Law Firm Web Marketing

    

5 LinkedIn Optimization Tips that Enhance Your Inbound Marketing Strategy

LinkedInThe incredible growth of social media sites has greatly impacted the way people live their lives. Almost everyone has a profile on Facebook and Twitter, two of the world’s top hubs where people converge, communicate, and socialize through online mediums.

In terms of commercial networking, a vast majority of business professionals and organizations are present on LinkedIn.

Beyond simply a networking platform, many businesses and professionals are discovering the potential of LinkedIn as means to direct quality traffic to a website (inbound marketing). This is most definitely true; however, the real question is, how does one fully maximize the potential of LinkedIn for inbound marketing?

So where does one begin with LinkedIn as an inbound marketing tool? Below we share some simple yet highly effective tips in optimizing your LinkedIn page to enhance your inbound marketing strategy.

1. Ensure Your Profile is Complete

Many underestimate the power of a complete and well-populated profile. Whether is an individual profile or a business profile, people (particularly professionals) will often thoroughly read throughout your profile to get a glimpse of your credibility.

Having accurate and detailed information in your profile enables LinkedIn users to get a clearer picture of you or your business, and thus help them decide whether or not you can provide them with the solutions they're seeking. Although this might seem like an obvious stem in the process, it's the foundation to establishing your roots on LinkedIn.

2. Reach Out & Grow Your LinkedIn Connections

Like any social media platform, popularity helps immensely. Lilach Bullock, a social networking pioneer currently writing for the Social Media Traffic Generation, says that "first degree connections" can help you build a good reputation online.

These are the connections who help you get your name out there, primarily because they can read your profile and see your status. These first degree connects are often people you know or have worked with in the past. Many of these individuals can endorse your skills, which is a huge benefit for inbound marketing.

3. Frequently Update Your Status & Share Content

Having a presence on LinkedIn is one thing, but being active on LinkedIn is the game-changer. Whether you are having a sale, launching a new product, or just published an insightful blog post, make sure that you announce your goods on LinkedIn. This is perhaps the most effective way to levarage LinkedIn for inbound marketing.

All of your efforts compound - the more connections and popularity you can gain, the more potential exposure your updates will receive. In addition to sharing quality and relevant content, be sure to include a call to action as this can help motive users to click your into your goods.

4. Create or Join a Professional Group

Gather your peers (or even your competitors) and form a professional group on LinkedIn. Having your own community will allow you to interact with each other, learn business trends and trade secrets, and can ultimately inbound traffic to your site. Not only is this a great tactic for inbound marketing, but creating a professional group establishes yourself (or business) as a leader or online authority figure.

The trick here is maintaining the group and keeping it going despite competition. If creating a group is not in your best interests, join a group and be a social butterfly. People will acknowledge your presence, and if you're sharing good insights and content, you may be able to establish some great connections.

5. Include Some Your Work in Your Profile

LinkedIn is a network created by and for professionals. Therefore, people will often look into your profile to see what you can provide. Having a sample of your expertise or a portfolio of your previous work can provide people a preview of what you can offer them. Like top #1, this effort is to estbalish your credibility so other individuals see value in what you have to offer. Without credibility, the inbound marketing potential of your efforts is diminished.

Stephanie Simmons, writer for Social Media Examiner, states that many online professionals neglect LinkedIn because it does not have the same features or capabilities for online socialization such as Facebook. However, Simmons urges digital-based experts should explore LinkedIn because it is the social hub for all types of professionals.

Remember that LinkedIn is filled with decision makers, managers, entrepreneurs, specialists, and consumers. Beyond just networking with these types of professionals, you can start leveraging your LinkedIn page for inbound marketing and driving potential business to your site.

continue...

5 Pillars of a Successful Local SEO Strategy for Lawyers

SEOToday's marketing strategies have shifted to online, even for law firms. When it comes to online marketing, SEO holds an integral segment in many different campaigns. Attaining top search exposure for relevant keyword targets can drive more clients and awareness to a law firm or a lawyer.

As people have become more dependent online, properly using SEO tactics and strategies can give lawyers and law firms the leverage they needed to bolster their reputation and drive new cases to their firm. If you are a lawyer or managing the marketing for a law firm, here are some effective SEO tips to boost your rankings and build a strong following of advocates.

1. Website Design and Optimization

Today, it is virtually impossible for lawyers to gain a competitive edge without a website. not to have their own websites. The idea is to design a website that is aligned to your mission, vision and target market. Professional looking websites require intensive research, something that website designers have mastered through time. It is important to create a website that has logical and intuitive navigation to put your online audience at ease in finding what they are looking for.

Although web design is outside the realm of SEO, offering a quality user experience helps to ensure your visitors stay on your site and turn into valuable leads. The right balance of white space and margins, custom CSS, graphics resolution, launching capability, and cross-browser compatibility - all of these elements must be top of mind when designing an SEO-friendly website.

In addition to a captivating website design, lawyer SEO must also focus on its on-page optimization. Search engines crawl, digest, and index the content of a website. When developing on-page content, it is important to place relevant keywords in the page title, meta description, headings, subheadings, and paragraph copy of a page.

For instance, if you are a divorce lawyer, try to ensure that the phrase "divorce lawyer" is strategically placed in these aspects of a page's content. It is also important to include your keywords in the URL when naming page. Lastly, when adding images, it is important to incorporate keywords as the images file name (before uploading) as well as in the image ALT tag, respectively.

2. Relevant and Valuable Content

When it comes to content, it is imperative to publish relevant pages that specific to your legal expertise. Important content to publish on your site are case studies, legal analysis, frequently asked questions about legal proceedings, white papers, and so on. Keep in mind though that good lawyer SEO strategies will sometimes include industry-specific information that can be easily digested by simple readers. Try to explain legal jargon in the simplest ways possible for your reader's easy understanding. Once content are developed accordingly, you can easily get into the top of the SEO ranking heap and promote excellent reputation for your practice.

3. Social Media Engagement

Social media has become a force to reckon with in today's search engine ranking algorithm. As important as having a website for lawyer SEO is your presence on social media. The more shares, re-tweets, and likes your SEO strategy have, the more it will boost your rankings and authority on your specific legal practice. Be visible in Google+, Facebook, Twitter, and LinkedIn. This is a great avenue for you to assert your expertise and knowledge, thereby, developing good reputation for your legal practice. Be professional when engaging in conversations on legal issues relevant to your legal expertise.

4. Create Back Links

If you are familiar about search engine algorithm, you may have an idea on why it is important to be consistent and reliable. Search engine algorithms do not just crawl and bank on keyword hits. Through time, it has been developed to evade Black Hat SEO tactics and rely more on "ethical" White Hat strategies when crawling for data to provide to end users. One important aspect that indicates relevance of your website and its content is the number of high quality links pointed back at you. With great content, you can easily create links from authority sites. This, in turn, will make search engines believe of your websites reliability and trustworthiness. Great content always build more links. The more links you acquire, the higher you go on the SERPs. The higher you go, the greater is the traffic coming in.

5. Earn Honest Reviews

Earning honest reviews, whether on your Google+ Local or Yelp page, is an important matter involves ethics (but can significantly improve your local SEO Peoria IL efforts.) Fake reviews are direct violations to review sites term of service and to state laws. Steer clear of services that offer fake reviews. When it comes to reviews, be truthful as much as possible. Today's SEO is more driven for quality and reputability. To boost your lawyer SEO results, it is better to get positive reviews from actual clients who are truly satisfied with your services.

So whether you're doing lawyer SEO in Atlanta, Peoria, or Traverse City, these same general strategies and tips will help your web presence thrive in the organic search results. To learn more, stay abreast the latest blog posts here at the Law Firm Web Marketing blog.

continue...

The Evolution of Google Search and How Strong SEO Companies Adapt

For over ten years, Google has been the king of search and has slowly claimed a large majority of searches being performed on the web. From starting a mid-scale search engine to a massive multi-billion dollar business offering email services, ads, apps, tools, and more, Google has been a powerhouse on the Internet in more ways then one.

In these ten years, a lot has changed in terms of SEO and how a website ranks on Google. From it only taking a few keywords on page to get ranked to now where you must take a whole list of things into consideration (i.e. optimized website content, high quality backlinks, social media presence, etc,) SEO companies are struggling to adapt to the evolving standards of Google search.

You see, Google is getting more intellegent and they are constantly updating their algorithms to try and make sure SEO companies aren't trying to exploit the system and get sites ranked highly through black-hat SEO company techniques and comment spamming.

This means that in this day and age you cannot get away with using black-hat techniques and quick methods to try and rank highly on Google's search engine. In fact Google have actually made the process of ranking a website highly on their search engine a whole lot harder for everyone in the hope that it means better search results, this means that your SEO company must make sure that you use only good sources for your SEO needs to ensure that your site ranks higher and doesn't get penalized later on.

Due to SEO becoming a lot harder and a whole dimension more complex a lot more people have been outsourcing their search markeitng needs SEO companies offering trusted services to get your site ranked highly on Google. Of course SEO companies have always been around ever since Google, But because bad SEO has a negative effect on your websites rankings nowadays it means that the companies offering the bad services have gone out of business.

This is because people won't pay for it anymore as it is much more worthwhile going with a SEO company offering SEO services that work with Google and not against it. In short, SEO companies and services providers, like Click Centric SEO, must use a very natural approach when offering SEO services.

Some of the larger SEO companies have stayed strong and have adapted to the changing times and Google algorithms and these are the companies that are now a lot more successful than the ones that chose to stick with low quality SEO.

I hope that this has opened your eyes to how SEO has changed over the recent years and how much more complex and difficult it has become, especially for people trying to get it done quickly or cheaply as they will face penalization once Google notices. If you do not do your SEO yourself then I strongly recommend that you search for a strong company offering high quality services with guarantee's of rankings to ensure the maximum results for your website and to make sure that you do not pay for something which negatively effects your website in Google's search results.

continue...

5 Forms of Anchor Text You Must Know for SEO Link Building

Link Anchor TextIf created properly, backlinks are one of the most effective ways of increasing your keyword rankings in Google search. Link building is still incredibly important for SEO, however performing link building must be done in a very natural manner.

One of the most critical elements to take into account is the anchor text used when doing SEO link building. Anchor text is a set of clickable characters and words that are mostly used to hide the actual hyperlinks to any other page on the web.

To get you started on the right note, we have defined the primary forms of anchor text that you should keep top of mind. All of them have their advantages, so instead of using a single one, you should use a combination of these for effective SEO results.

In our mock example, we use www.TCTopofMind.com, a Traverse City SEO firm that's conducting an link building program.

Brand Name Links

One of the most preferred and natural ways of creating backlinks, these anchor texts use the brand or business name directly. For, instance, the anchor text "Top of Mind" is a brand name link for the URL "www.TCTopofMind.com". For effective results make sure that 30% of your backlinks are in this form.

Optimized Links

Optimized links are SEO-powered links that use exact keywords in the anchor text. Shoot for 25% of your link portfolio to include optimized anchor to best achieve sustainable search rankings. Using the anchor text "SEO services" is our example of optimized links for SEO.

Semi-Optimized Links

This is where you will have to use your SEO creativity. You have to combine your keyword with other useful text to create an effective anchor text. 25% of your anchor text should be in the form of semi-optimized links for effective results. And example of this form of anchor text could be "Traverse City SEO" (as a local modifier) or "organic SEO services" (as a long-tail variation.)

Generic Links

Anchor text that uses general words or phrases like "Click here". This one does not have any SEO advantage, but because they are very natural. Using them 10% of the times can result in a more natural appearing backlink portfolio

Naked Links

Naked links or direct links are links where you use the direct URL of the web page that you are referring to. Using the direct URL "www.TCTopofMind.com" is an example of a naked link. It is suggested that 10% of your anchor text or backlinks should be naked links to ensure your SEO link building efforts appear natural.

The above defined percentages are just a guideline based on the current search algorithm for Google. Since Google has this habit of continuously evolving its algorithms, you should also make it a habit of revisiting your SEO link building strategy (and new Google algorithm updates) regularly to take necessary actions, so that your SEO keyword rankings never degrade and stay fresh forever.

continue...

7 Website Optimization Tips for Law Firm Sites

website optimizationWebsite optimization is a key part of web development, SEO, and ongoing maintenance. However, website optimization is something that is often overlooked by webmasters. If you haven’t optimized your site or just intend to speed up the site, you should consider using these web optimization tips.

1. Choose a solid web host

Though the web hosting account doesn’t have a direct relationship with website optimization optimization, choosing the right web hosting account is essential. A solid web hosting account is the foundation of a site or blog. Its accessibility, security, server stability, customer supports and price all play a key role. It is for this reason that you must ensure that you are in good hands.

2. Host assets separately

Assets refer to web components such as static scripts and images that don’t need server-side processing. Some of these include images, web graphics, Cascading Style Sheets, javascripts and many others. Though it isn’t a must to host assets separately, there are tremendous results of doing so such as server stability and overall website optimization.

3. Minimize URL redirects

Webmasters tend to do URL redirects ( Meta redirects or Javascript) all the time. At times they intend to direct users from old pages to new ones or just guide users to the right page. Each redirect creates an additional round-trip-time (RTT) and HTTP request. When you have more redirections, users will take time to get to their destination time.

4. Customize header caching/expiry

When you use a customized expiry header, your web components such as static files, images, CSS and javascript will skip unnecessary HTTP request when a similar user reload a page for a second time. This will reduce the bandwidth required and thus help in a faster serving of the page.

5. Off-load assets

Off-loading refers to separating images, javascripts, static files and CSS from the main server to the place where the website is hosted and keeping them on another server or relying on other available web services. By this you will leave the server to the PHP processing. Some of the services to off load include images, web forms, javascripts, RSS, surveys and polls. If your blog is constantly requesting for assets, you should opt for paid hosting.

6. Handling web pages

Images play a key role in optimizing your company website. But if they aren’t properly optimized, they may end up being a burden and using unpredictably large bandwidth amounts. To optimize your image, avoid scaling them and instead practice inserting the right height and width. The good news is that you don’t have to be a SEO expert to optimize an image. There are various tools and web service that can help you do the job.

7. Handling CSS

Most modern websites have CSS as the foundation of their style, look and feel. CSS offers great flexibility to changes and is lesser in the number of codes required. But if badly coded, CSS could backfire. In order to optimize your CSS is properly, you should keep it short, use CSS Sprite and maintain your elements’ kids in line with the offspring. Every time a page is loaded, CSS sprite technique minimize HTTP request by combining several images in one image file and controlling its output with a CSS background-position attribute.

So whether you have an internal webmaster or have hired a web company to manage your site, consider these website optimization tips to better improve it's overall performance.

continue...

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.