Building back links (or links that point back to a specific website) is one of the best strategies to achieve better Google search engine rankings. The link building process is more labor-intensive than it is talent-intensive; however there are a few tricks of the trade that can make a big difference when it comes to SEO.
In the legal profession, building links can have a momentous impact on your organic search engine rankings. Especially when optimizing for local areas and specific practice areas, the advantages of link building are significant. Rankings are often based on link popularity. Google’s search engine algorithm ranks websites according to:
These are just the link building basics. Expand upon your strategy with these SEO link building tips for lawyers.
The best link pages are found on the home page of a related site. But how will you be able to achieve this?
So you got the tips down, but know you might be wondering where to start on your link building endeavor. This can often be the most challenging part. Some websites that appear ideal for your links may not be willing or able to accept them. As a result, sometimes you have to be creative, build relationships, or perhaps invest a little capital.
Below are some sound techniques to build the best links:
Perfectly formatted inbound links are essential to get high search engine rankings for your law firm website. It has become the core driver to search engine optimization, and should never be overlooked in any website optimization strategy.
Whether through Pay Per Click advertising or Organic SEO, the legal profession is one arena that has taken full advantage of Internet marketing opportunities - however only a few firms are taking advantage of the benefits of Google AdWords Express.
Google AdWords Express is an automated version of AdWords and is designed to make Internet advertising easier for locally-focused small businesses. Simplified to match the needs of entrepreneurs with limited online advertising experience, AdWords Express offers a number of advantageous. The core benefits are that it costs less than a dollar per click and can substantially increase local search visibility for a website.
Buts it’s not just simplicity that small businesses are appreciating in Google AdWords Express. In this platform, local businesses can incorporate their Pay Per Click ads and Google Places page. These add-ons can help a website's search listing stand out even more, which is especially valuable for law firms targeting keywords in competitive practice areas. Instead of representing one of the many red pins in the local Google Map results, a firm could stand out from the crowd with blue pin.
Offering the utmost simplicity from ad creation to measurement of results, AdWords Express provides everything a local business needs to start advertising online.
The legal profession is a highly competitive, even from a local approach. Google's AdWords Express offers an attractive option to maximize a law firm’s web presence with minimal costs and excellent results.
Formerly known as Google Boost, AdWords Express made $28 billion for Google in ad revenues for 2010. In the first two quarters of 2011 it generated $32 billion, declare it a success in the Google books.
With users coming from all across America, it initially targeted just two markets; small businesses like local law firms and those that do not have the time or money to take a larger leap in search engine marketing. The potential that AdWords Express offers to local law firms is immense, particularly for those with limited or non-existent experience in online marketing. Even for those with online marketing program, Google AdWords Express ads can be a great enhancement.continue...
On the premise that each law firm is unique, Consultwebs.com's Marketing Director, Tanner Jones says that the same principle should apply for law firm web marketing campaigns.
This is why Consultwebs.com Inc. offers law firms the option to choose which online marketing strategies and related products and services they deem ideal for their unique goals and budget.
Tanner Jones describes this creative strategy as an “a la carte” approach to law firm online marketing. Because there are a large variety of methods used for online advertising, the ability to pick out what their law firm needs ultimately makes it more personalized and cost effective.
Offering a great deal of flexibility, lawyers can exactly pick out specific strategies that will address their needs as they see it. Jones simplifies it by explaining that "one firm may only want to focus on enhancing its social media marketing, while another firm may only want to redesign its website and improve its content". The law firm internet marketing agency, Consultwebs.com Inc. offers a wide range of web marketing strategies to choose from. Some of the more popular include:
Referring to this particular development, Tanner Jones says, "We work with law firms to pinpoint their goals and to select the best products and services that will meet those goals while staying at a cost that's within their reach."continue...
Lawyers are well aware of the importance of attaining online search exposure. A high organic listing in the search engines can result in an influx of new cases. Many legal professionals are keen enough to realize that such results are achievable in-house, and without the help of a SEO company.
Even for those attorneys who are slightly adept in the how SEO works, realizing better search rankings is no mystery. To help get the ball rolling, below are some basic, yet essential press release optimization techniques that work ideally for law firm web marketing.
Most lawyers know that press releases are essential, but what some fail to realize is that they do not need a Public Relations firm to do it for them. Just about anybody can publish a press release, and when “optimized” correctly, these forms of content can do wonders for SEO.
Press releases that contain the right verbiage and are presented in such a way that offers meaning to readers have tremendous SEO value. Such press releases can end up being found through Google News and other related search outlets. This can result in both better brand awareness and more visitors to your website. If you and your staff can publish a weekly press release, this is one easy way to promote better visibility in the search engines.
Submitting press releases and online articles (otherwise known as “content marketing”) is an effective method to build inbound links to website – which can have an immense impact on SEO. More links pointing to a website deems it more popular, and thus credible, in the search engines.
What brings the most impact to a link is both its source and its anchor text (or “link name.”) Some publishing portals are free, whereas others require payment. Typically, the content publishing portals that are paid-for-use offer heavier link weight. In addition to more powerful links, these portals often allow users to customize the anchor text of links.
Having the ability to customize the anchor text of a link (in virtually any link building context) is huge for SEO. This enables users to use keyword phrases as link names, and thus making the link’s destination more relevant to that phrase.
For example, a law firm plans to publish a press release about Intellectual Property law that has a link pointing to its webpage about I.P. legal services. If the anchor text of that link contains the words “intellectual property,” the link will have greater SEO value, making that webpage more relevant on keyword targets of I.P. law. Furthermore, if the firm was located in Atlanta, Georgia and was pursuing a local search engine optimization strategy, the anchor text “Atlanta intellectual property lawyer,” or a related keyword variation, would serve ideal.
Use the strongest syndicates for your press releases and overall content marketing efforts. Some of the most powerful portals for press releases include PRWeb.com, Marketwire.com, BusinessWire.com, and PRNewsWire.com. Through these online news outlets, you can publish content that contains high quality inbound links.
High authority press syndicates can charge anywhere from $200 to $600 for membership, so choose carefully before investing. In addition, take advantage of any “premium-based” press release submissions these sites have to offer. Often, the better the publishing features, the more options users have in tailoring SEO-oriented press releases.
With these tips, law firms and lawyers alike can have an in-house SEO tool of their own. Many firms that implement consistent press release publishing practices see improvements in search engine rankings and overall website traffic.continue...
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