SEO strategies have continuously evolved over the last few years with respect to Google's constantly changing search algorithm. Gone are the days when SEO companies could achieve top rankings building volume backlinks with no strings attached.
In fact, a few years ago, links were not deemed harmful regardless of their nature, as there was no such think as "harmful links." Today, certain links (often irrelevant or over-optimized) can indeed harm your websites.
This has made many webmasters, search marketers, and SEO professionals alike hesitate on doing any sort of link building at all. However, links still work. And it's not more important than ever to embrace link building with a very natural and mindful approach.
Below we share severl best practices of link building for 2015. These strategies will help you increase your sites' rankings without worrying about being penalized for over-optimization or spammy backlink profiles.
Google has changed its way of interpreting queries from a single keyword, which was the case before to the use of a conversational keyword phrases. With this development, the idea now is to focus on informative content rather than keyword centered content. You should remember that while using keywords was integral in content ranking, you will now get penalized for using keyword rich content and thus, it is important to avoid using the same keyword optimized anchor text twice.
The classic case of the past was to build links on any websites, regardless of topical relevany. Doing this now will pose serious risks to your SEO efforts. Moving forward, one of the most significant best practices of link building is to ensure any piece of content that contains links to your site is published on a website that's topically-relevant and closely aligned with the theme of your website.
There is nothing that will replace the importance of content in ranking. Even though you can be able to trick Google using various loopholes, the joy will be short-lived as you will be found out soon rather than later but quality content will only help your website get better by time. Furthermore, informative content will make other people link your website and thus, get natural links.
Social signals have never been this important before. Content that is highly shared is deemed valuable and website or blog with content that is shared to be reputable, which are essential elements in ranking. Social engagement can open the doors to new connections and link possibilities. Having active social media accounts will also give you a platform to share your content and earn links naturally. These takes techniques can also enable you to grow and optimize your brands overall web presence
When used naturally, guest blogging is an effective link building tool but when used unnaturally, it will work against you. An example of unnatural link in blog posting is using the same anchor text over several blogs. This will result in penalty but when done properly using border techniques, it will work all the time and result in high reward. You should avoid using the same anchor texts across various blogs, as this can harm your SEO strategy.
To make your links future proof, you must focus on links where you have no control over the anchor text. This technique will help you create links that work and are highly rewarding. Furthermore, you must only build links from relevant sources. In the 2015 SEO landscape, the game has changed by creating relationships with influencers in your niche is highly rewarding when done appropriately.
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