Law Firm Web Marketing

    

Your Local SEO Checklist for Businesses with Multi-City Geo-Targets

Geo-Local-SEOLocal SEO involves making strides for a website (both onsite as well as offsite) to improve its position in Google local search. For most websites, search engines can be a major source of free visitors and these are quality visitors with high conversion rates.

Local SEO With Mutliple Geo-Targets

Local SEO often times involves planning the optimization strategy of a business with multiple branches or associates in different cities so that it ranks high in the search engines for local searches for that particular business.

There are two main approaches to geo-local SEO with multiple target - have separate websites for each city or town where the business is located or have a page for each city where the business has a branch or office.

Increasingly, it has become apparent that having a single website for a business with pages for each city or town is the more effective and economical option for local SEO. When there are multiple domains for the same business, it is likely that the customer will be confused regarding the authencity of the website. Have multiple domain names can be expensive due to the registration , renewal and maintenance expenses for domain names as well as web hosting.

By having a single website with separate pages for each location where the business has an office, branch or business associate can greatly reduce the time and effort spent for link building needed for local SEO. For the main product or service sold by the business, links can be built to the home page of the website, while for local directories, listings and yellow pages links should be provided to the relevant local page of the website. The city specific internal pages also benefit from the links that have been built to the home page of the website.

Making Strides with Geo-Local SEO

When undergoing geo-local SEO, the firm should decide whether they use to use single pages, directories or subdomains for each city or town based on their personal preferences.This boosts the local ranking of the website, and customer searching for a product or service provider in a particular city or town will be easily able to contact the seller.

A propperly run geo-local SEO strategy should also ensure that the content for each local page is completely unique to the city and not duplicated in any manner. They should avoid making minor changes in the content for each city,It is important have a real physical local address and unique contact number for each city, so that local customers can personally visit if required. This will also improve the conversion rate. A map should be included to give directions to potential visitors to the website.

Created local pages for the website in popular directory sites like Google Pages, Yelp. For a multi locational company, they should avoid including any location specific information on the home page to avoid confusing search engines. Additionally the name, address, phone number should be provided only on the city specific local page, and should not be combined with other locations, to avoid creating confusion. Following these guidelines can greatly improve results of a multi-city geo-local SEO strategy.

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How Networking Can Empower Your Law Firm SEO Strategy

SEO Company StrategySEO is a very essential part of your law firm web marketing strategy. Improving your keyword rankings through SEO can stem from a well-integrated social media marketing strategy. However, let's think about your social media and networking in a different manner.

Off-line networking, an essential activity for lawyers, can be a great platform to make SEO-valued connections. Here are some of the steps to take during your networking visits to gather SEO ranking.

Invite Guest Bloggers with Specific Legal Expertise

Sometimes in your networks, there will be that one guys who seems to have a wide knowledge on various law topics. You can us such chances to invite them to write as 'guests' on your law firms' blog. Such advances will go a long way in ensuring that your site has quality content as well as quality shares and comments. Usually guest bloggers have their own following of regular readers and those readers will follow them even to their posts on your blog.

Write About Legal Conferences & Meetings

The best way to have your peers visit your site regularly is to ensure you write about the event. Post funny pictures and videos of the event to drive more traffic to your website. Most of your colleagues will be too busy with their daily jobs and will probably forget about events. Your site could be a good reference for you and your network of lawyers.

Gather Social Signals from Colleagues

Social signals are likes, comments, shares, tweets or anything related to appreciation of material on your webpage. Google has developed ways of using social signals to increase SEO ranking. Web pages with quality comments, likes, tweets and such are more likely to acquire a top Google ranking than those without. You should be able to convince as many of your colleagues to read your website (or blog) and leave comments or likes

Never Compromise on Content Quality

Once you gather traffic to your website ensure you never compromise on quality. No one wants to share poorly written content or even leave a comment. For you to get quality backlinks to your site (or blog) you have to give your audience quality content. Google ranks also have a way filtering poor content from the initial SERP.

When it comes to creating a cohesive SEO strategy, networking can be a fantastic way to leverage the aid of other proficient attorneys. In essence, why create enemies with your SEO efforts when you can build friends?

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Integrating Social Media with your Content Marketing Strategy

Content Social MarketingSocial media is undoubtedly one of the most effective advertising platforms. With most people spending a better part of their day time in the social platform, many content marketers are taking advantage of this situation to share consistent and valuable information to potential customers.

This "advertising strategy" is not about selling alone, but establishing a rapport with prospects and other clients with an intention of motivating business and devotion from clients.

The truth need be told: the creativity and effort applied by content marketers is tremendous.

Coming up with various formats of presenting information like videos, whitepapers, e-books and info graphics is not a walk in the park. More to this are the essential steps to this marketing strategy, that is, writing, then designing and finally distribution. In addition, the stiff competition posed by other content sources such that each content source requires a great deal of effort to succeed.

What then are the strategies to an effective content source? One that is available to all potential customers and yields results? Bearing in mind that the content marketplace is very competitive therefore depending on platforms like search and social media is simply insufficient. A case study for instance showed that in 2012, tweets had on average a lifespan of 18 minutes, whereas a face book post will get half of its reach within 30 minutes of being published. Search engines also prove futile since they are complicated in terms of navigation and updating of algorithms.

Owing to such challenges, content marketers therefore need to embrace advertising as the ultimate technique.

How does one create a continuous stream of visibility?

The nature of content marketing is that it is gradual and it develops with time. One with a greater number of blog posts will have a greater chance of sharing these posts on social media, and in turn these posts can be shared by others as well (acting like a pyramid scheme). E-books and whitepapers that can be easily downloaded, can be advertised along with these posts thus allowing the marketers to acquire the prospect's email address and furtherance them. Good and high-quality content gets links to other web pages, increasing the number of people that view the content.

Advertising serves as a link, and can be used to join two unrelated ecosystems for a common motive. Prospects using these networks are guided towards satisfaction, through these advertising media. To achieve this flow of advertising and realize the benefits of content marketing:

  • Create useful and important content like eBooks, blog spots or guides.
  • Enable sharing of this content on social platforms like Facebook or twitter.
  • Ascertain which is most prevalent content by referring to network activities like 'shares' , 'likes' and 'retweets.'
  • Advertise the most popular content using ad units e.g. Twitter promoted tweets, LinkedIn sponsored Updates and Facebook promoted posts.
  • Make acquaintance with new persons who look at the content that you have advertised.

This flow in social media marketing and advertising yields maximum results from the content marketed by popularizing website content that is valuable to your audience.

Advertisements that are published on newsfeed of social platforms like Facebook and LinkedIn are highly effective since they capture the audience's attention.

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The 3 Essential Ingredients to a Tasteful Web Presence

The web makes it possible for any business to establish a strong web presence that has a potential of reaching a large group of audience. Your website, of course, is the most important element of your marketing plan. But creating and establishing a strong and consistent web presence requires a great deal of thought. For one, you need to plan what information you are going to put onto your site before going viral. You need to know how exactly you are going to connect each piece together, and that's where the challenge begins.

As long as you know what's important, you are good to go. Now, what's your starting point? Where do you set foot first? That's a question you may want to ask if you are planning to establish yourself on the web. Firstly, you need to define the goal of your website. Every business should have at least 3 goals. The most obvious one is to establish a web presence, the second and third is to differentiate your products and services and capture leads respectively.

  1. You must fine-tune your site in such a way that it is search-engine friendly. That means if people search specific key words on major search engines like Google, you should be able to show up in the first pages. Studies show that 90% of individuals who search items online never go beyond the first two pages, and that means your site should be among those pages.
     
  2. Creating a blog is another way to tell the world that you exist. It helps drive the badly needed traffic onto your website. It's a way of conveying your thoughts and insights to the world.
     
  3. You are going to use social media as a channel that exposes you to the outside world as well.

The Big 3 for a Well-Optimized Web Presence

Search Marketing: SEO and PPC

Due to competition, you can't just create a website and put it there hoping that it will receive visitors, because it won't. There are a number of things you must do to it to make it visible. You must make the search engines play to the tune of your website. SEO or PPC programs is a great way of improving your website's visibility, but it must be done in the correct way. Your home page should include the relevant keywords that search engines must pick up when these keywords are searched.

You can use Google's suggestion to know which keywords are competitive and which one's aren't. There are also tools(some available for free) that can help you take your site's visibility to the next level. These tools track the keywords in which your website showed up for, and they also tell you which keywords are most popular. However, you must also be aware of Google's Penguin and Panda update, because these have also revolutionized the way SEO has been done for the last decade.

Some website optimization companies like the Web Presence Group offer search marketing services that stem from basic research evaluations to full-on website optimization programs. Depending on the nature of your website and business, such website optimization services are an invaluable investment.

Content marketing

Content marketing may involve the use of blogs to reach a wider audience. Just posting one blog won't take you anywhere. We are talking about consistent blogging with the right keywords incorporated into the content. Link building is the easiest way to get your website out there. You could also approach other popular blogs and write as a guest blogger in exchange for links. This is the most surest way to achieve results with content marketing.

Social media

All internet marketers swear by social media such as facebook, twitter and the rest. The more likes you have, the more credible your business appears to be. The more active you are on social media, the higher the chances of getting your business on the limelight. Think about posting your website link on one of the popular social media channels, and having users share it across a group of friends. Think about the massive exposure you'll get out of that simple act. But it takes patience to build a solid customer base through social media. So relax, and be consistent.

There is no better time than this for online business to capture leads and convert them into real clients. The best thing about it is that you don't have to struggle so much while the web is there to do it all for you. Don't downplay the power of content marketing, SEO or social media because they have proven to work effectively when applied the correct way.

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