Law Firm Web Marketing

    

5 Characteristics of Successful Blogs

In the U.S., an eMarketer survey indicates that Internet users will increase by 3.1% to reach 239 million by the end of 2012. This means 75.6% of the US population will be online by the end of the year.

Such numbers are important for anyone wishing to venture into building a brand on the web, particularly for law firms and legal professionals. Currently, blogging is one of the best platforms to support your online business and penetrate more markets. Content marketing via blogging is exceptionally advantageous for legal professions in communicating their cause and capabilities.

However, not all blogs fare well to their target audience, and many try to cover far to many subjects without establishing a focal niche. If you want your online brand to advance via blogging, you should look into these 5 characteristics of successful blogs.

Quality and Relevant Content

Whenever you are publishing your blog, always research your content to avoid boring your readers. There is a lot of information available and if readers realize you are veering away from the topic they can switch any second. Blogging is not just fun, but serious business and it is better not to update than add nothing to the reader’s quest for information. In essence, stay focused on you blog's niche, or practice area of law.

Unique, Focused Content

Readers like compelling articles written from your own perspective. As such, they need your personality to be written all over the content at all times and this will make it easier to relate to your blogs. In most cases, giving responsibility to another webmaster will sell you away immediately and this can be seen from the comments given. Try to dill down your own niche in terms of style and make it interactive.

Topical Passion

Blog management does not come naturally and as such, you have to keep going on and on until you have an audience. However, this is not the end of the journey but a beginning, because retaining this audience is a herculean task. Always have faith in what you write and expect forthright criticism; this is the Internet after all. Passion is the drive that makes you brave enough to continue even when odds are against you.

Content Consistency

Always make sure you update your content even if there is a dearth of information around. Readers come to your blog for new information and when they lack the same, they will seek other avenues of information. Consistency is the underpinning of any successful branding blog.

Keen Eye for Detail

A successful blogger is not a ‘yes’ person but one who constantly questions rationale in everything. This is the only way to create rapport with the curious readers who flock online for new provocative ideas. As such, your blog should not be a mundane regurgitation of the obvious but a platform of novelty.

These 5 characteristics of successful blogs can help resuscitate your fledgling blog and make it rank highly in the niche of your legal services. Information is power and in all these traits, it is this maxim that will define your success as a legal professional .

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Web 2.0 Link Building Resources for Lawyer SEO

SEO experts are always debating about link building, such as which sources offer the greatest link weight and what link building strategies work best. For lawyers and legal professionals, ease and accessibility of the link build source is often key.

The matter of concern that often gets brought up is how to build quality, do-follow links (for no-follow links provide little SEO value.) For lawyers looking to do some link building of their own, there are a number of Web 2.0 link building resources that are free, and offer do-follow link building opportunities.

Link Building Using Web 2.0 Properties

Web 2.0 properties are simply new-age websites that allow you publish custom content. In essence, Web 2.0's are ideal for simple content marketing and link building practices.

Developing custom Web 2.0 properties is one of the most effective and natural methods to get your online brand exposed on the web. There are a wealth of benefits to using Web 2.0's, for most of these domains allow lawyers to publish custom content about their legal practice, as well as include keyword targeted backlinks to their websites.

Ideal Web 2.0's for Your Lawyer SEO Efforts

Squidoo.com is among the most powerful Web 2.0 domains for SEO link building. Squidoo lenses are fully custom webpages that pertain to a specific topic or interest. In addition to offering content flexibility, Squidoo enables users to build quality do-follow links in many forms, such as contextual (in body copy) links, image links, and links in a listed format.

Although WordPress.com is well known as blogging CMS (content management system), like Squidoo, WordPress is a convenient platform to build your own link-infused microsite. Lawyers can develop small websites that focus on specific legal practices areas, such as criminal defense law, business and commercial law, bankruptcy law, etc. By creating keyword focused microsites, users can build links to related inside pages of their websites. These links will offer exceptional keyword relevancy because the context of the link source closely matches the context of the link destination.

Weebly.com is another fabulous Web 2.0 property that offers similar link building and content marketing advantages as Wordpress.com. The nice thing about Weebly is that the platform is considered even easier to operate from a user standpoint. The same SEO link building strategy applies as the latter example: develop focused pages or microsites that can feed quality, relevant backlinks to your lawyer website.

The great thing about Web 2.0 sites such as Squidoo, Weebly, and Wordpress is that they are highly trusted platforms that offer do-follow link building. For lawyers and legal professionals looking to improve the local SEO performance of their websites, these resources are great starting points to increase your rank.

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