Law Firm Web Marketing


How to Prepare for Google's Mobile Search Update

Google Mobile Search UpdateGoogle recently announced that starting on April 21st, a website's mobile friendliness will be a ranking factor in results. When thinking about this update, it shouldn't come as much of a surprise since more people are accessing the internet through a mobile device.

The two major changes that Google announced is that mobile friendly sites will rank in search results and the second is that there will be more relevant app content in these search results. When preparing for Google mobile changes, businesses may want to take a look at their websites to analyze and optimize their mobile web search presence.

Use Google's Mobile Friendly Test Tool

To help businesses prepare for this change, Google has developed a mobile friendly test tool that businesses can easily use. Use this tool to perform a mobile SEO audit so that Google can identify and serve mobile content. Other tools to determine usability include Google's mobile usability report which will point out any user issues that frequently occur. Perform this online audit on your site to find any areas that need to be changed or optimized for mobile-friendliness.

Other tools can also be used such as site speed and page speed this these factors also vary ranking results. In some cases, it may be necessary to completely redesign the site while others may be able to get by with just a few tweaks. In the case of the latter, find a reputable mobile website optimization company who can offer the solutions you need.

Assess Mobile Visibility and Traffic

Using Google's Webmaster Tools, identify the top queries and pages in mobile searches using the mobile filter. Use this tool to determine if the top queries in the mobile search are the same or different than the desktop search. Use Google Analytics as well to take a closer look at mobile traffic.

Businesses may find that mobile user behavior is significantly different than desktop traffic. Use this information to determine areas of strength and weakness as well as understand which pages may need to be changed.

Establish Search Competitiveness and Monitor Performance

Tools like Sistrix and SimilarWeb are great ways to discover the keywords that rank mobile search competitors. Businesses should use this information to find out which potential keywords need to be targeted.

Compile a list of keywords that competitors rank for and then combine them with the keywords from the top mobile search queries report to create a complete master keyword list. After segmenting these keywords into categories, use Google's Keyword Planner to perform some research. This tool allows businesses to view mobile trends and then see the breakdown by device which provides an idea of the search volume and trends over time.

In short, businesses can use this information to prioritize keywords that have the highest potential. Finally, after making these changes, be sure to track and monitor progress. Use a ranking tool that can be used to support mobile rank tracking. Keep track of both the businesses and competitors over time. This information ca be used to establish a mobile SEO strategy that will continuously improve a businesses mobile web presence and get ahead of competitors online.


Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.


One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more.

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly.

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.