Twitter is one of the best platforms for social and professional growth. Tweeting can help to expose legal professionals to new clients as well as fellow attorneys for networking and referring cases. It is one of the easiest and most cost-effective portals for attorneys to build their online reputation and connect with a wide and relevant audience.
Twitter can be the ideal place to promote your practice; however, the way you use Twitter and other social networking sites can be either triumphant or disastrous. Below we have outlined some basic Twitter tips for lawyers and legal professionals.
When posting tweets, it is advisable for professionals to maintain a moderate level of use (many will agree that 3-5 tweets per week is a good number.) When giving an opinion or suggestion, let it be known but do not let people judge you from what you post. Leave your followers some space to reason and some blanks to fill especially if the subject is controversial.
Attribution shows that you understand your profession and that your care about your audience. Whether it is a quote from your favorite book, a poem or retweet, always attribute borrowed information to the source author. Twitter is very specific about retweeting, and even makes the process simpler for retweets.
Remember that not all of your followers understand legalese - or legal speak. Most of your Twitter audience are consumers sourcing for information. Use simple language to reach out to your followers.
It is good to be professional with tweets, but avoid tweeting about an experience with a certain client. Your current and past cases should be kept offline, regardless of how valuable or grave they may be. Do not give examples with the cases you have handled, as this might turn potential clients away.
When tweeting, remember that you may have followers from all walks of life. Avoid posting something that may hurt someone's feelings. Imagine yourself in the shoes of your reader, and observe your reaction. Avoid negative tweets about any group of people; and always consider all your followers as potential clients.
Always be polite regardless of the situation. Some of your followers might attack you, but this is not reason enough to attack them back. If any of your followers has personal issues with you or your profession, respond to their tweets diplomatically. If you encounter a bully, it is better for you to make use of the unfollow button than to engage in bitter exchanges. Remember that your posts may be used against you, and so refrain from any questionable conduct.
In conclusion, remember that Twitter is a place for fun as well as a place for business. Your conduct may affect your profession in irreversible ways, if you are not keen. Be polite, but you are not obliged to follow anyone. If a person within your network becomes unbearable, do not allow them to destroy your reputation. Be of value to your followers, and then business will follow.
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