Law Firm Web Marketing

    

What is Content Marketing and Why Lawyers Should be Using It

Content marketing is the use of content (things such as web copy, eBooks, blogs, podcasts, pictures, videos and articles) on a firm's website. By having useful information on the firm's website, versus just a pamphlet of useless information, it gives the firm the opportunity to draw in big clients.

Having a content marketing strategy gives less experienced lawyers the chance to have a portfolio available to anyone who crosses the firm's website. The website essentially turns into a professional profile that shows what kind of work the lawyer is able to handle. This portfolio also gives the lawyer the chance to direct their attention toward the audience the firm wishes to draw in. Posting videos of the lawyer or lawyers of the firm speaking on subjects that are close to their heart such as their personal views and philosophies can attract great amounts of new clients by making the lawyer seem human to the clients.

Establishing a place in the pecking order of lawyers is important, especially for lawyers just entering the field. By focusing on the audience the firm wishes to draw in, this gives the firm the opportunity to build a following of clients, other lawyers, and colleagues. When useful information is posted on the website regularly, the firm can be thought of as a trusted source of information in the law world.

Online content marketing strategies do not have to just focus on the particular lawyer's website. There are other prime opportunities on the internet today. There are industry websites that have available spots for individuals to post items. This would be a prime place to post items such as case studies or presentations. There are also practice area blogs. These practice area blogs would be the perfect place to post articles. Social media sites (Facebook, Twitter, LinkedIn, and Google+) are opportunities to post webcasts where many different individuals see it.

Content marketing is a way to make an ordinary website stand out amongst the rest. Lawyers gain credibility when posting information that is useful, not just content filler on the firm's website. In a day in time where lawyers are abundant, but good lawyers are not, content marketing makes one stand out amongst the rest.

About the Author: This guest post is contributed by Zara, a guest blogger from UK. She has written many articles on SEO, Health and finance. Apart from blogging she does research on ppi claims. Catch her @financeport.

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3 Common SEO & Website Optimization Mistakes That You Can Avoid

 SEO Website Optimization MistakeDo you feel as if your diligent SEO and website optimization efforts are simply not paying off?

Before you give-up on SEO and starting thinking about other marketing channels, you should first ensure that you're not making some major mistakes that are jeopardizing your SEO efforts.

Many common marketer make serious optimization mistakes that seem righteous at the time, but are actually hurting their keyword rankings.

In essence, the old days of SEO and website optimization have changed. What once could get your website ranked (e.g. extensive keyword optimization and relentless link building,) can now get your website penalized - namely due to "over optimization."

Below we share three common mistakes that people make which have a negative effect on website optimization.

1. Too many domains, too similar of content - Particularly for law firm web marketers, it's fairly common to see some firms buying and optimizing exact phrase match domains (or "EMDs" like 'dallascriminaldefense.com') for SEO.

Sure, this SEO strategy may work (for now,) but it's critical you populate supplementary domains with unique and valuable content. The mistake is copy and pasting the same "about us" text from the true website to the EMD. This only diminish the SEO value of both web entities.

2. Having too high of keyword density - In the old days of providing SEO and website optimization services, keyword stuffing actually offered some degree of result. Google and other search engines have caught on to this quick and now penalize websites for too high of keyword density.

Focus on writing your web copy for your visitor. The inclusion of keyword will come naturally. To double check to ensure your keyword density stays within the ideal 2-4% range, use the keyword density tool from SEOBook.com.

3. Neglecting social media - Many search marketers are set in their ways believing SEO is gold and nothing else matters. That fact of the matter is, search (and SEO) is becoming more socially integrated. With the emergence of Google+, your law firm can empower its SEO strategy by incorporating social media.

The evidence is pretty simple to understand. The people in your Google+ circles can influence the type of search results you're displayed (and vice versa,) depending on the keyword. Google's "Search Plus your World" is the concept that's personalizing the search result based on your Google+ activity and social connection. For this reason, your law firm should set-up its Google+ page ASAP.

These are just three of the more common SEO and website optimization mistakes we see in the industry. To learn more about your current level of optimization and whether or not your website is at risk, visit the WebPresenceGroup.net for a free audit.

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5 Tips to Produce Phenomenal Content for Your Web Marketing Strategy

Content Web Marketing StrategyValuable content is the driving force behind any law firm web marketing strategy. Whether it be videos, articles, podcasts, or graphics, there's immense marketing potential to be tapped via strong content.

Particularly for SEO and content marketing campaigns, there's often the question of who should be producing the content?

There's an easy answer to that question: the specialist of the content's topic, which in most cases is the lawyer.

The best content comes from people who are knowledgeable experts and can share a wealth of information on a certain subject.

Content marketing on the web is a bit different from traditional, off-line channels. You need to have a unique voice, offer value and insights, and have a specific goal and purpose with your content marketing strategy.

To help you generate phenomenal content for your firm's web marketing strategy, below are seven tips for content creation and marketing.

  • Express Your Personality - The voice of your content should be unique to your personality. Don't speak legalese and use paragraph long sentences. Be you and express your true feelings through your content.
  • Be Keyword Relevant - With respect to SEO, you'll want to make your content keyword relevant. This doesn't mean jam your text with keyword repetition. Rather, mention your keywords respectfully and creatively in the page title, meta description, and couple times in the body copy.
  • Do Research & Analysis - Parallel to keyword optimizing your content, you'll want to do some research on both keywords and what other attorneys are saying on the subject. Not only with this inspire great ideas, but will also help you position the focus of your content to be original.
  • Be Social & Build Connections - One of the most powerful and cost-effective mediums to market your content (and law firm) is social media. Start building and optimizing your web presence on Google+, Facebook, and Twitter by reaching out to target audience and joining relevant communities.
  • Publish Consistently - Once you've commenced you content marketing strategy, you'll want to publish content on a consistent basis. This will give you audience expectations and something to look forward to.

Additionally, you should familiarize yourself with Google Authorship and the role that this concept plays in the organic SEO arena. This will motivate you to connect your content to a Google+ page.

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