Law Firm Web Marketing


Does Advertising on Bing Offer a Better Bang for the Buck Than Google?

Google and BingAccording to Pricing Engine, advertising on Bing is "more efficient" compared to Google AdWords. This is big news for law firm search marketers, for this new data directly focuses on small to medium sized businesses (or SMBs).

It is a fact that Google has huge volume of searches, but when it comes to the overall average cost per click (CPC) Bing is much lower based on the analysis of Pricing Engine. Pricing Engine examined the data coming from several small business accounts. They discovered that although Google has slightly higher CTR (click through rate) average, the CPC's are much lower for Bing advertisers.

Bing "More Efficient" for SMBs?

Pricing Engine recognized that Bing is "more efficient" for SMBs. Although bigger companies may require the higher volume of searches on Google but SMBs does not need that kind of scale. Pricing Engine is helping small businesses in how they can effectively buy online ads. They compare data from their clients and present a report at the Street Fight Summit in New York. This data is very significant to their business since they will have the capacity to analyze the performance of PPC advertisers in relations to the companies. After examining this data they can provide some recommendations.

Jeremy Kagan, the CEO of Pricing Engine, revealed that this is the first time that they have shared the information regarding extensive trends. This data may not be statistically severe however his main objective it to start a discussion regarding the VSB or the very small businesses.

One of the major points of the report is that most small businesses put more focus on advertising on Google AdWords rather than using Bing. According to Pricing Engine, AdWords advertisers have an average rate of 2.4% on their clickthrough and 2.3% only for Bing. However, the cost of clicks on Bing is lower compared to Google AdWords. The cost per click of Bing is $1.10 compared to $2.40 for Google AdWords.

Pricing Engine also discovered the largest category based on the number of accounts is the stores. On the other hand, the greatest investors on Google AdWords are the digital services companies and ecommerce store PPC advertisers.

So, is your law firm doing any sort of PPC advertising on Bing? Let us know your thoughts in the comments section below!


Best Luggage Discounts for Legal Professionals

Luggage BagFor many years, we believed that it is quite impossible for lawyers and professionals to remain respectable and tasteful at the same time. Fashion has always been limited to career men and women whose jobs were deemed serious and tactful. Because of this, having any degree of individuality has become a challenge for most. However, times have changed, and professionals nowadays have the option to look trendy and elegant without going overboard and compromising their credibility.

We aren't just talking about clothes, of course. Fashion applies to accessories, too - and what accessory can a lawyer not live without? The answer is simple - luggage. The traditional briefcase or travel luggage bag has become stale and generic, thanks to decades of uniformity in design and style. It is no secret that confidence and the way a person carries him/herself is very important in making a good case - which, of course, is the very core of practicing lawyers.

Now, we will talk about some of today's best discount luggage options for lawyers (and other professionals) which have the right balance of style and smart functionality.

Korchmar Luggage

First off, Korchmar luggage and briefcases reign top quality. This family-owned line of discount luggage keeps it stylish without being tacky. That means that they stick to the basic colors: black and brown leather. Whether you need an attaché case, a brief bag or even a wheeled catalog case, their special line of discount luggage sets for professionals would make stand out from the crowd without even lifting a finger.

The professional collection of Korchmar luggage is great for all budgets, too, with bags ranging from just under $200 to briefcases priced at $500 and up. Although Korchmar luggage and travel bags might appear expensive, the price is rather low given the upmost quality put into this pieces of discount luggage.

Briggs & Riley Luggage

In comparison to other professional luggage collections, Briggs & Riley bags are less uptight and aim towards a more casual side. From messenger bags that you can use on casual Fridays to the classic leather briefcases to backpacks and rolling luggage, you're sure to find cheap Briggs & Riley to fit your needs.

If you're gearing towards a more practical choice, then Briggs & Riley line of bags should do the trick. Briggs & Riley luggage options are relatively cheaper, and you can't go wrong with their trademark "Guaranteed for Life" promise. Many online stores offer cheap Briggs & Riley luggage and bags on sale for prices that are sure to spark your interest.

Jamie Raquel Luggage

Of course, we cannot forget our female professionals. The Jamie Raquel LifeSTYLE File Tote in particular is a piece of discount luggage that gives the ladies a break from all the testosterone-filled briefcases out there. The File Tote is the perfect mix of functionality and fashion. It is even available in different colors, keeping the work day sophisticated and sleek all at once.

Jack Georges Milano

Another business collection of discount luggage sets is the Jack Georges Milano line. You can be assured with only the finest Italian leather and sturdy craftsmanship. From files to your laptop, these business cases can offer the best storage while remaining stylish. Available in no less than nine colors, the case also comes with a handy shoulder strap.

Honestly, any of the brands mentioned above are great for keeping discount luggage and travel bags fashionable in the workplace. There is no doubt that you will be able to find the perfect discount luggage sets for your day at work with these great options.


Law Firm Recruitment Strategies to Acquire Talented Marketing Professionals

Marketing Recruitment StrategiesThere are three effective recruiting strategies that law firms can use to recruit top-notch marketing professionals. A law firm can:

  • outsource to a professional executive search firm
  • recruit members from other top law firms and provide them an opportunity
  • look to their current marketing team and empower one of them

Below we go into greater detail into these law firm recruitment strategies to acquire talented marketing professionals.

Recruiting Strategy #1: Outsource to Professional Executive Search Firm

This is a recruiting strategy for a law firm that does not want to send tremors through its organization or even some of its current blue-chip clients that its not happy with the quality of clients that it is bringing in to the firm. The advantage of using an executive search firm to find highly regarded marketing strategy professionals is that they are usually already in contact with many of these individuals.

Its very likely that an executive search firm has placed some of these marketing professionals in their current positions with law firms or in other related fields. The search firm will be able to conduct the recruiting on a confidential basis without alarming any of the law firm's competitors because if they did become aware they might attempt to raid some of your law firm's best clients. Clients want stability and they generally do not want to be associated with a firm which feels that its not bringing in the quality clients it desires.

Recruiting Strategy #2: Raid the Third Highest Ranking Member of the Marketing Team at Top Law Firms

The Number three member of most marketing teams is the individual who usually does most of the strategy work for the marketing arm of the law firm but receives the least credit. The top individual of the marketing team at the top law firms will likely be very expensive to recruit to a firm and the second in command is looking to replace the lead individual and thus would require a very large financial inducement to leave a top law firm.

However, the third highest ranking member of the marketing team of a top law firm is usually very ambitious and is planning to either make a jump to another law firm or hoping that someone will realize that they are ready to lead the marketing arm of a law firm to greater heights. This individual has already acquired the contacts and developed the various strategies that have been implemented by their law firm but the credit has been taken by the senior members. This individual is an ideal person for whom to make an offer.

Recruiting Strategy #3: Empower Member of Current Marketing Team to Hire Retired Marketing Expert From More Successful Competitor

As one of the top recruitment strategies that has proved very successful in recent years, it's effective to take a member of a law firms's current marketing team, usually the number three individual and have them find a recently retired marketing professional from another more successful law firm. Have this individual make an offer to the retired individual for a short-term contract to teach your in-house team how to market your law firm in a more effective and productive manner.

The reason you do not rely on the number one and two ranking members of your law firm's marketing team is because they likely are not going to be receptive to being led by a more successful competitor. Law firms in this situation should consider releasing these two individuals from their contracts and pursue the hiring of the retired individual on a short-term basis. Very rarely do marketing professionals sign non-compete contracts so this is a very feasible way by which a law firm can improve its marketing team in both a short-term and long-term manner.

Just like college recruitment strategies for students and athletes, recruiting superior marketing professionals for law firms is an effort of finding a valued commodity because of how competitive the business environment has become to attract clients. As such, a law firm that wants to hire an excellent marketing professional must consider thinking in a nontraditional, unique manner to acquire innovative and result producing marketing professionals.


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