Legal professionals do not exactly need to spend a substantially large sum of money if they want to market their services and website on the Internet. By choosing the right channels, attorneys can promote their practice in a cost efficient manner.
Below we highlight three effective and affordable methods for lawyer web marketing on the Internet.
For lawyers who are just starting out in creating their website, buying and building the domain (or website) is key. Choosing a domain name that includes relevant keywords can be highly effective, particular for lawyer SEO. This can increase the relevancy of the website on target keyword phrases, and can excel the site's performance in the search engines.
In addition to the name of the domain, the content on the website is imperative. Always dedicate the homepage of the domain to the core keyword targets, and center the content on those core keyword targets (e.g. "Business Lawyer"). Other supportive web pages of the domain will be optimized for other areas of practices (e.g. "Business Bankruptcy Lawyer"). It is important keep pages dedicated and focused on only one or two related keywords.
Submitting articles and press releases is a very inexpensive way to market your legal services. Articles commonly pop up in the search results for related keyword queries. If you can write optimized, compelling articles that are found by your targeted market, you can obtain highly valuable advertising exposure.
A quality written article or press release can help position yourself as an expert in your area of practice. By providing people with quality, informative content that answers questions and addresses common issues, readers will respect your content and thus your practice.
A majority of attorneys and lawyers these days do not effectively apply social media to their Internet marketing mix. Lawyers can substantially increase their website traffic be exploring relevant social media sites.
Some attorneys will argue that social media has no value for them. These legal professionals are quick to assume that consumers are the only individuals using social media. Websites like LinkedIn offer a great way to connect with other attorneys who may be willing to refer cases and share legal expertise.
Another powerful social media tool for lawyers is video marketing via YouTube. Attorneys can highlight their legal services, address a major legal concern, or talk about unique aspects of the law. Whatever the topic of interest, videos are popular way to attract in-market leads.
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