Law Firm Web Marketing

    

3 Elements of a Powerful SEO Strategy for 2015

20152014 is almost coming to an end and it is time every website owner to hatch a fresh SEO plan for the coming year. The web is ever evolving and 2014 has provided some of the best evidence of this with marketing strategies changing and other becoming even more important.

Content marketing has had mixed results mostly due to lack of knowledge and ways to measure ROI among marketers. Social media has diversified beyond the basic platforms and mobile has become more important than ever before.

The coming year will see even more changes. To succeed in your SEO and search marketing campaigns, there are three key aspects you should consider as you come up with an SEO strategy.

1. Content Marketing

Content marketing has for some time now been a crucial pillar of digital marketing. Looking back at the trends we have witnessed this year, there are some areas which if you focus on, will result in great benefits for your business. These areas include:

  • Increased multimedia content. Make increased use of images and videos in your content. Text only is no longer effective in lead generation.
  • Strive for more content quality and value. Google more than ever before is stressing on the need for content quality. In addition to quality, ensure that your target audience is getting value from the content you are providing.
  • Real time or instant content marketing. This involves wrapping your content marketing around current events.
  • Find effective tools to measure just how much return on investment you are getting from content marketing.

A secondary element that fuels great content marketing is the ability to establish your brand or business as an expert and authority in your particular niche. Not only can this help shape your brand image, but also help with SEO. For instance, SEO company, www.OptimizedSurgeons.com provides specialized SEO services for surgeons. The company is quickly become an SEO authority in that particular niche by publishing insightful content that's specific to surgeons and helping them with their SEO guide and strategies.

2. Link Generation

Link generation has always been about being natural and insisting on the quality of links. These two aspects should remain your focus for 2015. Instead of paying money to link farms, generate link naturally. Write guest blog posts, encourage your readers to share your content on their sites and link to you, create awesome and viral content that is linked to by other websites and so on.

Basically, there are so many legitimate ways you can generate quality links. But don’t go writing posts for dubious sites or exchanging links with a site that has no traffic; this will lead to poor quality links.

Remember, do it naturally and focus on quality. Not only will it help with your SEO, good link generation is also a means to realize increased traffic to your website.

3. Social Media Marketing

The number of social media users is still rising with Facebook (1.28 billion monthly users), Google Plus (540 million monthly users) and Twitter (255 million monthly users) taking the lion’s share.

Users are however diversifying from these popular networks and into others like Pinterest and Instagram. For 2015, it is important to reevaluate your social media strategy and see whether your target audience has diversified into other platforms.

You should also increase the amount of multimedia content you share on social media. Use short and relevant video clips and images to gain more attention and push users to share your content.

Finally, get ready to invest more in social media marketing. Companies like Facebook have always made it easy and cheap (and sometimes free) to reach your audience. But the best social media marketing strategies right now and of the future are those that require considerable financial investment.

So, do you feel ready to conquer 2015? Do not be intimidated, take the above challenges as opportunities to increase your engagement with customers and increase your brand exposure.

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Local Media Trends Impacting Search Marketing

local media SEOIt’s the beginning of the fourth quarter and in business that means you should be planning your budget for the New Year. And whether you are a small business owner, run a medium-sized company or a big time corporation, nowadays you’d better include SEO in your budget.

Local media has become increasingly important when it comes to increasing your presence, as more and more people go to online sources for information, recommendations and reviews. Below we underscore some significant local media trends that are impacting search marketing and SEO as we know it.

Local Media Trends Shaping SEO Best Practice

Whether your business centers on lead generation from locall SEO or selling products via e-commerce, the following local media trends will influence your company in more ways than one.

• Mobile usage is growing at an incredible rate. Experts say currently that more than 70 percent of adults use mobile phones to access information, and that number will be as much as 90 percent within a year. That means 9 out of every 10 people will be using smart phones to find places to eat, shop, get repairs done, etc. So making sure that you are in the search engines that provide local information is of the utmost importance. Those would include Yelp and even the online Yellow Pages.

• Your also need to offer digital ads on a local level. Target is a prime example. When you live in Milwaukee and want to find something, you do a search for the item and it comes up with the places (and often prices) that a shopper can find it on a local level, and a store such as Target will tell you where its locations are in Milwaukee on the spot.

• Use media such as newspapers, magazines and broadcast media to make people aware of your products and services with their online presence. Banner ads on a media source’s website means all a shopper or potential client has to do is click on your banner and bam! That customer is sent to your website, and the rest is up to you once a visitor is there.

• A fast-moving trend involves the wearable device, such as phones that are worn like a watch and the new PULS from musician, producer and entrepreneur Will.i.am. With a voice command or touch, the user can access information literally in a heartbeat, so staying current with coupons and deals on a local level are going to become increasingly important.

• If you don’t want to budget in advertising on the pages of your area media, you can at least try to get involved with their social media. A lot of consumers use social media when making purchase decisions. If there is a story on your local NBC affiliate about the dangers of some pet foods, for example, you can hit the station’s Facebook page about your brand of dog food that features only veterinarian-approved ingredients.

• People are also moving toward using local media apps to pay their bills and conduct other financial transactions. It would be wise to look into including these services into your operation. For example, you can now take a picture of a check with your phone and it will be deposited to your bank. You can conduct business on the run with apps such as Square, which can run a financial transaction right through your phone.

It’s important to consider these trends when creating your local SEO and Internet marketing plan so that when people search for products and services they will get the most updated information on your business in literally an instant.

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Crafting a Profitable SEO Business: Targeting a Niche

Niche SEOSEO is one of the best ways to pursue marketing and get more business flowing to any type of organization. SEO is especially easy for writers with very specific knowledge that buyers would be looking for. The general idea is to get people to follow your postings and articles, and sell affiliate link leads to them for relevant products.

There are many reasons to be niche-specific when it comes to SEO. First, search engines get smarter by the day and they will trash your pages if you have too many varying keywords. Trying to get highly ranked in a general niche is not possible in the affiliate market today.

Note that it is also easier for a visitor to believe products recommended by a 'specialist" writer as opposed to a jack of all trades. You may think that there is too much competition for a keyword if you are specialist, but always remember that if you get found in only one category, you will end up ranking higher on any search engine, leading to more quality leads.

Attract In-Market Customers with Niche SEO

One great advantage about SEO niche specificity is that people searching for narrow keywords are more fixed on spending money. For instance, a buyer searching "Canon cameras" may just be after information while another searching for "Canon DV123i" is most likely looking to buying it. The second keyword may not really attract a lot of attention from searchers. However, those few who manage to find it will most likely buy bringing higher income to the marketer.

Consider a site on clinical medicine or surgery where the writer advises visitors on the surgical options available for various cosmetic needs. In the process, the trust the writer earns from the readers will allow them to include surgeon ads to the willing buyers. Since the links are paid per action, and people search for specific conditions, it is always prudent to laser-target a small niche. In this case, SEO for the surgeon could be highly beneficial.

The marketer's main motivation would obviously be the huge commissions that come from surgeon SEO performance for each converted lead. Remember most surgeons make huge amounts of money for each closed deal, which sets up affiliates for better commissions per lead. From this example, it is obvious that targeting a niche such as "SEO for surgeons" would definitely end up in higher conversions of leads from the people searching for that.

If you want a real-world example of niche SEO for surgeons, check out www.OptimizedSurgeons.com. These are honest experts in providing surgeon SEO services for cosmetic surgeons and plastic surgeons. Now that's niche SEO!

Avoid One-Size-Fits-All SEO Services

The bottom line is, if you try to appeal to everyone, you will not appeal to anyone. Remember narrow niche targeting is like saying, "I have a solution for your specific problem", while general SEO targeting is like saying, "I give solutions to all problems".

Obviously any serious buyer will go for the specific solution provider. Instead of targeting through so multiple websites though, it would be a great idea if you just had a niche such as medicine and then have sections dedicated to very thin and laser-targeted ends such as "colon cleansing", "painless chemotherapy", "appendicitis microsurgery" etc. Remember Google ranks pages and not sites, though sites are still a factor.

Building a successful SEO online business is a function of all these factors, and marketers must be keen on focusing on thinner niches of highly valuable keywords. At the end of the day, what matters is maximizing the revenue streams and making them sustainable in the long term.

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5 Pillars for Your Plastic Surgeon SEO Strategy

Surgeon SEO StrategyFor those in the medical profession, there is a great deal of competition in SEO - namely for surgeons. For this reason, it is important to properly market yourself as a leader, in order to ensure patients choose your surgery practice, rather than competitors. This requires a cohesive plastic surgeon SEO strategy that leverages the proper channels and resources.

When building your site, working with a specialized surgeon SEO team is a great way to optimize your site, and gain the trust of patients. These are five factors to consider in developing your surgeon SEO strategy.

Website optimization

This is pretty much the process of building a website, to become a leader in search engine rankings. This is the first thing that has to be done, if you are serious about your business, and drawing in an audience. Keywords, titles, images, and overall design are all relevant to ranking. It is important to ensure the site is properly optimized, so as to rank in the top 10 to 20 positions, otherwise you are going to struggle as an online presence.

Content development

This process includes the research, writing, gathering, organizing, and editing, of information that will be placed on the site. Once the site is properly optimized, for your niche (surgery), it must then have the proper content developed. Prose, inclusion of graphics and images, records, patient data, and other information, is all relevant to the surgical field. It is important to conduct proper research, so as to include all relevant content, and deliver on a site that has been specifically modified to fit a niche.

Surgeon Social Media

Facebook, Twitter, Pinterest, and more. Today, social media is key to your plastic surgeon SEO strategy. Including links for specials (as a plastic surgeon), or free information through social media sites, are great ways to attract patients. Regardless of which social media sites you use, it has to be a part of your online marketing development. Although image sharing isn't huge in this industry, customer testimonials, patient referrals, and other information is. Social media sharing is a great way to incorporate this as a surgeon.

Technical SEO for Plastic Surgeons

This aspect of SEO for plastic surgeons includes things such as: ensuring there are no broken links, words are properly bolded, head tags are properly used, headings are incorporated, codes aren't found, and other technical aspects, are properly completed for your site to function as it should. If your site constantly has glitches, always goes down, or if links can't be reached, it turns patients away. Technical SEO is extremely important, and this is where your site development will fail or succeed.

Link Building

Building links is also important when doing SEO for surgeons. If you choose to include links, they should be from reputable sources. So, other surgeons, hospital reports, hospitals, medical journals; these are all great links to include, when building your site. Links give you credibility, but only when they come from viable sources. So, in building your site, it is important to make sure you have the right links, and are only including links on your site to reputable sources.

Executing a successful surgeon SEO strategy is the leading factor in visibility; these are the five cornerstones to consider when building your site. If it is not done properly, you will fail online, meaning you will lose a huge demographic from your niche audience. Understanding these aspects of SEO and hiring the right in-house team, or outsourcing SEO to the right company, is critical for your online success (and business success) as a surgeon.

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