Law Firm Web Marketing

    

Why a Mobile-Friendly Site is a Must of Local Businesses

Mobile SIte Design OptimizationLocal business owners and marketing teams are realizing more clientele and recurring customers by simply creating a mobile site for their business. There are countless businesses gaining more marketing tread because they are implementing the right mobile marketing strategies coupled with a mobile friendly site design.

While a vast majority of people are using smartphones to search Google and find what they need, smart local business marketers need to adapt to these evolving times. In this article, you'll learn why building a mobile site can be exactly what you need to revamp your company's marketing efforts on the local level. There are also tips to help you optimize your mobile site to enhance the user experience of clients.

Market to the Majority

The majority of your clients and potential customers are using their phones to find businesses to find what they need. Whether it be through the search engines or when they're browsing through sites like Yelp or any other store review site.

There are a multitude of people looking for your business type and niche online through their phones, and the only way to make it easy for them is to have a mobile site. Countless people are on their smartphones, and a huge number is only going to grow as the years continue with new forms of mobile technology.

Experience Seamless Conversions

When they visit your site, you want to make sure that you are really making it a done deal that they need to give you a call, make a reservation, or come into your business location. There are restaurants who have a huge "tap to call" button on their mobile sites, and this basically allows for people to click it and instantly make a reservation. You can showcase your menu, list of services, and anything about your business that you want your clients to know about on your mobile site.

Mobile Site Design & Optimization Tips

The best thing to do is hire a professional web designer to create your mobile design. They will give you a customized design and help you enhance your entire site to make it more user friendly for your site visitors.

When people go to your site on their phone, the mobile site will be easier to use and make it much more comfortable for them to make a reservation. Make sure you have some kind of input in regards to the site so that you can design it the way you want it to. All these ideas should stem from your business' mobile site marketing strategy.

When trying to build your brand, you need to be with the technology and follow what the majority of people in the nation are doing. There are people who struggle with keeping up with the current marketing strategies.

Mobile sites are a currently developing aspect of the Internet, and a multitude of designers can help you achieve a better looking mobile site that your customers will love. The ability to increase Google rankings for specifically mobile devices on Google is another great benefit, and this single aspect can easily get you more visitors to your site. Get a mobile site and start turning visitors into customers.

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5 Advanced Tips for Technical SEO and Website Optimization

Just like any other business venture, web-driven companies and online stores that invest in SEO usually demand for a sound ROI. Even though it depends on the initial diagnosis and other underlying reasons why and how an SEO campaign was launched, most business owners usually demand immediate results in terms of increased traffic and improved sales.

Unlike other forms of marketing where the results may not be accurately measured, the opposite is true for SEO; the results are measurable and can therefore be weighed and measured against targets on a real time basis.

Technical SEO Website Optimization

As a business owner, don’t fall into the trap of demanding for immediate results during your campaign. Instead, opt for a solid SEO campaign strategy and have an SEO professional walk you through the entire process. This will ensure that you not only understand the process but also appreciate the intricacies of the process. To assist you through the process, here are 5 technical SEO and website optimization tips worth taking into consideration when engaging the SEO services of an expert or agency.

Think Long Term

If you are looking for an SEO professional, never settle for one who claims that he or she can guarantee a number 1 ranking in less than six months. This is mainly because research has shown that the benefits of a well executed SEO strategy don’t usually manifest themselves for at least twelve months. Adopting other tactics which may get your rankings to the top in a short span of time may be good in the short term but are usually catastrophic in the long run.

Establish Realistic Timelines & Expectations

For the best results and avoidance of any doubt, business owners are advised to come up with a realistic and feasible timeline of expectations with the expert or professional at the onset of beginning of the campaign. This often centers on a comprehensive SEO site audit. Such a timeline should be explicit, stating clearly what the expectations are and what should be done if they are not met. It is also important to come up with another timeline once the audit has been done, this is important because it shows how effective the campaign has been over a certain period of time and whether initial goals are being met.

Itemize Expectations

When developing timelines, make sure that the timelines are action oriented and that they are properly segmented into actions and action plans. Contained in these timelines should be details such as three to five weeks for a comprehensive site audit, two months for complete and thorough content revamp, one to two months for undertaking any technical changes, three to four months for link acquisition etc. The importance of these details cannot be overemphasized enough since they provide the entire team with an easy to follow chart of activities which when considered in totality, make the entire campaign easy to manage and hence ensure its success.

Opt for Sustainable Results

When searching for someone to run your campaign, make a point of getting someone who will not only deliver results, but provide you with sustainable results which can drive the company's web presence forward and outwit competitors. Even though getting fast results may solve the immediate problem, sustaining the gains may become an issue if the underlying factors which led to the growth were not fully understood and supported by appropriate business decisions.

Break-down the SEO Campaign Into Small, Achievable Goals

Even though you may be fully aware about what you want to come out of the campaign, break it down into small achievable goals which are easy to manage and also act as a boost to energize you to achieve the next goal. Instead of trying too hard to succeed in SEO via one huge effort, create something small that’s great then measure its performance and use that momentum and lessons learnt to propel you forward and create another starting point from which you can continue improving and perfecting your SEO campaign fully.

In conclusion, it must be understood that any SEO campaign is not an event but a process. This particular process is continuous and for all intents and purposes is never ending. As a business owner, you must be ready and willing to get into such an undertaking for the long haul and with long term goals in mind. This though does not mean that SEO campaigns cannot be run on a short term basis, this can happen if there is a short term or seasonal goal(s) which needs to be achieved at a particular time; but such campaigns are an exception rather than the norm.

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3 Ideas To Cultivate Your Firm’s Content Strategy

Content StrategyDesigning an effective content strategy is one of the fundamental requirements of digital marketing success. Content marketing is not a new tool in the law firm marketing environment; however, today's law firms and legal professionals must embrace creative techniques and strategies if their content is to make a profitable impact.

There are many tools, resources and insights that can be used to design content strategies that will effectively market a firm’s legal services to a targeted audience. While content marketing in itself is not overwhelming, outperforming competitors, attracting new leads and cases, and gaining positive image is the ultimate goal that defines a successful content strategy.

Here are 3 ideas that can be carefully used to cultivate content marketing strategies for law firm and legal professionals.

1. Assume an Educative and Expert Advice Approach

When cultivating a firm’s content strategy, assuming an expert position is very important. Clients want to contract businesses that have the capacity to deliver, and content is how you can instill confidence in clients that your firm is capable.

With content marketing, your content is the mechanism to convince them of your firm's knowledgebase. Produce high quality content that is educative and acts as a resource which other relations in the niche can link back to. This can increase your websites Google ranking and trust among target market. Since clients seek quality and value, playing the expert and providing relevant content that showcase profound experience in the field goes a long way in developing perception.

2. Use Various Tools, Techniques & media

Content marketing is all about getting the word out to as many people as possible while retaining a positive image of superior service quality, affordability, credibility, reliability, convenience and professionalism. To effectively accomplish these goals, firms must use various content management and marketing tools, applications, techniques and media.

It entails going beyond what other competitors do and using a combination of marketing tools. They include websites, email-marketing lists, blogs and blog posts, TV and radio marketing, uniform marketing, billboards and all sorts of promotional mix elements.

When various media and tools are used, and the message is consistent across all platforms, the outreach will be wider. Firms must embrace the use of social networking platforms, SaaS applications for customer engagement management and features that enhance user experience. Besides nicely organized content, users must find value and convenience.

3. Focus on Quality & Professionalism

While this is a very basic and regular tip, not many law firms have achieved it. Re-enforcing promotion and marketing messages to showcase ultimate service quality and top levels of professionalism may not be as simple as it seems. It is important to ensure there is message consistency in each publication across all platforms. All product and service description must focus on defining values that clients will find in using them.

The information in websites, blogs, TV ads and other promotion media must manifest awareness of customer values, requirements and quality expectations. The strategy should be reinforced by company policies, culture, objectives and presentations at all levels of customer interaction and touch points. Professionalism can be integrated into the content through expert reviews, blog post from member attorneys and showcasing healthy relationships with other reputable firms.

Content marketing technologies are continuously evolving and new enhancements are witnessed from time to time. It is important to use tools and technologies that are trending in order to keep in track with existing efficiencies and experiences that clients seek. The abovementioned ideas are some functional practices that can be used to improve online success and overall marketing of law firms.

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