Law Firm Web Marketing

    

Advanced Local SEO Tips for Law Firms & Legal Professionals

Local SEO for law firms and legal professionals is a lot different than optimizing a site for the entire world wide web. In short, the Google local search results is influenced by different factors than the results shown for general, non-geographically relevant searches.

SEO Company Peoria IL

There are a lot of things which a law firm need to follow for making their website optimal for local search. Below we share advanced SEO tips which should be utilized by local law firms that want to have higher rankings in the local search results.

Learn and Implement Local Business Schema Markup

Local business schema markup is HTML markup in which standardizes the information related to a local business for all the big three search engines. Google, Bing and Yahoo have come together to create this schema markup so that businesses can provide all the related information in a particular set of code and the search engine crawlers can crawl their website and gather this information to display in their Web results.

For example, in Google local search results, the opening hours and closing hours of a local business are clearly available. These timings are picked up by search engine spiders from the data wrapped in Local Business Schema Markup. Having the required data in a structured way on the web page provides information to search engines about your business and the more information you provide, the more relevant search results are going to be. Having proper data will not only result in higher rankings but also higher click throughs on the search results page to your website.

Audit Your Citations

For general queries on the search engines, back links from high page rank websites matter a lot. In the world of local SEO, the citations play an equally important role.

In the case of local SEO one should keep regularly auditing their citations. The more authentic their citations are, the better for the website in local SEO. If there are many variations of your local citations out there on the web, it will confuse the search engines and your web rankings will suffer.

To properly audit your local citations, you'll need to crawl the scan with multiple variations of your business name, your phone number, your business address. Once you identify the various different versions, you should reach out to the websites which host these variations and request them for corrections at the end.

Build Links from Locally Relevant Sites

For local SEO, it is important to have links from locally-relevant sites sites. For example, if you are trying to rank for locksmiths in New York City, then back links from related local sites will help you a lot in search engine rankings as compared to backlink from a Los Angeles based business.

Relevancy has become very important these days in Google's current search engine ranking algorithm. The more relevant links pointing to your website, the higher your rank is going to be in the search results. Therefore, your backlink building should be geared toward locally relevant sites.

For more insights on this, check out Local SEO Guide's posts on link building. Also of great value for link building is Eric Ward and the many publications he produces on this topic.

Get Social (Both Online and Off-Line)

Do you know anyone who is not out there on one of the many social networks? Chances are you do not know anyone who is not there on either Facebook, Instagram or Twitter. The world is becoming more and more social each day.

It is important for a business to build up the social presence. Social presence does not solely mean creating a Facebook page or having an instagram account or having a Twitter profile. A business for effective social networking should be active on their social media accounts.

They should interact with their clients, listen to their needs and solve their problems. Also, off-line networking is as important as online social networking. Businesses should participate in off-line conferences and trade shows. These off-line conferences and trade shows often result in a very relevant back links and citations for your business online.

From a local SEO perspective, social media adds an extra layer of credibility to your company. The more people you have in your social circles (beyond Google+ circles,) the more legitimacy search engines see in your business. Local Peoria SEO company, Online Innovative Creations does a great job at this. This Peoria SEO company has a deep social media audience and uses this audience to share quality content and inbound traffic naturally.

Produce and Publish Content Regularly

Search engines are always looking for fresh content. In the online world, a business needs to constantly produce and publish fresh and interesting content targeted at their customer base. Search engine algorithms give more weightage to fresh and interesting content and consequently websites which produce content on a regular basis end up higher in the search engine rankings. Therefore, producing and publishing content on a regular basis is very important for gaining and maintaining higher search engine rankings.

Comments

No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Big-Picture SEO: Building Brands & Cultivating Audiences
    Digital marketing and SEO have become a major ... read more
  • Local SEO: Top Citations to Boost Google 3-Pack Rankings
    Since the Google local 3-pack rankings replace... read more
  • How To Prepare Your Law Firm SEO Strategy for 2016
    SEO strategies for law firms require in-depth ... read more
  • Proven SEO Tips to Uplift Your Law Firm's Rankings in 2016
    If there is one thing that is constantly chang... read more
  • 5 Local SEO Resources That Provide Honest ROI for Attorneys
    The process of search engine optimization can... read more

Blog Tags

Legal Marketing Resources

Epic Entrepreneur

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Martindale

One of the most trusted legal resources for attorneys, peer reviews, online legal communities, and more. 

YisooTraining.com

An online educational platform that offers web-based training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Course

The direct link to Yisoo's Google Ads online course.

Lexis Nexis | Martindale Hubbell

Lexis Nexis legal directory of Martindal Hubbel law firms and legal professionals

WSJ Law Blog

The law blog of the Wall Street Journal

Organic SEO Copywriters

Need optimized content for you legal site? Organic SEO Copywriters offer high degree of experience writing copy for legal contexts, particularly local SEO copywriting for lawyers and law firms. 

Business Blogging Tips

Know the SEO & Web Marketing benefits as well as best practices to owning and managing an external blog for your legal practice.

Web Presence Management

SEO & Website Optimization Solutions

?Full service website optimization company for SEO, PPC, on-site website optimization, development, web design, and content marketing services.

Screen Printing for Marketing

Law firms can empower their marketing strategy with tangible promotional products from local suppliers like this fine company.

AdWords PPC Campaign Management Solutions

Get expert PPC campaign management services from the trusted Google AdWords Experts.

PPC Optimization Tips

Brilliant insights to help you better manage and optimize your PPC campaign.

SEO Friendly Web Design Blog

Learn tips, insights, and strategies to make your website's design more SEO-friendly. 

TCTopofMind.com

Resource dedicated to local SEO consulting programs and educational-based resources for all levels.

Righteous Business Blog

Want to make your law firm business more purposeful? Become enlightened by visiting the Righteous Business Blog.

Employee Thank You Gifts

Discover some of the best employee thank you and appreciation gifts for your law firm by visiting this unique website called BookWear!

Legel-friendly Recruiting Giveaways

Recruit top-notch talent with great efficacy with recruiting gifts that are legal friendly.