Law Firm Web Marketing

    

Discovering the Optimal Citation Sources for Local SEO

Citations Local SEOLocal citations can work really well in improving your law firm's online visibility. Citations are simply mentions or references of your firm's name and address on other websites.

If you have many (and accurate) citations, Google will view your law firm as an established, credible online brand. As a result, your Google local search ranking can significantly increase.

The trick is to build quality citations on authoritative and locally-relevany sources. Nowadays, there are many citation sources that offer little to no SEO value because they come from spammy websites.

By finding the right citation sources, you can enhance the overall local SEO performance for your firm. In order for you to find out if a citation source is legit, you need to ask yourself the following questions.

Is this citation source popular in your industry?

It is important to find out if that citation source has been used by other people within your industry. Find out if a good number of your competitors are using the same citation source. If this is the case, then it is likely a high quality citation source. Just visit the website then key in some of your competitor’s names.

Have you checked the PageRank and history of the domain?

You have to make sure that the website has a reliable PageRank and domain. There are a number of tools which you can download online like the PR plugin. This will help you to track the local citation source and find out if it has a good track record with Google.

Is the site popular in the web?

The other way to note a website’s popularity is by checking whether it is usually mentioned in articles that talk about local citation sources. You are likely to come across a number of articles which give advice on local citation sources online. Find out if the source you are considering is mentioned in any of these articles across the web. This will give you more confidence in the source if it is actually recommended by other experts.

What kind of information is needed by the source to include your business?

Considering this is important because most spammy sources need very little information regarding your business. Reliable citation sources for SEO will always want to include as much information regarding your business as possible. They do this because they want to enhance the relevancy of all their listings and also enhance the chances of Google crawling to your site. 

Are the citation sources indeed local?

It is important to focus on only local citations so that you can find your business in the relevant listing. Relevance is important as it will help you to generate leads and enhance your revenue with the help of the listings. Appearing in a UK listing if your site is based in America can be really unfortunate so make sure that the citation source is local.

There are so many local citation sources that you can get involved in. Some of the most popular ones include Yelp, City Search, Insider Pages and Foursquare. For more, check out this article on local SEO and directory resources from OIC Group.

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How to Leverage Blogging to Build Your Social Community

Blogging for SocialIf you are starting a social media marketing (SMM) campaign, you need to know how blogging plays an important role in the success of this campaign. Through blogging, you can improve SMM in a number of ways. Learn how you can use your blog to enhance the social media marketing efforts of your law firm.

Update links to your blog posts on social media pages

When you decide to place a link on either your Facebook wall or Twitter profile, make sure that it doesn’t sound as if your overly trying to promote your brand. Your friends or followers should never feel like you are trying to turn your profile or page into a sales and marketing arena. Placing the links will drive traffic to your blog and present you as an authority site since you are giving them knowledge.

When you are posting your links, you need to find better ways to ensure your blog content reaches out to a larger audience. First, make sure that you share your content when a majority of your audience is online. You can also add a photo beside the link to your blog. Photo posts usually receive higher engagements than simple links. Try and mention a few key influencers (authoritative people) or products, which you have included in your blog on your update. You can tag them on Facebook or use the @username on Twitter. When you do this, these people are also likely to share your blog content with their friends and followers on social media. This potentially enhances your business exposure.

Encourage your visitors to share content on your behalf

You can do different things to encourage others to share your content. For a start, make sure there are social sharing buttons conspicuously placed at the top or bottom of your blog. Additionally, you can encourage your visitors to share your blog content by using a simple call to action in all of your posts. Simply request them to share this information after reading.

Grow the number of followers and fans you have on social networks through your blog content

When you manage to get a good network of people who are interested in your blog content then you will be able to enhance your business through the loyal fans. There are different ways in which you can attract these relevant and targeted fans and followers through blogging. First, make sure you always add a call to action at the end of your post that encourages people to join or add you on their preferred social media network. Additionally, make follow buttons accessible on your blog so that people can easily follow you on social media networks.

Send advertising links to your blog content

When you do this, you increase the likelihood of getting more fans or followers. Make sure the ad is well created with a strong title, description and a captivating image. Make sure the blog post has a call to action at the end that is related to the legal services your firm has to offer. This way, your ads have a higher chance of generating more leads and quality cases.

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5 Tips to Using SlideShare for Law Firm Web Marketing

SlideShare for Law Firm Web MarketingSlideShare is a popular platform that aids a number of web marketing strategies. SlideShare enables users to create slide-based presentation (parallel to Microsoft PowerPoint) with ability to share and embed presentations on various other web properties.

With visual content offering a more engaging and attractive option for web users, SlideShare can help supplement various communications for your law firm. In this article, we offer some tips to making the most of your firm's SlideShare presentations.

Center Your SlideShare Presentation on Your Legal Specialties

When embarking your first SlideShare presentation, focus on a legal practice that you truly specialize in. This will enable you to provide optimal value in your content, which supports the following strategies of making your presentation known and potentially viral. Be very specific with this. If you specialize in criminal defense law, create your SlideShare around a specific need or legal solution, such as "How to beat a DUI charge."

Write a Creative & Compelling Title Slide

Your introductory slide, or "Title Slide," offers viewers that important first impression. Ensure your title embodies the solution or value proposition that you plan to cover. You may also want to take into consideration the design element of you slides. A clean, professionally looking slide template is important. Just be sure to keep it simple and avoid implementing too many graphics that might clutter-up your presentation.

Keyword Optimize Your SlideShare Presentation for Greater SEO Potential

In the title, description, and tags fields of your SlideShare presentation, add keywords that reflect what your content is all about. This simple keyword optimization process can supplement many facets of SEO. For instance, if you embed your "How to beat a DUI charge" SlideShare on a blog post about "DUI law," then you are making the blog post more keyword relevant (thus increasing its SEO value.)

Integrate Your Presentation in Other Relevant Forms of Content

Like we mentioned in the latter tip, you can integrate (or "embed") your SlideShare presentations on other web properties and forms of content. Articles and blog posts are great place, for you can supplement your words with more visual elements. You can also add SlideShare presentations to aspects of your website to help educate visitors about specific areas of law.

Promote Your SlideShare Presentation Across Numerous Platforms

After your SlideShare is complete, you'll want to promote your presentation on the social media platforms your firm is active in. Not only does this expose your content to your audience, but a well-liked SlideShare that gains significant popularity can make it more authoritative. That is, when people search SlideShare for related presentations, your firm's presentation will be more likely to show-up in their search results. So beyond the content marketing benefits of SlideShare, the SEO benefits are equally powerful.

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5 Internet Marketing Tips for Lawyers and Law Firms

Some years back, it was thought that there was no need for professionals such as attorneys, lawyers, accountants and so on. Today, things have changed. All these professionals have discovered the power of Internet marketing and more so Internet marketing. Here are some hot Internet marketing tips that you can use to market your law firm on the web:

Engage with social media

When the first few social media networks came into being, people started realizing how well they can network. Soon business enterprises followed suit. Here is a good platform through which law firms can make their presence felt. Look for select sites and create profiles. Ask people to like or link themselves to your page. In addition, join groups that are affiliated to lawyers. Make a point of adding comments there on a regular basis. For every comment you make, leave a link that can guide someone to your website.

Invest in Local SEO

Your firm could be having an award winning website where you have put photos and used good graphics. However, if you're not driving traffic to your website, it's reaching its fullest potential and purpose. If you want to attract more people to visit your site, you have to optimize it. Local SEO can be done by hiring professional firms or in-house. Local SEO involves posting well written articles covering different legal issues or services offered by your firm. In these articles, use keywords. Search for words that people browsing the web keep using when looking for law firms.

Have a Blog (or Content Marketing Portal)

Unlike websites, blogs have an advantage in that they are regularly updated. Get into the habit of writing blogs. You can also hire article writers to provide you with quality articles for this purpose. Provide topics or keywords that can be incorporated on each blog. As an attorney, you are well aware of legal areas that people seek for most. It could be divorce, personal injury, inheritance and so on. At the end of each blog, have the writer post a link. Through this link, anyone who reads your blog can be directed to the main site. Here, they will get more information about your firm.

Consider Legal Directories

Make sure you submit your website links to online directories. In addition to the Internet marketing benefits, directories are also ideal for local SEO and search marketing. To be more specific, search for legal directories only as this is where the bulk of your potential clients are likely to be found. Surprisingly, most of these directories do not charge any fees for getting listed.

See What Competitors Are Doing

It is wise to know what your competitors are doing. Get some insights into what other firms are up to. Select a few website firms that are ranked among the top in the industry. Observe the way they have put content and the kind of keywords used. Take note of the way the sites have used SEO techniques and how they have worked for them. Interested in receiving an Internet marketing audit? Visit our services page to learn more about how our experts can help you with your law firm web marketing campaign.

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Paid Search Advertising Tips for Local Law Firms

Paid search advertising (otherwise known as "PPC advertising") is highly effective channel to reach individuals seeking specific services and needs.

Local Law Firm Paid Search Advertising Tips

For a law firm, this can offer a great marketing medium to capture pre-qualified leads and earn quality cases. However, learning the in's and out's of paid search advertising can seem like an cumbersome endeavor. To an extent, it truly is.

In this article, we share with you a few paid search advertising tips for law firms with a local target market. These tips can help you make a pronounced statement in the search results for your primary keyword targets.

5 Paid Search Advertising Tips

1. Ensure that your campaign's geo-parameters are set properly. Under the Settings tab in your Google AdWords campaign, refer to the section for "Locations." Here you can set the geographic parameters of your paid search advertising campaign.

For a local law firm, it's critical that your ads are displayed only to search engine users in target market space. You can set your geo-parameters for specific cities, counties, states, or by defining a mile radius from a given point.

2. Avoid broad match keyword bidding. The fact of the matter is, broad match keyword bidding is extremely broad. Instead, use other keyword match types like exact match, phrase match, and modified broad match bidding. This will ensure that your ads appear for the precise keywords you're targeting (and not broad generalizations that can result in wasted impressions and clicks.)

3. Leverage AdWords Ad Extensions. Perhaps the most powerful Ad Extension for local paid search advertising campaigns is "Location Extensions." This will show the address and contact information of your law firm directly in the ad copy. This one of the best PPC tips can really make your ads pop, in addition to offering a nice reference for local searchers.

4. Split-test your ad copy. One of the biggest mistakes that paid search advertisers make is only creating one ad for each ad group. Instead write three or four different ads with variant ad copy. Keep track of the ads that you split-test and make adjustments as you go. This can significantly enhance the click-through rate (CTR) of your ads.

5. Do negative keyword research. As you continue to perfect your paid search campaigns, you may want to do some negative keyword research for terms that are causing your ads to trigger for unwanted search terms. Such negative keywords might be "free" or "reviews." You can add these to the negative keyword list shown below the active keyword list in AdWords.

Interested in more paid search advertising tips? Visit the Web Presence Group blog for a wealth of PPC optimization tips, SEO strategies, and insight for other Internet marketing channels.

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Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

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