth of social media platform such as Twitter, Facebook, Google+, Instagram, and many more, emails are no longer the best way to get in touch with someone.

The tremendous growth of social media channels has proven that real outreach through these platforms can yield high response rates and ultimately, links. In many international markets, it has been proven that more people check their social media account more often than their email. Thus, the use of social media is worth pursuing because there is a great chance that shares on these platforms can work just like links from another website.

5. Utilize Paid Techniques

If you have plenty of room in your marketing budget, you may consider pursuing some paid tactics. Although Google abhors paid links, there are acceptable techniques that are worth pursuing.

If you have a product or service, you can pay for a review, and in return, you will be linked in the review. You can also pay some authorities to embed your badges.

Keep in mind, that while Google is against paid links, it is difficult to identify whether the link was placed naturally or unnaturally. A paid link that remains undetected will increase your audience’s trust and brand awareness.

In order to devise an effective and powerful link bait, you need to keep a proper mindset. You must be in the right frame of mind in order to concoct a link bait that will be able to cultivate natural links from relevant sources, and, inevitably, will translate into great conversion.

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