Law Firm Web Marketing


New Age SEO: Replace Optimized Anchor Text with Optimized Co-Occurence

New Age SEOLink anchor text is a touchy subject for SEO's and search marketers. Google is really cracking down on site that are tied to unnatural, keyword-optimized anchor text (both inbound and outbound links.)

As a result, naturalization is essential to avoid getting deindexed.

But how does one establish keyword relevancy and optimum SEO results when anchor text must be natural?

In addition to diversifying the nature of your links, learning the premis of co-occurence will help plant a seed for mindful yet effective SEO for the future.

What's Co-occurence and How Does it Impact SEO

"Co-occurence" spawned in late 2012 when Rand Fishkin mentioned it in a Whiteboard Friday presentation.

Rand pointed out a couple mildly-authoritative websites (that had little to no on-page SEO done) that were ranking highly for competitive keyword phrases. Additionally and after assessing the backlink portfolio of these mysteriously ranking sites, the anchor text of the links pointing to the sites was not keyword-optimized.

So what enabled these sites to rank so highly for competitive keyword phrases?


That is, the occurrence of certain keywords surrounding a link can influence the link (and the link destination's) relevancy for those surrounding keywords.

For example, let's imagine that the text of an article mentions mobile phones six times in one paragraph. A natural outbound link in that paragraph will assume some degree of keyword relevancy on mobile phones due to the co-occurence of that phrase surrouding the link.

You dig?

Moving forward as an adaptive SEO provider, you should keep the concept of co-occueance top of mind to ensure the transparency (and the effectiveness) of your SEO services and strategies. SEO is becoming a game of survival of the fittest, and only the SEO experts who adapt to the rapidly evolving standards of Google search will win.


5 of the Top SEO Books Worth Reading

The SEO profession is growing a fast rate due to many realizing the huge potential of search marketing to generate leads and sales. In fact, SEO is getting so popular that many savvy individuals are taking on an SEO practice of their own.

If you're one of these individuals who is interested in learning and educating yourself about the best practices of SEO, below we share five SEO books that are definitely worth reading. Whether for ecommerce SEO or local SEO, these books will help you master your craft as a search marketer.

The Art of SEO

The Art of SEO will help you develop a comprehensive SEO strategy to get traffic from search engines, and some of the top SEO experts in this field will guide you in a step-by-step fashion. The second edition is full of the most recent changes in the SEO landscape, and you will learn a lot of amazing tactics from basic to really advanced. The complexities and intricacies of SEO will be explained in detail here, along with the theory and underlying workings of search engines. This information can be a gold mine for you if you know how to use it.

SEO for Content Writers and PR Pros

SEO for Content Writers and PR Pros will teach you how to write content to attract a lot of traffic from search engines - which is a very important aspect of the SEO process. You will understand the reasons why high quality content is very important to attract huge amounts of traffic to your virtual property, and how to take advantage of the recent changes in the algorithms of search engines to make sure you get the most out of your SEO plan.

The Link Building Book

The Link Building Book will teach you how to generate links from people who do not know you. You will learn about budget, and how to write incredible content that will make people want to include your link in their virtual properties. You will understand that SEO is not a numbers game, but a set of techniques that must be carefully planned to get the most out of search engines. You will understand how to build your links, and why quality is paramount for your success.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

This a great SEO book will teach you how to create content that engages, inspires and attracts readers. You will learn how to socialize and optimize this content to get the results you are looking for. So whether you looking to attract the recruiting attention of a solid local Peoria SEO company or want to optimize your own website, this book is a great investment.

SEO Fitness Workbook

SEO Fitness Workbook will teach you how to get the most out of search engines by using 7 simple but powerful steps to get the results you want. You will learn how to set expectation, how to get great keywords, how to structure your website, how to generate content, and so on. This a great option for those interested in SEO for ecommerce stores and e-retailers.

We have talked about some of the top SEO books available, and you now have a clear understanding of what you will learn from each one of them. These SEO books have been a success because they have a high quality content that will get you results - which is something you need to bear in mind.


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